Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 128

Whitepaper Analytics User-Generated Key Performance Indicator 128

Martech

APRIL 6, 2023

Visit Digital Marketing Depot to download How Brands Can Get in the Game. You’ll learn how to use the gaming medium to level-up your marketing, gain a better understanding of in-game audiences, and which ad formats are most popular with consumers.

Digital Marketing 106

Digital Marketing Advertising Advertisers Marketing 106

Martech

MARCH 14, 2023

Their data-driven Big Game report is the ultimate tool for marketers looking to evaluate brand performance and formulate best practices for their own campaigns. Visit Digital Marketing Depot to download Big Game Brand Lift today to get actionable insights and maximize your brand’s performance. appeared first on MarTech.

Digital Marketing 96

Digital Marketing Branding Marketing Marketers 96

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Words matter.

Whitepaper 114

Whitepaper Analytics User-Generated Key Performance Indicator 114

Buffer Marketing

OCTOBER 24, 2023

  After graduating, I worked in various B2C marketing roles with tourism companies and heritage sites, which meant working alongside digital marketing agencies. I also kept writing, mostly for affiliate marketing agencies, as a side hustle. Or they may say they want a whitepaper.

Whitepaper 116

Whitepaper Price Affiliate Marketing B2C 116

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. Many factors influence intent.

B2C 128

B2C Whitepaper CRM Marketing Automation Platform 128

Marketing Insider Group

DECEMBER 3, 2020

While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. B2B companies must consider customer experience as much as B2C companies. Who’s Requesting Content?

Retail 91

Retail Whitepaper Food B2C 91

Martech

MARCH 16, 2023

With the data from over 30 countries and 6,000 consumers, you’ll be able to better understand your customer and create a marketing strategy that is tailored to their needs. Stay ahead of the curve with the 2023 Consumer Trends Index report.

Digital Marketing 97

Digital Marketing Marketing Marketers Advertising 97

Exposure Ninja

NOVEMBER 3, 2023

Is your digital marketing underperforming ? Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. We’ll go into more detail about thought leadership later in this guide.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Search Engine Land

MARCH 29, 2023

On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences.

Pharmaceutical 96

Pharmaceutical Whitepaper Millennials User-Generated 96

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Digital Marketing 26

Digital Marketing Transform Logistics Marketing 26

Marketing Insider Group

JANUARY 27, 2020

Although you can engage the services of a content marketing agency if you need a little help in some areas, you can get started for next to nothing. There are a wealth of free or low-cost tools that can help you get your content strategy off the ground, as digital marketing expert Neil Patel points out. We tricked you!

Marketing Strategy 134

Marketing Strategy Content Marketing Whitepaper Manufacturing 134

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper 78

Whitepaper Telemarketing Customer loyalty Inbound Marketing 78

Customers.ai

JANUARY 26, 2024

And it’s technology like marketing automation and machine learning that’s made this possible. How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? How do B2B and B2C marketing tools differ? I certainly have, multiple times.

CRM 111

CRM User-Generated Analytics Marketing 111

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that.

SEO 63

SEO Whitepaper B2C Transform 63

Moz

MARCH 11, 2021

Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. To market effectively, you need to create content that helps, educates, and informs your clientele. So B2B is a little bit different than you would see in your normal B2C types of marketing, right?

SEO 60

SEO Whitepaper User-Generated B2C 60

Rock Content

APRIL 17, 2024

Companies seeking to maintain a competitive presence in our modern digitally dependent world can benefit from strategic digital marketing. Trends consistently prove that customers, whether B2B or B2C, do their research online before buying. Enter digital marketing. studies and white papers).

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. CMI report revealed that this was the primary challenge for 56% of B2C marketers and 60% of B2B marketers. In fact, the.

