Neil Patel

MAY 30, 2025

Instead, it’s a marketing issue. Potential buyers now research solutions independently long before they get on the phone with a sales representative. Which means you need to invest in marketing for your manufacturing business. Digital marketing is a major focus for many manufacturing businesses. The solution?

Manufacturing

Martech

SEPTEMBER 19, 2024

“On one hand everything has changed — consumers changed how they shop, consume content, and the type of content they consume,” said Kaisy O’Reilly, SVP, Chief Marketing Officer for shoe designer Stuart Weitzman. Nothing has changed for the role of marketers. Risks to alienating consumers.

Retail

Martech

JANUARY 16, 2025

Sixty-two percent of marketers said performance-driven paid media was most critical to their plans. Coming in second, measurement and attribution was critical to 50% of marketers. The most recent study asked marketers these same questions in November, 2024.) Market research (38%). GenAI-powered media planning.

Advertising

Backlinko

AUGUST 5, 2025

If not, start here: The Complete Guide to Market Research It’ll make everything in this guide way more useful. Here are a few prompts you can try: Use Case Example Prompt What It Reveals General Discovery What are the best places to buy [your product] in [your market]? Messaging & Tone Chewy Warm, mass-market tone.

Food

Backlinko

MARCH 25, 2025

Digital Marketing Digital marketing is a high-potential niche. Even the subniches like SEO and content marketing have 100% keyword difficulty. Think case studies, original research, firsthand insights, and expert interviews. This includes display ads, affiliate marketing, and speaking engagements.

Real Estate

Animalz blog

JUNE 24, 2025

Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also believes marketers who don’t spend time with customers are “lazy.” This episode is a wake-up call for content marketers who want their work to matter. This is lazy b t.” (10:25)

B2C

The Marketing Journal

APRIL 4, 2025

Enrico Foglia, director of the Regenerative Marketing Institute interviews them for The Marketing Journal. Philip Kotler andChristian Sarkar have worked on the Wicked 7 Project for the past five years. Their latest book seeks to explain how the worlds most urgent problems are interconnected.

Market Research

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. Content marketing success increases, but can it last? Don’t get us wrong – the B2C research reveals many encouraging findings.

B2C

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Market Research

Rock Content

OCTOBER 27, 2015

As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Here’s a big push in the right direction–good luck making the case!

Market Research

Rock Content

APRIL 25, 2023

That is why copywriting is a pretty significant part of a business’s digital marketing. In fact, it would be safe to say that copywriting touches pretty much every single aspect of marketing in some way or another. When it comes to business-to-consumer (B2C) marketing, great copy is essential. B2C copywriting is an art.

Copywriting

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content.

SEO

The CMO Survey

OCTOBER 8, 2018

Digital Dominates Marketing Spending Chief Marketing Officers (CMOs) are leading the charge as companies rush to become digital-first. Many are their companys de facto Chief Digital Officers, too, so its hardly surprising that the latest CMO Survey finds that digital dominates when it comes to corporate marketing budgets.

CMO

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing

Neil Patel

MAY 3, 2021

Here are some of the actionable steps you can take to implement Facebook Stories in your marketing strategy. If you regularly upload content onto social media as part of your marketing strategy, you’ll love the autoplay feature. This should work well for anyone who is in a B2C environment. What Are Facebook Stories?

User-Generated

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. This applies to marketing campaigns, how you talk to customers and so much more. Meanwhile, the “building” happens through your marketing efforts. Because consumers are overwhelmed with product choices.

Branding

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. In fact, social is an integral component to successful B2B marketing. According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages.

Whitepaper

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Many on the list are marketers and entrepreneurs themselves. In their research, they investigate ways that businesses and customer behaviors are evolving. One thing is certain — digital transformation affects the entire organization.

Transform

Neil Patel

FEBRUARY 13, 2023

During a recession, marketing is likely one of the last things on business owners’ minds. But even in an economic downturn, marketing your business should be a priority. Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. But marketing shouldn’t be totally forgotten.

Marketing

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Millennials

Content Marketing Institute

JANUARY 28, 2019

In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.” In B2C, it’s a similar story.

Whitepaper

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

Social Media Marketing

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. As such, marketers have discovered that they need to approach the consumer differently.

Outbound Marketing

The CMO Survey

APRIL 19, 2019

of marketing leaders ranked growth as their #1 challenge and another 28.9% of marketers ranked it as either #2 or #3. This challenge holds regardless of company size, sector, or industry among the 323 marketing leaders completing the survey. Marketing penetration remains a top priority for CMOs. on diversification.

CMO

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. sample expect their content marketing budget to remain the same over the next 12 months.

Content Marketing

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. For a lot of marketers, getting visibility into the most effective touchpoints can be tough. But what is marketing attribution?

User-Generated

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. The webinar, The Age of the Customer: Automating and Optimizing Audience Engagement , explained once and for all: The qualities of customer obsessed marketers.

Customer

Hubspot Marketing

SEPTEMBER 9, 2024

Julian Shapiro is the founder of numerous startups, including Demand Curve , a growth marketing training program that began life as a Y Combinator investment. He’s also a former marketing columnist for TechCrunch. Shapiro graced the Trends team with a lecture on growth marketing, and below, we share 15 of his most actionable tactics.

Direct Mail

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Today, however, you don’t need a marketing agency to achieve success. If not, you may be considering it now.

Marketing Strategy

Orbit Media Studios

MAY 24, 2023

Marketing is based on empathy. And empathy comes from research. The best research comes from interviews. That’s what an AI marketing persona is for. You can use AI to create an artificial version of a member of your target audience and ask them anything about sales and marketing, triggers and topics, hopes and fears.

Non-Profit

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. Social media marketing is thus a highly competitive domain. What are the checkboxes for executing a social media marketing strategy? To answer these questions, you need a social media marketing checklist.

Social Media Marketing

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. You should.

Marketing Plan

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. The webinar, The Age of the Customer: Automating and Optimizing Audience Engagement , explained once and for all: The qualities of customer obsessed marketers.

Customer