AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends

Litmus

DECEMBER 13, 2024

Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust.

Market Trends

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond.

B2C

Quikly

JUNE 21, 2022

Keeping up with trends makes a huge impact on any B2C marketing channel — especially email, a preferred method of communication for consumers.

Market Trends

Litmus

MARCH 10, 2022

And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. This is a testament to email’s ongoing ability to garner—and keep—engaged customers amidst changing strategies. . Learn more.

Retail

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B Digital Marketing Trends for 2021. That’s a 4,200% ROI.

Market Trends

Litmus

NOVEMBER 2, 2022

The submission window for the Email Excellence Awards is now closed… but the fun is just beginning! This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. The top two email finalists will move on to the next round.

B2C

Litmus

FEBRUARY 21, 2022

Dramatic shifts in consumer behavior (and life in general) over the past few years has brought about new marketing trends and expedited the evolution of digital marketing efforts. But with so many options, marketers have found planning and navigating these changes to be a bit of an unmapped obstacle course. Start Today.

Market Trends

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. Social media and email marketing are the second and third most used.

Inbound Marketing

Trade Press Services Newsletter

OCTOBER 6, 2022

Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. That’s why it’s important to know which B2B marketing trends are important now and over the next year. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy.

Marketing Plan

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

Global Marketing

Hubspot Marketing

OCTOBER 12, 2022

Because the data is aggregated from HubSpot customers’ businesses, please keep in mind that the performance of individual businesses, including HubSpot’s, might differ based on their own markets, customer base, industry, geography, stage and/or other factors. Q3 Performance Trends from 120,000+ Companies. Email sends. -3%.

Manufacturing

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

Promotion

Adobe Experience Cloud Blog

APRIL 26, 2011

by Crissy Vetere With the advancement of Marketing Automation and Revenue Performance Management , B2B marketers are now being taken into a new world of marketing that relies on customer driven, interactive, and cutting-edge practices that your professor probably never mentioned to you in Marketing 101.

B2C

Hubspot Marketing

AUGUST 29, 2022

If you market B2C brands, or products that would be used specifically in the home, this is important to keep in mind if financial uncertainty continues. Make sure you are marketing that your product has added value or importance, other than being flashy, trendy, or cool.

Entertainment

Hubspot Marketing

FEBRUARY 21, 2023

Competition from other mobile platforms: With the growth of social media and other mobile content-driven apps, emails could be feeling less relevant to some consumers, despite still being a solid marketing tactic. Ultimately, what you do with your brand's marketing plan is up to you. Professional & Business Service: 7.7%

Marketers

Vertical Response

MARCH 15, 2024

The ideal length of an email subject line should be no longer than 60 characters or approximately 6-8 words. Clear and descriptive subject lines that articulate the email content quickly and address the customer’s needs are the backbone of an effective email marketing strategy. can spark curiosity and engagement.

Email Marketing

Sprout Social

NOVEMBER 21, 2019

By monitoring market trends through research, you can figure out the best tactics for reaching your target audience. Where should I conduct market research? For example, Google Product Listing Ads can help highlight all of the above for B2C brands. Email marketing research tools.

Market Research

Litmus

JANUARY 4, 2019

The focus on dynamic content is in part due to the rise of AI-driven personalization, which allows tailored email content on a scale and level of granularity that’s otherwise impossible. AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2. “We Learn about Interactivity.

Copywriting

Litmus

MARCH 2, 2021

What’s interesting to me is that to deliver true, personalized, one-to-one engagements with customers, marketers must effectively address all three of these areas in an accurate, systematic, and scalable way. Additionally, ML identifies the optimal context, like the best email offer to send to an individual customer and when to send it.

Branding

Litmus

MARCH 2, 2021

What’s interesting to me is that to deliver true, personalized, one-to-one engagements with customers, marketers must effectively address all three of these areas in an accurate, systematic, and scalable way. Additionally, ML identifies the optimal context, like the best email offer to send to an individual customer and when to send it.

Branding

Rock Content

APRIL 27, 2020

To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? What are the differences between Marketing Automation, email marketing, and CRM tools? How to build a successful Marketing Automation strategy? And it’s growing even more.

CRM

Rock Content

MARCH 4, 2020

Why your company needs Digital Marketing. Digital Marketing strategies. What does a Digital Marketer do. How B2B and B2C companies can use Digital Marketing strategies. What is Digital Marketing. Digital Marketing Strategies. Social media marketing. Email Marketing.

Digital Marketing

SMA Marketing

DECEMBER 18, 2023

The Role of Content Marketing in Business Promotion The perception of the role of content marketing within organizations is one of the most significant changes in its evolution. Reports by leading data firms show that 86 percent of B2C brands and 93 percent of B2B organizations use content marketing to connect with their target buyers.

Content Marketing

Lusha

JULY 18, 2020

This is an acronym that stands for ‘Business to Business’, and is used to describe a sector of sales and marketing that caters solely to businesses selling products to other businesses, rather than to individual private consumers. Data Entry. Decision-Maker. Forecasting. Forward Revenue.

B2C

Hubspot Marketing

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

Email Marketing

Neil Patel

MARCH 19, 2019

To shed some light on where content marketing is headed, I’ve gathered data from 183 companies who are all leveraging content marketing. These companies are in all different sectors, from B2B to B2C, and are part of all the major industries out there. Email marketing is the main method bloggers are using, which isn’t a surprise.

Content Marketing

Marketing Insider Group

SEPTEMBER 14, 2021

Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). Their “Research” and “Resources” tabs are full of research they’ve conducted themselves and in partnership with other brands. Image Source.

Health

Marketing Insider Group

JANUARY 11, 2021

Top 2021 Marketing Conferences You Won’t Want to Miss. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. The world’s largest digital marketing, media, and advertising conference and exhibition series!”. We encourage you to register for as many as you can this year. DigiMarCon.

Digital Marketing

Marketing Insider Group

JULY 9, 2024

Unlike B2C (Business-to-Consumer) campaigns, which focus on appealing to individual consumers, B2B campaigns target decision-makers within other companies. Image Source The key differences between B2B and B2C brand campaigns lie in their approach and audience. Branding in B2B markets is incredibly important.

Branding