AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. Rise of neo-brutalism design.

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B Digital Marketing Trends for 2021.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Adobe Experience Cloud Blog

JULY 13, 2018

You can apply this approach to advance account-based marketing (ABM), which promotes sales-and-marketing alignment by focusing only on key target accounts that match your company’s ideal customer profile. In the B2C world, predictive analytics can help you focus your ad spend on the right people, helping you achieve a higher ROI.

Market Trends 113

Market Trends B2C Thought Leadership Analytics 113

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Top Affiliate Marketing Trends, According to Experts 1.

Affiliate Marketing 135

Affiliate Marketing Market Trends B2C Transform 135

Litmus

FEBRUARY 21, 2022

Dramatic shifts in consumer behavior (and life in general) over the past few years has brought about new marketing trends and expedited the evolution of digital marketing efforts. But with so many options, marketers have found planning and navigating these changes to be a bit of an unmapped obstacle course.

Market Trends 106

Market Trends B2C Marketers Marketing 106

Quikly

JUNE 21, 2022

Keeping up with trends makes a huge impact on any B2C marketing channel — especially email, a preferred method of communication for consumers.

Market Trends 97

Market Trends Email Marketing B2C Marketers 97

Hubspot Marketing

JANUARY 4, 2021

That might sound overly simplistic, but I do believe it's paramount that marketers understand their influence and what a wonderful positive power it can be. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. We are humans, serving humans.

Market Trends 145

Market Trends Transform CMO Marketers 145

Litmus

NOVEMBER 2, 2022

This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. Our team of Litmus judges have chosen the top four emails from the Best Email Design B2B and Best Email Design B2C categories. How it works. Now, we need your vote! Learn more.

B2C 93

B2C Customer loyalty Email Marketing Place 93

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. Rise of neo-brutalism design.

Market Trends 98

Market Trends Email Marketing CMO Marketers 98

Litmus

DECEMBER 13, 2024

With email playing such a critical role in business success, marketers need to stay on top of the latest trends and shifts in the industry. Nearly 37% of marketers surveyed for The 2023 State of ESPs Report said interactivity powered by HTML and CSS are a regular part of their email campaigns. And yeah, we dont like spam either.

Market Trends 96

Market Trends Email Marketing Copywriting B2C 96

Litmus

MARCH 10, 2022

Historically, personalization has been moved to the forefront of B2C marketing because of its ability to leverage purchase history. Marketers can easily personalize and draw conclusions based on preferences by looking at someone’s buying behavior. . Create individualized email experiences at scale. Learn more.

Retail 93

Retail Market Trends Email Marketing B2C 93

Martech

AUGUST 8, 2024

Marketeam.ai’s Maya is an AI Brand Analyst designed to analyze real-time data on brand and market trends. It generates marketing opportunities and plans while working with other AI agents to enhance performance across various channels, providing a comprehensive solution for marketing analysis and strategy.

User-Generated 122

User-Generated Customer Journey Advertisers Advertising 122

Power Digital Marketing

JUNE 3, 2025

A well-executed strategy aligns marketing and sales efforts, helping businesses generate, nurture, and close leads efficiently. Unlike B2C, B2B sales cycles are longer and involve multiple decision-makers. Successful strategies integrate both inbound and outbound marketing to build a steady pipeline of qualified leads.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

Martech

MAY 5, 2025

Adapt to changing trends : Stay agile and responsive to shifts in consumer sentiment and behavior. Monitor market trends and adjust your marketing strategies accordingly to remain relevant and effective.

Marketers 116

Marketers Marketing Customer loyalty Price 116

Neil Patel

JULY 8, 2021

Just because you sell products to consumers doesn’t mean you’re solely a B2C business. Monitor Market Trends. The secret to success and longevity in the e-commerce industry is understanding market trends. By observing the products your customers frequently search for, you can anticipate trends in your niche.

Retail 145

Retail Transform Price Manufacturing 145

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 101

Transform Marketers Marketing Gen Z 101

Trade Press Services Newsletter

OCTOBER 6, 2022

Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. That’s why it’s important to know which B2B marketing trends are important now and over the next year. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Hubspot Marketing

JUNE 30, 2025

Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ? Likewise, content marketing ranked in the top three for B2C. Proficiency using marketing and content management systems.

Management 112

Management Inbound Marketing Marketers Marketing 112

Martech

OCTOBER 19, 2023

Well, 42% said they haven’t received any formal training on AI and its applications in marketing. The survey is based on responses from 317 digital marketing professionals across B2C companies in the U.S. MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share.

