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How Allied Beverage is transforming customer experience

Martech

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.

Transform 138
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How Ecommerce Transformed Marketing 

Digital Marketer

This includes the second-hand goods market and resellers operating through auction sites like eBay. That doesn’t mean that marketing’s role has diminished, though. If anything, marketing, and especially digital marketing, are more relevant than ever. Image sourced from Digital Skill Blog.

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Customer experience tools and strategies: 2025 Predictions

Martech

“2025 will be the year that brands fully embrace the true potential of image recognition technology, fundamentally changing how brands connect with their audiences, transforming everyday visuals into actionable touch points, said Matty Beckerman, CEO of interactive experience company IRCODE.

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6 marketing books to read in 2024

Martech

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. If you have friends who work in B2C marketing, you probably know the feeling. “Oh, Get calls from sales reps. Spoiler alert: it doesn’t.)

Transform 133
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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. B2B fintech marketing. The future of fintech marketing.

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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

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6 books to help make your marketing more successful in 2024

Search Engine Land

Humanizing B2B: The new truth in marketing that will transform your brand and your sales Download a whitepaper. For years, the B2B marketing playbook was pretty boring – even a bit annoying. You probably know the feeling if you have friends who work in B2C marketing. “Oh, Get calls from sales reps.