Martech

NOVEMBER 20, 2024

For example, if a retail brand identifies a sudden trend in eco-friendly products, the time it takes to launch a targeted campaign across channels may take too long, and competitors who can pivot more quickly will likely capture the trend.

Customer

Martech

NOVEMBER 4, 2024

As consumers become more informed and demanding, brands bypass traditional retail channels to meet their needs directly. Where to begin Digital commerce offers a treasure trove of retail marketing data waiting to be harnessed and activated correctly. Retailer audiences offer valuable data for acquiring new customers.

Transform

Hubspot Marketing

JULY 10, 2025

And don’t just take our word for it, companies like Casio UK grew their ecommerce customers by 27% in a year after implementing HubSpot CRM solutions, proving that the right system can transform your business. An ecommerce CRM is a customer relationship management system specifically designed to handle the unique challenges of online retail.

eCommerce

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer

Martech

NOVEMBER 20, 2024

Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. These features could significantly impact consumers purchasing decisions, potentially pressuring retailers to become more competitive. Key features : Google Lens now provides in-store product price comparisons.

Transform

Martech

JULY 22, 2025

That’s changing rapidly as AI transforms how manufacturers connect with their complex networks of stakeholders. What makes manufacturing’s approach to AI-powered personalization particularly fascinating is how different it is from consumer retail.

Transform

Martech

JANUARY 14, 2025

AI is transforming the creative process, with consumers split on its impact some embracing it, others spotting flaws, said Julie Clark, SVP, media and entertainment at TransUnion. Brands and retailers will also have to make sure the supply chain is flexible enough to deliver on personalized offers.

Advertising

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. They didn’t rely on big ad spend but instead told stories that resonated with their audience, from product showcases to fitness transformations.

Real Estate

SocialPilot

FEBRUARY 6, 2025

Initially created as a social networking site, it has transformed into a vital tool for companies seeking direct customer feedback and engagement through recommendations, posts, comments, and targeted advertisements. This customer review website is best suited for industries such as retail, travel, hospitality, and e-commerce.

Real Estate

Customers.ai

DECEMBER 4, 2024

The segmentation capabilities have completely transformed our lead targeting,” notes a user. It combines online and offline data, making it ideal for retailers with both ecommerce and brick-and-mortar stores. B2B-focused, not ideal for B2C.” Ratings & Reviews: Users appreciate its data accuracy. Average rating: 4.3/5

eCommerce

Backlinko

MARCH 25, 2025

Monetization paths: Wellness product affiliates, online courses, digital journals/planners, brand partnerships Success requirements: Relevant credentials or personal transformation story, ability to cite research accurately, consistent content that builds trust 6. This provides an accessible entry point for bloggers with B2C sales experience.

Real Estate

Marketing Insider Group

SEPTEMBER 17, 2024

The term ‘channel-less’ has crept into everyday circulation in industries like retail, for example. It’s like customer experience by osmosis (moving from B2C to B2B). In 2034, technology will continue transforming how businesses interact with customers, making experiences more personalized and trustworthy.

Customer

Animalz blog

MARCH 20, 2025

In today’s conversation, we cover what B2B businesses can learn from B2C creators, AI usage and video, AI usage and content creation, AI usage and ideation. There’s a, there’s a big retail chain, I dunno, which we call it retail chain, but have you guys heard of Marks and Spencer’s in the uk?

B2C

Hubspot Marketing

APRIL 14, 2025

Notion AI rounds up that information and transforms it into useful insights and actions. Thats a slick feature for retail or ecommerce brands. Backstroke deploys a specialized AI model trained on B2C ecommerce email marketing content, which leads to stronger email campaigns. Ive found the AI writer unremarkable.

Branding

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.

Transform

Martech

DECEMBER 28, 2022

And what other inroads will be made in customer experience for retailers and brands? Retailers will take a headless approach to commerce. “In As part of this, we’ll see retailers moving to take a headless approach to commerce, to offer shopping experiences beyond the limitations of their traditional ecommerce platforms.”.

Transform

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

Retail

Martech

DECEMBER 30, 2022

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. Dig deeper: Why we care about retail media networks. Digital media and advertising.

