Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. CRM agility.

B2C 129

B2C Whitepaper CRM Marketing Automation Platform 129

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. That includes: Multi-attribute lead scoring across sales and marketing touches. Click here to download!

Marketing Automation Platform 125

Marketing Automation Platform CRM Direct Mail Price 125

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.

Marketing Automation Platform 128

Marketing Automation Platform Key Performance Indicator B2C Marketing 128

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling. Is your content marketing team doing these six things?

B2C 59

B2C Content Marketing CRM Marketing 59

Martech

MAY 9, 2023

Typical platforms today divide into two camps: Mass-market B2C email services providers (ESPs). B2B and high-end / high-touch B2C marketing automation platforms (MAPs). Outbound marketing platforms can be divided roughly into two camps: ESPs and MAPs.

Outbound Marketing 114

Outbound Marketing Telemarketing B2C Direct Mail 114

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do.

CRM 52

CRM Customer Journey eCommerce Price 52

Martech

JULY 28, 2023

Your marketing automation platform might use third-party cookies to track visitors. Tools like DuckDuckGo’s email inbox may “hide” interactions from your marketing tools. That’s a lot for any marketer to unpack in one article. Security bots may inflate click rates in email reports.

Marketing Automation Platform 98

Marketing Automation Platform Law B2C Email Marketing 98

Adobe Experience Cloud Blog

JANUARY 28, 2014

Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Martech

DECEMBER 11, 2023

An open system allows marketers to make decisions based on how they work, enhancing and expanding marketing strategy and creativity. An extensible marketing technology is desirable, as it can be easily extended with the addition of other software.

Customer Journey 118

Customer Journey CRM B2C Marketing 118

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Martech

JULY 19, 2022

Therefore, the cyclical nature of marketing work lends itself to an end-to-end work management tool that includes all these functions, and that can adapt and grow to include new tools as an organization’s stack expands. Integrating DAM, CRM, events and other tools into work management.

Management 116

Management CRM Marketing Automation Platform Marketing 116

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. Demand-side platform (DSP). Customer data platform (CDP). The lesson?

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Martech

DECEMBER 13, 2022

Dig deeper: More than 60% of B2B marketers say martech stack is too complex. Often these core functions are carried out by a marketing automation platform (MAP) or email service provider, in addition to some kind of customer relationship management (CRM) system.

Transform 116

Transform Customer Journey CRM Fashion 116

Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. Wistia's features help marketers achieve impressive results with video, but many businesses use Wistia to power other departments as well. Gorgeous Gmail emails are just a few clicks away.

Marketing Automation Platform 143

Marketing Automation Platform SEO User-Generated Analytics 143

Martech

MAY 16, 2022

She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The other piece was that I needed a platform where I could own and grow my customer relationships.”.

Transform 101

Transform CRM Email Marketing Retail 101

Martech

MAY 1, 2024

The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua. Conversica was founded in 2007 under the name AutoFerret — as a CRM and lead validation tool for auto dealers.

Customer Journey 113

Customer Journey Marketing Automation Platform CRM User-Generated 113

Customers.ai

MARCH 27, 2023

With this tool, you can create custom sales outreach automations that deliver targeted messages at the right time to keep your prospects engaged and ready to make a purchase. Here you can see what your cadence automation might look like. Without further ado, let’s dive in and explore our top picks.

CRM 70

CRM Marketing Automation Platform User-Generated Outbound Marketing 70

Rock Content

APRIL 27, 2020

To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? How can your company benefit from automation? What are the differences between Marketing Automation, email marketing, and CRM tools? Keep reading!

CRM 82

CRM Customer Acquisition User-Generated Marketing 82

Martech

DECEMBER 8, 2022

Dig deeper: 16 marketing automation platforms your organization should consider. To keep these customers engaged, amid all these unanticipated changes, marketers had to make some more fundamental changes in their stacks. Or they began to do more online research across a number of sources to inform purchase decisions.

Marketing Automation Platform 95

Marketing Automation Platform Fashion Marketing Marketers 95

Use Insider

DECEMBER 12, 2024

Acoustic is a platform that offers email and mobile marketing tools for B2C brands. From here, you can select channels, automation triggers, conditions, wait times, and much more. If youre interested, we encourage you to check out our guides: The full guide to marketing automation (Platforms & examples).

Customer 52

Customer Customer Journey eCommerce User-Generated 52

Use Insider

FEBRUARY 17, 2023

Insider comes with various personalization tools, such as: Actionable Customer Data Platform (CDP) , which combines data from multiple sources — like your eCommerce website, customer service tool, CRM, POS, contact center, etc. — to create accurate profiles of your visitors and customers.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on.

Copywriting 93

Copywriting SEO Price User-Generated 93

Chief Martec

MAY 6, 2025

We re-asked the question of which platform martech and marketing operations leaders considered to be the center to see any shifts from 2024 to 2025. In B2B companies, there was very little change: most consider either their CRM or their marketing automation platform (MAP) to be the center.

B2C 79

B2C Marketing Automation Platform Law User-Generated 79

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Martech

AUGUST 7, 2023

RFM is useful for B2B marketers with different parameters, customer groups and purchasing or activity cycles from B2C marketers. Source: MailCharts Final thoughts Reactivation email programs take as much planning as the most complex automated email sequences. That’s not too much to ask for, is it?

Shoppers 98

Shoppers Promotion B2C Marketing Automation Platform 98

Litmus

DECEMBER 24, 2024

Tip: Connect your tools to use advanced lifecycle strategies Integrating your email marketing tools with the broader marketing tech stack is pivotal for achieving seamless, efficient, and data-driven campaigns. People are always asking, Well, this is great for B2B but what about B2C? Draft email copy from scratch.

B2C 87

B2C User-Generated Email Marketing CRM 87