Hubspot Marketing

JUNE 17, 2025

B2C businesses are no doubt feeling the pinch. Benjamin Samaey , AI-driven performance marketeer at Benjamin Samaey Marketing , has seen effort as a framing device work well with his clients. One pattern I consistently observe with cost-conscious buyers in both B2B and B2C contexts is anchoring to effort, not price.

Branding

SocialPilot

JUNE 18, 2025

Consistency is key — post regularly and ensure your content is aligned with your brand’s identity and values.” — Neil Patel , Digital Marketing Expert 2. Track conversions in your CRM or Google Analytics. “Focus on creating valuable, engaging content that resonates with your audience.

Real Estate

Campaign Monitor

MAY 27, 2025

(TL;DR) Omnisend alternatives at a glance Tool Best For Key Advantage Starting Price Rating Campaign Monitor by Marigold Multi-channel marketing with exceptional deliverability Intuitive drag-and-drop editor with superior templates Free plan; pricing starts at $12/month 4.7/5 5 (60+ reviews) What’s “wrong” with Omnisend? (TL;DR)

eCommerce

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. Does that sound familiar?

Copywriting

Campaign Monitor

MAY 30, 2025

(TL;DR) SendGrid alternatives at a glance Tool Best For Key Advantage Starting Price Reviews Campaign Monitor by Marigold Visual marketers & agencies Intuitive drag-and-drop editor with exceptional templates, automated journeys Free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

Backlinko

MARCH 25, 2025

Digital Marketing Digital marketing is a high-potential niche. For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts. While Close uses its blog to generate leads for its CRM, its not the only way they monetize.

Real Estate

Campaign Monitor

MAY 30, 2025

5 (1000+ reviews) Mailchimp Small businesses All-in-one marketing platform Free plan; paid from $13/month 4.4/5 5 (13000+ reviews) Constant Contact Event marketing Built-in event management $12/month 4.1/5 5 (6000+ reviews) Brevo Budget-conscious marketers Generous free plan Free plan; paid from $9/month 4.5/5

Price

SocialPilot

JUNE 26, 2025

Ideal Use Cases (with Built-in Marketing Insights) Instagram shines when used for building brand affinity, visual storytelling, and community growth. It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. billion monthly users.

Gen Z

Lusha

NOVEMBER 18, 2024

How B2B Cold Calling Differs from B2C Although both involve calling people who didn’t ask to be contacted, B2B and B2C cold calling are different in several ways: Who you’re calling : B2B calls target business professionals and decision-makers, while B2C calls are aimed at individual consumers.

CRM

The CMO Survey

APRIL 24, 2024

Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Focusing on their own companies, average revenues are growing faster than markets at 16.4% with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). actual growth in the last year).

New Technology

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

. * So, w e dug deeper , and found that marketers across the industry reported a number of substantial challenges that they felt stood as obstacles to achieving this higher-level growth: . Proving the impact of digital marketing . As marketers ourselves, we went to work to figure out how to overcome these obstacles.

Transform

Martech

SEPTEMBER 16, 2022

The company decided it also needed more inhouse expertise and hired Zeigler, who handled B2B and B2C digital marketing at Panasonic. This required people from sales, product marketing, operations, finance and other departments to work on the transformation full-time. Salesforce Sales Cloud would be installed as a CRM.

Transform

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. CRM agility.

B2C

Martech

FEBRUARY 25, 2022

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Founded in 2019 after IBM Watson Marketing separated from IBM as a standalone company, Acoustic powers thousands of marketing teams in more than 70 countries, sending more than 4 billion messages every week.

Marketing Automation Platform

Litmus

JUNE 23, 2022

An Epsilon survey found that about 80% of marketers depend on third-party cookies. When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective.

B2C

Adobe Experience Cloud Blog

JANUARY 10, 2017

Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. B2B keywords can be a lot more expensive than B2C keywords.

B2C

Adobe Experience Cloud Blog

AUGUST 11, 2015

Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. Map Email Engagement and CRM. Try This : The data-driven marketer (you!)

Email Marketing

Adobe Experience Cloud Blog

MARCH 28, 2019

Narayen also talked about the experience mandate, which is spreading to organizations across B2C and B2B. His advice: “Digital is either a headwind or tailwind, and it is up to you to decide. For B2B marketers, making experience their business means thinking beyond CRM. Helping B2B Meet the Experience Mandate.