Marketing Plan 74

Marketing Plan Content Marketing B2C Whitepaper 74

TechWyse

MARCH 8, 2023

Once you get a prospect’s contact, you can start marketing to them individually, develop a relationship with them, and guide their buyer journey to conversion. Lead magnets can be helpful content in the form of eBooks, whitepapers, or free webinars. TechWyse Internet Marketing is here to help!

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. It can include 140 character tweets, photos, brief product updates or FAQs.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Marketing Insider Group

DECEMBER 1, 2010

So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Rose Dec 1 2010 Lots of good points here, Michael.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

JUNE 29, 2010

In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Sometimes, inbound demand generation isn’t enough to fill our funnels. And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Duct Tape Marketing

NOVEMBER 23, 2016

As evidenced by the CMI study, many small business owners and marketing practitioners are laser-focused on new lead generation through content creation, digital marketing, conversion rate optimization and the like. However, lead generation neglects a critical element for creating a real return on investment: lead scoring.

User-Generated 65

User-Generated CRM Whitepaper Thought Leadership 65

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

Marketing Insider Group

JUNE 3, 2010

Use the key insights from your surveys to create whitepapers on the top pain points. Remember the tip from yesterday about surveying and interviewing your customers? Videotape your interview and post it online. You don’t need to sell your solution if you can engage your prospects and demonstrate that you understand their needs.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). But I paid her.

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketers 106

Martech

MARCH 22, 2022

Here’s what you’ll learn: A snapshot of today’s email marketing landscape. 3 drivers of email marketing’s evolution. Why email remains a dominant channel for marketers and consumers. 7 reasons brands should invest time and money in email marketing. Who uses or works with email marketing?

Email Marketing 120

Email Marketing Law B2C Marketing 120

Marketing Insider Group

OCTOBER 26, 2020

Most organizations find it more effective and affordable to outsource their content marketing to a specialist agency, rather than attempting to run it all in-house. Welcome to the Digital Marketing Renaissance. Marketers have been at the forefront of digital transformation for several years now.

Transform 141

Transform Marketing Strategy Content Marketing Whitepaper 141

Rock Content

JANUARY 8, 2024

Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Although there are similarities between B2B (business-to-business) and B2C (business-to-customer) marketing, it’s critical to understand the differences if you’re serious about smashing your goals.

Content Marketing 81

Content Marketing B2C Whitepaper eBook 81

Marketing Insider Group

FEBRUARY 13, 2023

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers. Software Companies.

B2C 120

B2C Whitepaper Marketers Marketing 120

Customers.ai

AUGUST 5, 2022

What’s the difference between B2B and B2C sales outreach? B2B vs. B2C sales outreach: What’s the difference? You can tailor outreach to business-to-business (B2B) or business-to-consumer (B2C) sales. For B2C sales, sales cycles tend to be much shorter, and the deals may be a bit smaller.

B2C 52

B2C Whitepaper CRM Customer 52

Customers.ai

AUGUST 5, 2022

What’s the difference between B2B and B2C sales outreach? B2B vs. B2C sales outreach: What’s the difference? You can tailor outreach to business-to-business (B2B) or business-to-consumer (B2C) sales. For B2C sales, sales cycles tend to be much shorter, and the deals may be a bit smaller.

B2C 52

B2C Whitepaper CRM Customer 52

Marketing Insider Group

AUGUST 12, 2010

Read: Trade show leads, Whitepaper downloads etc, etc) Alternatively, my recommendation for my clients is go where their buyers are and develop a demand generation program (not lead gen) where you engage potential prospects throughout the whole decision making process and always be present. In fact in the long run it costs a lot more.

Telemarketing 77

Telemarketing Customer loyalty Marketing Marketers 77

Rock Content

FEBRUARY 16, 2024

You can find various online lists of top content marketing agencies, each one offering expertise and experience that can benefit your brand. Examples include blog posts, ebooks, white papers, listicles, how-tos, and social media posts. Yet, there is another option. email newsletter, Facebook, etc.),

Marketing Strategy 92

Marketing Strategy Whitepaper eBook Marketing 92

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76