Retail

Martech

JANUARY 17, 2023

Their technology has previously been used to provide video screens for refrigerator doors at Walgreens and other retailers. For retailers building out their retail media networks (RMNs) for advertisers, more screens in key positions throughout the store can produce more ad inventory. Why we care. Functionality. Get MarTech!

Retail

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Digital touchpoints were the only connection that retailers had with their customers during pandemic lockdowns. Live shopping will come to the forefront of retail marketing strategies. “We

Transform

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. Moving Retail Online. When we think of ecommerce, the first thing that comes to mind is online retail. This could include online retailers or subscription services like Netflix.

Transform

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. What is business casual?” “How How to shrink jeans.”

Retail

Content Marketing Institute

NOVEMBER 28, 2018

? ?. Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. These seven retail brands have committed, consistent, and differentiated content programs. HANDPICKED RELATED CONTENT: How Content Can Ring Up a Better Retail Experience. Conclusion.

B2C

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Moleskine is no stranger to imaginative extensions of its brand; in 2016, the company opened the Moleskine Café – equal parts coffee shop, retail space, and art gallery – in Milan, where the Italian company is headquartered. A cheesy marketing stunt?

B2C

Neil Patel

JULY 8, 2021

If you’ve heard of BrickSeek, you likely know it’s a powerful tool for consumers, allowing them to track down inventory and find the best deals at big retailers. The same things that make BrickSeek such a useful tool for consumers also make it a potentially invaluable resource for online retailers. Think about it. Discover Hot Sellers.

Retail

Martech

NOVEMBER 17, 2021

In providing solutions for consumer retailers, One Door’s clients include Best Buy and T-Mobile. By transforming their B2B strategy, they were able to take a more successful and efficient approach to reaching these contacts with ad campaigns, as well as follow-up calls. Wasted media. Persona-specific and personalized ads.

Transform

Martech

AUGUST 12, 2021

David’s Bridal, a US-based retailer that specializes in wedding dresses and formal wear for proms and other events, had a problem. A good loyalty program can build community, increase customer engagement and improve overall customer experience — and customers have come to expect this from retailers. Editorial Director. Read more here.

Transform

Martech

APRIL 12, 2024

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality.

Customer

Adobe Experience Cloud Blog

MARCH 5, 2021

They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. It’s transformed NCMEC’s ability to engage people, keep the country’s children safer, and bring more missing children home. It’s time to shine.

Transform

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Look at digital transformation and work from home initiatives, for example. The events of 2020 taught us that we must demand the agility to transform on a moment's notice to respond to customer needs.

Market Trends

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. In this section, we’ll cover recent stats on retail ecommerce sales worldwide and in the US. Retail ecommerce sales worldwide are estimated to reach $6.33

eCommerce

Martech

SEPTEMBER 12, 2024

Small steps toward big AI transformations in CX AI is widely used by marketers for analytics, providing them with customer and market insights. AI-driven experiences to better serve customers and employees Luxury beauty and home retailer L’Occitane en Provence uses digital experiences to connect and maintain customer contact.

Customer

Neil Patel

OCTOBER 8, 2020

For B2C retailers, core themes of marketing campaigns revolve around specific seasons or dates. Due to the pandemic, some businesses may want to cover topics such as “digital transformation,” “future of work,” and “long-term impacts of a recession.” Step 4: Identify Marketing Calendar Themes.

Transform

Martech

JULY 10, 2023

Retail media networks (RMNs) are bringing in big money for big companies. They are responsible for 68% of Amazon’s global profits and 12% of Walmart’s, according to a BCG report which notes that “so far, large companies have led the way in retail media.” Lucky serves a very densely populated, traditionally urban consumer market.

Retail

Neil Patel

SEPTEMBER 22, 2020

Buyable pins helped transform the Pinterest e-commerce network into a high-quality sales funnel. Although B2C businesses have a clear advantage on Pinterest, B2B companies can also see a considerable benefit if their target audience overlaps with Pinterest’s users. According to Pinterest, their Lens feature can identify over 2.5

Fashion