Transform

Martech

MARCH 22, 2022

Here’s what you’ll learn: A snapshot of today’s email marketing landscape. 3 drivers of email marketing’s evolution. Why email remains a dominant channel for marketers and consumers. 7 reasons brands should invest time and money in email marketing. Who uses or works with email marketing?

Email Marketing

Martech

FEBRUARY 11, 2022

“To me, personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.”. Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to.

Personalized Marketing

Martech

APRIL 11, 2022

This type of customer service uses AI-enabled CRM to alert customers to developments that are of direct interest to them. A full 66% of B2C customers and 82% of B2B customers who are contacted for proactive customer service follow up with the company, according to a new Gartner survey. What it is.

Customer

Search Engine Land

SEPTEMBER 25, 2023

Bad KPI 1: Spend What to use instead: Profit I’m not saying the concept of a budget is moot, but spend should not be the starting point or goal for campaigns unless : You’re just beginning and have no CRM data to reference. You’re going for scale without regard to efficiency.

CRM

The CMO Survey

OCTOBER 8, 2018

Not surprisingly, digital advertising continues to take share from traditional advertising, with the former gaining ground by an expected growth rate of 12.3% In other types of marketing spending, brand spending has increased over the last five years from a 4.3% increase, CRM spending increased from a 7.9% and B2B Services 9.2%

CMO

Martech

MARCH 2, 2022

It might not have been as intuitive, initially, as how Salesforce integrated their Sales Cloud or Service Cloud into their CRM, but these emerging business needs have been timely additions to the Customer 360 portfolio. Read next: What a Salesforce NFT cloud service could mean for marketers. New B2B divisions. Processing.Please wait.

Transform

Hubspot Marketing

JULY 10, 2018

Social media is now a critical component of B2B marketing. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Digital Marketer doesn’t sell -- it gives something valuable away for free. B2B marketers.

Inbound Marketing

Martech

APRIL 25, 2022

With so much potential, marketers would be wise to get their ABM programs right. Get the daily newsletter digital marketers rely on. It’s a digital channel that serves high-impact ads. “B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri.

Direct Mail

Martech

JULY 19, 2022

Therefore, the cyclical nature of marketing work lends itself to an end-to-end work management tool that includes all these functions, and that can adapt and grow to include new tools as an organization’s stack expands. Integrating DAM, CRM, events and other tools into work management. Processing.Please wait.

Management

SocialPilot

JANUARY 31, 2024

9 Top B2B & SaaS Influencer Marketing Case Studies 1. HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. With its horizon expanding in B2B, it is also well renowned in the B2C industry.

Influencer Marketing

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management

Hubspot Marketing

DECEMBER 20, 2022

74% of CRM buyers feel their teams have to switch between too many tools to get the job done. More than 30% of marketers say that they are experiencing average-to-no returns on their digital marketing investments. People feel disconnected from each other — whether they’re at home or in the office. Make it Easy to Buy.

Branding

Pam Didner

JANUARY 5, 2020

Engage Marketing Conference is a two-day digital marketing conference featuring informative learning tracks and panel sessions designed to provide you expert insight into the latest strategies and technological advancements in digital marketing, social media, content, UX/design, creative, advertising, SEO, paid media, and more.

Transform

Martech

FEBRUARY 24, 2022

CallSource offers a call tracking for offline attribution solution that has evolved to include advanced digital marketing, and call coaching and performance. Get the daily newsletter digital marketers rely on. Key customers include Champion Services, Dealer.com, Sonic Automotive Group and Trane. Product overview.

Analytics

Neil Patel

DECEMBER 3, 2020

In the digital marketing world, this could be an ebook, a checklist, or other forms of relevant content promoted to the audience whose emails you’re targeting. Consider choosing an email marketing agency with experience creating and promoting amazing content. You won’t give a company your email address for nothing, right?

Email Marketing

Hubspot Marketing

DECEMBER 13, 2023

Social Media Marketing Social media marketing isn’t just about pushing content out to customers. Top digital marketing and inbound agencies help with strategies for generating leads through social media content, boosting conversions, and creating an excellent customer experience. It’s also about engaging with them.

Inbound Marketing

Martech

MAY 16, 2022

She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. In the early days of growing her business, Alexander worked with an advisor and tried several CRM tools. “I’m

Transform

Sprout Social

JANUARY 9, 2024

When integrated with a company’s customer relationship management (CRM) and business intelligence software, such tools exponentially increase the output of targeted insights by cross-referencing data points and identifying patterns in customer profiles and purchase patterns.

Analytics