Martech

DECEMBER 19, 2023

Food was in short supply, so the workers had to limit the number of people in line. They decided to send home everyone behind the girl who stood out in a bright red coat, which was a young Dr. For years, the B2B marketing playbook was pretty boring and even a bit annoying. Simon uses them in the book itself. Spoiler alert: it doesn’t.)

Transform 130

Transform B2C Whitepaper Marketers 130

Litmus

DECEMBER 15, 2021

Jaina Mistry, Senior Manager of Email Marketing at Litmus. Cynthia Price, VP of Marketing at Litmus. Jess Materna, Director of Product Marketing at Litmus. Lily Worth, Email Design and Production at Litmus. Best B2C Email : Alterra Mountain Company. Best Agency Email : DAU Relationship Marketing.

B2C 110

B2C Food Email Marketing Health 110

Adobe Experience Cloud Blog

MARCH 9, 2015

Product Marking: Your product marketing team is extremely important in ensuring the success of your event. Get on their radar far in advance of the event, because their part often takes time—especially if you are breaking into a new market. Event Marketing b2b B2C' Want to see this plan in action?

PR 132

PR Thought Leadership B2C Food 132

Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets.

Pharmaceutical 133

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 133

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 102

Product Finance B2C Marketing Automation Platform 102

Search Engine Land

DECEMBER 21, 2023

Food was in short supply, so the workers had to limit the number of people in line. For years, the B2B marketing playbook was pretty boring – even a bit annoying. You probably know the feeling if you have friends who work in B2C marketing. “Oh, As someone without a formal marketing education, she asked a lot of questions.

Transform 98

Transform B2C Whitepaper Marketers 98

The CMO Survey

JANUARY 29, 2019

Amazon, which dominates the United States market with 49% of all ecommerce sales,owns only 5% of total retail spend. Thats why Amazon bought Whole Foods and is experimenting with Amazon Go stores. TheCMO Survey finds that B2C product (15.6%) and services (14.2%) sales outpace B2B products (9.7%) and services (11.5%).

eCommerce 100

eCommerce Transform CMO Retail 100