B2C 124

B2C User-Generated Analytics Advertisers 124

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face.

Inbound Marketing 135

Inbound Marketing Social Media Marketing Influencer Marketing B2C 135

Neil Patel

JANUARY 27, 2021

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 60% of marketers say content marketing is very important or extremely important to their overall strategy.

Content Marketing 145

Content Marketing Marketers Marketing B2C 145

Contently B2C

JULY 18, 2016

Here, we look at the latest European marketing trends to examine how top brands are consistently creating world-class content marketing campaigns. This is an excerpt from the e-book “State of Content Marketing: Europe.” ” The post 5 Content Marketing Trends Sweeping Europe appeared first on Contently.

Market Trends 52

Market Trends Content Marketing Marketers Marketing 52

Search Engine Land

FEBRUARY 26, 2024

The report covers a wide digital landscape and includes the results of their client survey, as well as insights and strategies for addressing the pain points and goals marketers face this year. Some of the key coverage areas include: Digital marketing spending trends. Top digital marketing goals for 2024.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Martech

MARCH 2, 2022

On today’s earnings call, Salesforce Chairman and co-CEO Marc Benioff shared news on how one of technology’s biggest enterprises is adapting to the most recent developments in COVID as well as B2B and consumer marketing trends. They also did their part to transform workflows with their own Service Cloud updates.

Transform 107

Transform B2C CRM Market Trends 107

Contently B2C

AUGUST 8, 2016

When it comes to emerging luxury content marketing trends, David Linderman, group creative director at digital agency Huge, is most excited about the potential of virtual reality (VR), which immerses consumers in a multimedia experience that mimics the real world. Virtual reality. uence future purchases.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Rock Content

OCTOBER 12, 2015

In this study Social Media Examiner surveyed over 3700 marketers to dive into the who, what, when, where, and why of social media marketing. Social Media Marketing Trends: Survey Summary Report | Ascend2. Social media marketing, when planned properly, can be very effective. Digital Is Driving Growth | Carat.

Social Media Marketing 111

Social Media Marketing Marketers Marketing B2C 111

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

Promotion 96

Promotion B2C Retail Direct Mail 96

Hubspot Marketing

OCTOBER 12, 2022

Because the data is aggregated from HubSpot customers’ businesses, please keep in mind that the performance of individual businesses, including HubSpot’s, might differ based on their own markets, customer base, industry, geography, stage and/or other factors. Q3 Performance Trends from 120,000+ Companies.

Manufacturing 144

Manufacturing Health B2C Transform 144

Adobe Experience Cloud Blog

MAY 23, 2010

He shares best practices for measuring social media success, as well as tips for B2B marketers to increase their social media or blogging. . Ramos also offers insight on how B2B social media differs from B2C social media. . On the Savvy B2B Marketing Blog, C. for B2B marketers. discusses the impact of Web 2.0

B2C 96

B2C Marketing Mix Social Media Marketing Market Trends 96

Sales Force: CMO

NOVEMBER 1, 2022

Over the past few years, marketing trends have forced brands to navigate uncharted and fast-moving waters. We’ve identified four major marketing trends from Salesforce’s newest State of Marketing report that are reshaping the way we do our jobs and how we connect with customers. The good news?

Customer 98

Customer Global Marketing Market Trends Inbound Marketing 98

Rock Content

SEPTEMBER 25, 2020

Over the past few years, marketing strategies, whether online or offline, have all been focused on the B2B (business to business) and B2C (business to consumer) segments. If you’re interested in the topic, keep on reading, and you’ll find out: What is human to human marketing (H2H)? This is how relationships evolve!

B2C 87

B2C Communications Marketers Marketing 87

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. In other words, you’ll need to stay open to the latest B2B trends in marketing and find ways to make them work for you. Now, let’s look at five of the B2B marketing trends to consider for 2024.

Marketers 98

Marketers Marketing Customer loyalty CMO 98

Adobe Experience Cloud Blog

APRIL 26, 2011

by Crissy Vetere With the advancement of Marketing Automation and Revenue Performance Management , B2B marketers are now being taken into a new world of marketing that relies on customer driven, interactive, and cutting-edge practices that your professor probably never mentioned to you in Marketing 101.

B2C 104

B2C Education Marketers Marketing 104

Martech

MAY 3, 2022

Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both. The future of social media marketing. Here are some social media marketing trends marketers should watch out for.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

MARCH 19, 2024

11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. And, what are their plans and expectations for 2024 and beyond?

Thought Leadership 109

Thought Leadership Marketers Marketing B2C 109