Neil Patel

JUNE 17, 2025

I’ve seen countless businesses transform their growth by attracting loyal buyers instead of constantly chasing new shoppers. As champions, they promote and defend your brand — even when you don’t ask directly. But it’s about more than just customer retention. As this metric increases, it indicates greater loyalty.

Branding

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertisers

Hubspot Marketing

FEBRUARY 25, 2025

Mischenko notes that marketers either bombard prospects with overly promotional content or neglect them altogether, assuming the initial lead magnet or sales pitch is enough to push them down the funnel. Its different from a B2C persona, where youre researching demographic data like age and income level or interests.

Transform

Hubspot Marketing

MARCH 3, 2025

This collaboration transformed our strategy. For example, Slack promotes growth through team invites. Source I love that they focus on giving readers helpful strategies instead of promoting their services. Better for brand awareness, especially for freemium or B2C models. LinkedIn Ads. TikTok & Facebook Ads.

Customer Acquisition

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. They didn’t rely on big ad spend but instead told stories that resonated with their audience, from product showcases to fitness transformations.

Real Estate

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership

Backlinko

JULY 1, 2025

Think quick tips, transformations, or behind-the-scenes peeks. For example, Leigh McKenzie, Backlinko’s head of Growth, uses content to promote his ecommerce brand, Underfit. With open rates as high as 98% , SMS is one of the most effective ways to promote offers or send reminders. Promote it everywhere.

Marketers

Customers.ai

DECEMBER 4, 2024

Pro tip: Use Amplitude’s cohort comparison to test how different audience groups react to promotions or product launches. The segmentation capabilities have completely transformed our lead targeting,” notes a user. B2B-focused, not ideal for B2C.” Who is it perfect for? Ratings & Reviews: Users appreciate its data accuracy.

eCommerce

Vertical Response

MARCH 15, 2025

billion, email serves as a major channel for direct communication and promotional strategies, particularly when using an email marketing service and an email marketing platform. Through email marketing, businesses can inform customers, enhance brand awareness, and promote products and services effectively. With a user base of over 4.3

Email Marketing

SocialPilot

FEBRUARY 6, 2025

Initially created as a social networking site, it has transformed into a vital tool for companies seeking direct customer feedback and engagement through recommendations, posts, comments, and targeted advertisements. BBB doesnt take money for ads or promote specific companies, ensuring the reviews are trustworthy and unbiased.

Real Estate

Lusha

JULY 22, 2024

By the end, you’ll be transforming cold leads into warm conversations and closed deals. Tailoring Scripts to Different Industries and Scenarios B2B vs. B2C: Key Differences and Script Adjustments Cold calling in the business-to-business (B2B) world is a different beast than business-to-consumer (B2C) calls.

Customer

SocialPilot

JUNE 26, 2025

You can promote lead magnets like free guides, webinars, or industry reports using native LinkedIn posts or ads (if budget allows). Promote lead magnets or events by targeting roles, industries, and company sizes with precision. Carousels, quick tips, and relatable memes perform better than pure promotion.

Gen Z

Businesses Grow

DECEMBER 16, 2024

Aaron Hassen, Chief Marketer at AH Marketing and host of Business with Humans YouTube series B2C channels are also B2B channels. Lush discovered this a few years ago when they moved from the Meta platforms and now use Pinterest as a key platform online as a positive way to promote and connect with their audience.

Gen Z

Animalz blog

JUNE 24, 2025

This multiplies reach, since collaborators are more likely to share and promote content they helped create. MoEngage (06:26): B2C customer engagement platform where Aditya is VP Marketing; the company has about 600 employees and is nearing $100M ARR. We build B2C customer engagement platform. I have to merge these two.

B2C

Sprout Social

MAY 19, 2025

For example, @tameli_g below received a gift from the B2C brand, Olehenriksen. Ask these questions: What product or service do you want to promote? Get a personalized Sprout Influencer Marketing demo today to experience firsthand how you can transform your influencer campaigns. This would be a successful influencer seeding.

Influencer Marketing

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. This older consumer (by TikTok standards) was in-market for personal banking, so Dillon broke ground for the brand by launching a TikTok campaign to promote the bank’s mobile app.

Transform

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. This older consumer (by TikTok standards) was in-market for personal banking, so Dillon broke ground for the brand by launching a TikTok campaign to promote the bank’s mobile app.

Transform

Neil Patel

SEPTEMBER 6, 2021

That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces? As a B2C brand, it’s even more important to make the right decision.

