Remove B2C Remove Food Remove Product Marketing
article thumbnail

6 marketing books to read in 2024

Martech

Food was in short supply, so the workers had to limit the number of people in line. They decided to send home everyone behind the girl who stood out in a bright red coat, which was a young Dr. For years, the B2B marketing playbook was pretty boring and even a bit annoying. Simon uses them in the book itself. Spoiler alert: it doesn’t.)

Transform 133
article thumbnail

Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way

Adobe Experience Cloud Blog

Product Marking: Your product marketing team is extremely important in ensuring the success of your event. Get on their radar far in advance of the event, because their part often takes time—especially if you are breaking into a new market. Event Marketing b2b B2C' Want to see this plan in action?

PR 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Meet the 2021 Email Excellence Award Winners

Litmus

Jaina Mistry, Senior Manager of Email Marketing at Litmus. Cynthia Price, VP of Marketing at Litmus. Jess Materna, Director of Product Marketing at Litmus. Lily Worth, Email Design and Production at Litmus. Best B2C Email : Alterra Mountain Company. Best Agency Email : DAU Relationship Marketing.

B2C 106
article thumbnail

8 tips to adopt vertical marketing and drive SaaS growth

Martech

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets.

article thumbnail

Why understanding the product is a must in martech, MOps

Martech

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 104
article thumbnail

6 books to help make your marketing more successful in 2024

Search Engine Land

Food was in short supply, so the workers had to limit the number of people in line. For years, the B2B marketing playbook was pretty boring – even a bit annoying. You probably know the feeling if you have friends who work in B2C marketing. “Oh, As someone without a formal marketing education, she asked a lot of questions.

article thumbnail

How To Overcome ECommerce Growing Pains

The CMO Survey

Amazon, which dominates the United States market with 49% of all ecommerce sales,owns only 5% of total retail spend. Thats why Amazon bought Whole Foods and is experimenting with Amazon Go stores. TheCMO Survey finds that B2C product (15.6%) and services (14.2%) sales outpace B2B products (9.7%) and services (11.5%).

eCommerce 100