Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. The post 3 ways marketing automation drives cross-functional alignment appeared first on MarTech.

Marketing Automation Platform 122

Marketing Automation Platform Analytics Marketing Marketers 122

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions . Personalize everything.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C Email Marketing 134

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 96

Product Finance Marketing Automation Platform B2C 96

Martech

DECEMBER 8, 2022

Now, marketers are looking below the engagement layer in their stack, evaluating and replacing the foundational technology that powers the other layers. Dig deeper: 16 marketing automation platforms your organization should consider. The post Why marketers are replacing foundational martech appeared first on MarTech.

Marketing Automation Platform 71

Marketing Automation Platform Fashion Marketing Marketers 71

Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. Q: You have extensive career experience in email marketing, content and B2B strategy. And that was really my introduction to marketing.

Thought Leadership 73

Thought Leadership Email Marketing Marketing Automation Platform B2C 73

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua. I’m excited for marketers.

Customer Journey 102

Customer Journey Marketing Automation Platform CRM User-Generated 102

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Customers.ai

MARCH 27, 2023

ZoomInfo Courtesy of ZoomInfo ZoomInfo is a sales and marketing intelligence tool that enables businesses to connect with their ideal audience. Act-On Courtesy of Act-On Act-On is a cloud-based marketing automation platform that helps businesses attract and nurture leads, personalize customer experiences, and automate marketing campaigns.

CRM 96

CRM Marketing Automation Platform User-Generated Outbound Marketing 96

Adobe Experience Cloud Blog

MAY 24, 2019

In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Here are a few ideas. Your brand’s got a friend in Facebook.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

Author: DJ Waldow I love email marketing. I’ve been living, breathing, eating, sleeping, and sometimes dreaming email marketing for nearly a decade. While I’d never go as far as to say that email marketing is for everyone, it certainly is effective for most businesses – small, large, B2B, and B2C. I know email marketing.

Transform 134

Transform Email Marketing Thought Leadership Marketing Automation Platform 134

Martech

DECEMBER 13, 2022

Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling their marketing technology stack. Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. Bad stack features to avoid.

Transform 110

Transform Customer Journey CRM Marketing Automation Platform 110

Rock Content

APRIL 27, 2020

Digital Marketing is, definitely, the main ally of companies that seek to increase their results on the Internet. Success in online marketing efforts depends on the qualification of employees and the strategic decisions made by managers. To help you optimize your brand results, we have created this Marketing Automation guide.

CRM 63

CRM Customer Acquisition User-Generated Marketing 63

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.

Marketing Automation Platform 127

Marketing Automation Platform Key Performance Indicator B2C Marketing 127

Martech

AUGUST 7, 2023

So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. As a marketer, you must call on the data and your knowledge of your customers and their products.

Shoppers 93

Shoppers Promotion Marketing Automation Platform B2C 93

Adobe Experience Cloud Blog

JANUARY 28, 2014

Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology. According to a study from MarketingSherpa, here are the top priorities of today’s CMOs: Achieving or increasing measurable marketing ROI. MARKETING AUTOMATION.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 86

Transform CRM Email Marketing Retail 86

Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. Marketers starting out with video often wonder if they should just use YouTube to host their brand's videos. Why Video Content. Why Use Wistia. YouTube is free, and it has over 1 billion users.

Marketing Automation Platform 121

Marketing Automation Platform User-Generated SEO Analytics 121

On24- CMO Confessions

DECEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Aaron Cullers, Head of Marketing at Madison Logic. B2B Marketing that Engages Buyers. B2B Marketing that Engages Buyers. Working Remotely. Signals and Calls-to-Action.

CMO 52

CMO B2C Marketing Automation Platform Thought Leadership 52

Martech

MAY 9, 2023

Outbound marketing has probably evolved the least in these respects. Understood today as campaign and messaging management tech, outbound marketing represents a holdout against the broader evolutionary trend. The old means of direct mail and telemarketing gave way in the digital era to email marketing.

Outbound Marketing 111

Outbound Marketing Telemarketing B2C Direct Mail 111

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Click here to download! Product overview.

Marketing Automation Platform 124

Marketing Automation Platform CRM Direct Mail Price 124

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Customer 122

Customer Marketing Automation Platform Direct Mail Analytics 122

Martech

JULY 19, 2022

Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. And a robust ecosystem of app integrations enables marketers to make sure that work management includes important marketing functions and customer data. And this number climbed to 22% for midsized companies.

Management 109

Management CRM Marketing Automation Platform Marketing 109

Martech

FEBRUARY 14, 2023

The world of marketing technology is often a confusing mess. The services offered by customer data platforms, data management platforms, marketing automation platforms, and email service providers often overlap, and it can be difficult to decide what you need.

Retail 105

Retail Marketing Automation Platform B2C Management 105

Use Insider

FEBRUARY 17, 2023

Bloomreach is a commerce experience cloud that combines personalization and marketing automation tools. Marketo Engage, which helps build segments and automate marketing campaigns. #5 5 Salesforce Marketing & Commerce Clouds Personalization channels: Web (on-site), mobile app, push notifications, email, SMS, and ads.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. Your marketing should be relatable.

Thought Leadership 134

Thought Leadership Marketing Marketers Marketing Automation Platform 134

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Brands generate 3,800% ROI on #email marketing via @litmusapp #research.

Email Marketing 94

Email Marketing CRM Real Estate Shipping 94

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. Marketers need a more analytical and innovative approach to selling.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 122

Marketing Automation Platform CRM Manufacturing B2C 122

Martech

APRIL 5, 2022

Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and leads. Predicting/planning marketing and/or advertising spend based on past performance. Types of marketing attribution models.

Customer 103

Customer CMO Customer Journey Non-Profit 103

Welcome Software

MARCH 11, 2022

60% of the content created by leading brands becomes “just clutter,” as Marketing Week puts it , impacting neither consumers’ lives nor business results. A pretty dreary statistic for content marketers, right? Stage #1: Establish your overall content marketing goals and strategies. Let’s take a look. Generate sales and revenue.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Unbounce

SEPTEMBER 19, 2023

/ AI marketing Unprompted: 7 specialized AI tools you need to try By Paul Park. Following up on the popular “Try AI” episode , our three intrepid podcasters bring more marketing AI tool reviews to the table. Will any of these specialized AI tools help you and your team blow your marketing goals out of the water?

Copywriting 93

Copywriting SEO Price User-Generated 93

Duct Tape Marketing

JANUARY 28, 2020

Transcript of Using Personalized Video to Build Relationships written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. John Jantsch: Hello, and welcome to another episode of The Duct Tape Marketing Podcast. Back to Podcast.

Real Estate 39

Real Estate Communications Fashion Management 39