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How to Generate High-Converting Copy With AI Copywriting Software

Jeff Bullas

For the average marketer, who is expected to write high-converting copy every day, it can be a steep learning curve with a lot of guesswork and ambiguity into what works. Yes, you can run split tests for your landing pages, ads, emails, and other marketing collateral. Looking for top-of-the-line AI copywriting software?

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New Results from the Fall 2023 Edition of The CMO Survey

The CMO Survey

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. from 10.9% in Spring 2023. from 10.9% in Spring 2023.

CMO 288
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The Future of Digital Marketing: AI and Automation (6 Tips)

Jeff Bullas

We are now in a technology arms race and the battle for awareness and market share. transform digital marketing? Artificial intelligence (AI) has been transforming industries across the board, and digital marketing is no exception. Chatbots Chatbots are another popular application of AI in digital marketing.

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Mastering Lead Generation in 2024: 10 Strategies to Propel Your Business Forward

Digital Marketer

Content Marketing 7.5 million blogs are published each day. Content marketing goes beyond promoting products. Want to get certified in Content Marketing? It is seen that companies that post 15 blog posts a month generate almost 1200 new leads per month on average. But what if AI could help you out?

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Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]

Hubspot Marketing

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial.

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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI?

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Legal risks loom for Firefly users after Adobe’s AI image tool training exposed

Martech

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. We don’t know.”

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