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5 key trends we’re seeing in B2B marketing

Martech

Video is, as it should be, everywhere in B2B. More and better automation of B2B processes As we watch Scott Brinker’s annual roundup of martech tools grow to — this year — 14,106 items, B2B is neck and neck with B2C in building tech stacks a mile high. It’s hard to keep up!

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Your top B2B YouTube ads questions – answered

Martech

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” Many B2Bs bury their logo or brand name at the end of their videos. It comes from testing.

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TikTok launches AI video generation tool for marketers

Martech

The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from a website to build videos that align with TikTok’s popular trends. TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio.

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Manufacturing Marketing: Tactics to Try & Examples to Spark Ideas

Neil Patel

But successful manufacturing companies also invest in compelling visual and video marketing content. Digital marketing is a major focus for many manufacturing businesses. What Is Manufacturing Marketing? Marketers often need to appeal to each stakeholder. In contrast, B2C sales cycles can take less than a day.

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15 Marketing Ideas for Your Small Businesses (+ Free Checklist)

Backlinko

Promote a mix of content, like blog posts, how-to videos, product highlights, and behind-the-scenes clips. Tools like Semrush’s AI Video Marketing Automator and AI Social Content Generator turn your blog posts into short videos and social posts in seconds — no video editing or design experience required.

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Building a B2B Video Marketing Strategy With Impact — Here's Everything I Learned

Hubspot Marketing

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. In this guide, I'll walk you through the evolution of B2B video marketing. Table of Contents What is B2B video marketing?

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Behind the scenes of Betterment’s B2B brand awareness campaign

Martech

Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management.