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IAB expects digital advertising growth to slow considerably this year

Martech

Retail media networks (up 15.6% Dig deeper: Retail media networks continue to grow: 2025 predictions Priorities for advertisers. Copywriting (32%). digital advertising will see a 7.3% increase over last years spend, according to the latest IAB forecast. This growth is notably lower than the 11.8% 2024 projection. Why we care.

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Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

This could work in your favor if youre a B2C brand. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. Ive found that the most effective copywriting uses the same words your audience does to talk about their problems. saying they never use it professionally.

Gen Z 111
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Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

This could work in your favor if youre a B2C brand. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. Ive found that the most effective copywriting uses the same words your audience does to talk about their problems. saying they never use it professionally.

Gen Z 106
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Reaching consumers in the age of AI: What you need to know about search and social media

Martech

Dig deeper: 3 marketing use cases for generative AI that aren’t copywriting Social media’s influence across generations While social media isn’t the dominant platform for direct product research, it still has a strong influence, particularly for younger demographics.

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3 reasons the ‘Do You Want to Hear From Us’ email must die

Martech

I recently got this email from a significant seasonal retailer: My first response was not, “Gee, I sure do! However, for retailers, especially seasonal retailers, engagement is the same as for all-season brands. For a seasonal retailer, that seems reasonable. Rant mode ON. I’m gonna click that link!”

Retail 117
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Using AI to Get Your Business Branding Right — My Favorite Tips and Tools

Hubspot Marketing

Copywriting and Brand Messaging My writers heart needed time to get comfortable having AI perched on my shoulder, the stochastic parrot it may be. Copywriting tools can generate headlines, product descriptions, email campaigns, SMS text, and social media posts anywhere you need words. Start by generating a free AI website.

Branding 117
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No Lies: How to Get Content Marketing Right in E-Commerce

Content Marketing Institute

A lot of the rules change when you move to the B2C sector, and still more change when you talk about businesses operating on the online marketplace. E-commerce retailers can change up this dynamic – and you can stand out from your online competitors – by investing in interactive content. Closing advice. It’s time to buy online too.