Marketing Insider Group

MARCH 25, 2013

How did you get your start in the industry? . All along that journey, the importance of content and integrating optimization with publicity played a key role in being able to win clients like McKesson, a $100 billion healthcare technology company, CA, HP, Radian6, Marketo, StrongMail and many others.

Thought Leadership 94

Thought Leadership PR Marketing Marketers 94

Duct Tape Marketing

MAY 25, 2022

Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders.

Transform 90

Transform Marketing Marketers Non-Profit 90

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? And why do I need it now? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Because it’s a tool they can use for growth.

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. 2020 changed everything: the way we communicate, the way we shop, the way we greet one another. This blog post summarizes: Our 2020 social trends predictions that came to pass.

CMO 144

CMO User-Generated Gen Z eCommerce 144

Hootsuite

MARCH 27, 2020

In a crisis, social media’s role is much larger and more complex than simply checking Facebook’s Crisis Response tool. In short, social media isn’t just where you say you’re helping, but it’s also where you find out how you can help, and, in many cases, roll up your sleeves and get to work. What does that look like?

Communications 145

Communications Management Health Non-Profit 145

Marketing Insider Group

APRIL 27, 2021

Healthcare content marketers have a heavy burden. So, how can you do healthcare content marketing right? Healthcare content marketing is complex because of the topics and buyers. Most healthcare organizations use content marketing, but they struggle with strategy and measuring ROI. Quick Takeaways.

Content Marketing 108

Content Marketing Thought Leadership Transform Health 108

Sprout Social

JULY 23, 2020

Social media and healthcare go hand in hand these days. More and more of the public are taking to social media for healthcare news and resources. Cloth face coverings… Posted by CDC on Friday, July 17, 2020. However, social media and healthcare are about so much more than follower-count.

Health 137

Health Education User-Generated Retail 137

Hootsuite

SEPTEMBER 24, 2019

marketers used Instagram in 2016, more than 75% will do so by 2020. This Instagram marketing tips for 2020 cheat sheet will help rev up your Instagram strategy, whether you’re just getting started or you’re already a seasoned pro. Setting up an Instagram for business account. Step 2: Sign up. For Android.

Non-Profit 112

Non-Profit Marketing Marketers Entertainment 112

Pam Didner

APRIL 16, 2021

COVID single-handedly propelled the mass deployment of virtual communications across all industries and households. Remember cleaning all the clutter from our office, dining room or any place that would show up in the background of our video? Especially after all the #drama of setting things up. So, what’s next?

Marketing 96

Marketing Marketers Communications Manufacturing 96

Marketing Insider Group

AUGUST 31, 2021

It conjures up images of the iconic Star Trek android (or his equally logical predecessor, Mr. Spock) sitting in a garret, weeping over a computer as he fashions the ending for his latest novel. However, your content marketing teams can use the data they generate to come up with a genius brand story. I can see your reaction now.

Customer 131

Customer Whitepaper Manufacturing Thought Leadership 131

Jeff Bullas

DECEMBER 7, 2022

A continent made of up 54 different and diverse countries comprising over 1 billion people. The mere mention of that name elicits images of pot-bellied children with houseflies swirling around their mouths. Corruption. Hopelessness. Rooted at the bottom of every possible statistic. On the 3 rd of December 2011: Africa Rising. last quarter.

Health 202

Health Non-Profit Food Energy 202

Marketing Insider Group

OCTOBER 30, 2023

Remember the year-end wrap-ups they create for users? Everyone’s on social media these days, and it’s no surprise that more and more people are joining every year. Image Source: Oberlo Big platforms like Instagram, Facebook, Twitter, and TikTok let businesses talk to customers all over the world. The best part?

Branding 107

Branding Transform User-Generated Education 107

Unbounce

NOVEMBER 7, 2019

Take a look at these hand-picked ecommerce landing page examples to make 2020 your best-selling year yet. They have boilerplate copy and design that tries to target everybody at the same time (and doesn’t sync up with your paid advertisements). Industry : Apparel Model : Storefront Page Type : Click-Through.

eCommerce 145

eCommerce Shoppers Shipping Manufacturing 145

Hootsuite

MARCH 31, 2020

It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. For an example, check out Ask me Anything: The Talkwalker Edition.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145