B2C

Martech

DECEMBER 28, 2022

In 2023, we’ll see shoppers unsubscribing from SMS messages at a higher rate and retailers seeing a decline in SMS revenue — unless they decide to move away from batch-and-blast and heavy discounts and promotions.”. The post 2023 Predictions: Experience, Ecommerce and Transformation appeared first on MarTech. Get MarTech! Processing.

Transform

Digital Marketer

DECEMBER 19, 2022

It also developed social marketing through sponsored, promoted, or monetized content on social video apps like TikTok or YouTube. The post How Ecommerce Transformed Marketing appeared first on DigitalMarketer. Instant access to entertainment on the go is something that modern consumers have come to expect.

Transform

Duct Tape Marketing

AUGUST 1, 2024

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

Transform

Content Marketing Institute

NOVEMBER 28, 2018

? ?. Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. Gone is boring product-focused content and self-promotional jargon. In it, DIY expert Monica Mangin transforms problem spaces for perplexed homeowners.

B2C

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). It’s content about a sauce promotion designed to promote more sauce. A mattress company appreciates the value of print.

B2C

Martech

DECEMBER 19, 2023

That leaves them packed with information and light on strong visuals and stories, and those are the exact elements that stick in our memories and promote recall. If you have friends who work in B2C marketing, you probably know the feeling. “Oh, It then de=constructs the event to see what exactly made it memorable.

Transform

Marketing Insider Group

MARCH 29, 2021

Find social media platforms and forums that cater to your prospects’ industry, or for your B2C audience, their interests and challenges. Gillette: A brand perception shift that transformed a culture. Gillette’s marketing team shifted not only its brand perception, but more significantly, transformed cultural perception.

New Markets

Martech

JANUARY 17, 2023

We are creating an integrated solution across the brick-and-mortar environment, fundamentally transforming the in-store experience,” said Arsen Avakian, founder and CEO of Cooler Screens, in a release. The data about shopping behavior and video screen performance is used to display relevant product information and promotions on the screens.

Retail

Adobe Experience Cloud Blog

MARCH 5, 2021

They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. Applicant must be VP level or above.

Transform

Litmus

APRIL 17, 2024

With just a few clicks, you can transform promotional offers and product reveals into engaging brand experiences that drive subscribers to take action that are perfect for both B2B and B2C audiences. Scratch-Offs are one of the most-requested features, so here they are!

Transform

Martech

OCTOBER 7, 2021

I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C. Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart. Editorial Director. Why we care.

Customer Journey

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

B2C

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). are “transforming their go-to-market business models to focus on digital opportunities.” Marketing leadership promoted : 62.3% Optimism about the economy is 50.9 (out

CMO

Neil Patel

SEPTEMBER 22, 2020

Buyable pins helped transform the Pinterest e-commerce network into a high-quality sales funnel. Although B2C businesses have a clear advantage on Pinterest, B2B companies can also see a considerable benefit if their target audience overlaps with Pinterest’s users. Promoted pins are Pinterest’s version of paid ads.

Fashion

Trade Press Services Newsletter

OCTOBER 6, 2022

Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. Defined as any content created by users of an online platform, UGC is popular in B2C markets. Many user-friendly tools (like Adobe Express ) can transform amateur video footage into lead-generating content.

Marketing Plan

Marketing Insider Group

JUNE 18, 2024

Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. This article explores why brand publishing is crucial for modern organizations and how this approach can transform their engagement strategies.

Branding

Neil Patel

OCTOBER 8, 2020

Then, once you’ve determined how often you will promote, consider your marketing budget and your team’s capabilities. For B2C retailers, core themes of marketing campaigns revolve around specific seasons or dates. A millennial fashion brand could regularly promote back-to-school outfits near the end of the summer.

Transform

Martech

MAY 16, 2024

Metrics include Net Promoter Score (NPS), Customer Satisfaction Score (CSAT) and Customer Effort Score (CES), while solicited and unsolicited quantitative and qualitative feedback provide the data to support those measurements. Don’t forget that many expectations for B2B interactions are rooted in personal B2C experiences.

Customer

Search Engine Land

DECEMBER 21, 2023

That leaves them packed with information and light on strong visuals and stories, and those are the exact elements that stick in our memories and promote recall. Humanizing B2B: The new truth in marketing that will transform your brand and your sales Download a whitepaper. Get calls from sales reps. Receive email after email.

Transform