Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial.

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Copywriting User-Generated Influencer Marketing Marketing 123

Buffer Marketing

MAY 14, 2024

After analyzing millions of social media posts sent through Buffer, we discovered that video content is far and away the best-performing content type for every social media platform.  But… creating enough video content to satisfy the TikTok, YouTube, or Instagram algorithm is not easy.   Great! The best part?

Price 87

Price User-Generated Marketing Marketers 87

Martech

MAY 9, 2024

No fewer than 77% are genAI-based and more than half of those relate to content creation. Kim Davis And now, here are this week’s AI-powered martech releases and news. Wix.com’s AI Portfolio Creator lets users create and showcase an online professional portfolio.

Transform 87

Transform User-Generated Branding Customer 87

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Bolus says.

Influencer Marketing 121

Influencer Marketing User-Generated Marketing Marketers 121

Businesses Grow

NOVEMBER 20, 2023

In four out of my last five coaching calls , the business leader on the other end of Zoom told me their main platform for content is LinkedIn. No content on a website. Today I’m turning you from the dark side and explaining why LinkedIn cannot be your primary content platform. Send me more content.”

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Hubspot Marketing

MAY 2, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. We are undeniably in the golden age of audio content. But what's even more interesting is that we're also in the early days of AI-generated audio content. billion: The podcast market is huge.

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Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

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Thought Leadership Marketing Marketers Influencer Marketing 102

Search Engine Land

DECEMBER 15, 2023

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. Why do we care about AI taking our content? What can AI take from your content?

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Search Engine Land

OCTOBER 6, 2023

Unique, quality and intent-focused content remains a key element of any digital marketing strategy. But in today’s rapidly changing landscape, it’s easy for your once-promising blog content to become stale and outdated. Gone are the days when you’d publish a blog post and forget about it.

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User-Generated SEO Analytics Digital Marketing 117

Search Engine Land

MARCH 5, 2024

Some of this is AI, and that’s OK.” ” This article explores how you can leverage AI tools to streamline the process of creating blog roundups and skyscraper posts – two effective content formats that, done well, can earn prominent positions in search results pages and drive traffic. .”

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User-Generated SEO Price Product 96

Businesses Grow

MAY 6, 2024

Here are three colliding trends that seem to indicate a massive business opportunity: AI models are running out of content they need to grow. AI companies are under attack by copyright lawsuits. Some companies are willing to pay for new sources of content. OpenAI is paying Financial Times for its content.

Law 73

Law User-Generated Fashion Education 73

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. It all starts with leveraging what humans still deliver better than AI: original ideas. Why it matters : AI chatbots are increasingly sourcing information from recognized experts.

Transform 124

Transform SEO Thought Leadership User-Generated 124

Search Engine Land

OCTOBER 24, 2023

Blog posts are the most common content type found in the top 5 Google positions, a new study has found. So prioritizing the types of content Google rewards with more visibility is only logical. Blog posts appear: 511 times in the top 3 (8%). Blogging won’t deliver visibility or organic traffic without a strategy.

Real Estate 125

Real Estate Manufacturing Retail Education 125

Rock Content

FEBRUARY 15, 2024

AI is part of a changing digital world. As a business owner or marketer, your goal should be to change with it and make AI work in your favor. AI can supercharge your content marketing efforts to make the results more engaging, informative, and beneficial. Today, 73 percent of marketers use AI in some way.

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Search Engine Land

MARCH 11, 2024

The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content.

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Management User-Generated Analytics SEO 115

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Generate This is of particular interest to marketers.

User-Generated 140

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Search Engine Land

MARCH 20, 2024

30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. What makes content helpful? As he explained on Aug. Claude can make mistakes.

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User-Generated Transform SEO New Technology 101

Martech

APRIL 22, 2024

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. We don’t know.”

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Law User-Generated Promotion Branding 104

Businesses Grow

JUNE 19, 2023

It’s hard to believe, but it’s been nine years since I wrote a well-known blog post called Content Shock. For the uninitiated, this post predicted that when business niches overflow with useful, high-quality content, a never-ending content arms race results. But look where we are today! Is there hope?

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Education Branding Content Marketing Place 140

Businesses Grow

JANUARY 2, 2024

Essentially, this is the “greatest hits” list of the best blog posts of 2023 as determined by you! This represented Year 14 of the {grow} blog, and I think it was one of the strongest years ever. Appropriately, the big themes of the year were AI and Gen Z, and that was reflected in the top posts. Am I right?

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Gen Z Education Marketing Strategy Branding 109

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere.

User-Generated 95

User-Generated SEO Communications Target Market 95

Search Engine Land

OCTOBER 16, 2023

Picture this: you’re a content creator working tirelessly on your blog – late nights, endless cups of coffee, and all for the sake of that perfect blog post. You’ve heard whispers about AI writing tools promising to make life easier. Do search engines favor human-written content? Reduce research time.

User-Generated 125

User-Generated SEO Promotion Product 125

Welcome Software

APRIL 16, 2024

I head up the content team here at Optimizely. I'm responsible for developing our content strategy and ensuring this aligns to our key business goals. Editorial guidelines are a set of standards for any/all content contributors, etc. Writing guidelines for the role of AI in your newsroom? What are editorial guidelines?

Transform 98

Transform Place Communications SEO 98

Hubspot Marketing

JANUARY 5, 2024

Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. So, what is the actual definition of content writing?

Health 106

Health Entertainment SEO eBook 106

Hubspot Marketing

APRIL 17, 2023

It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 What could this mean for marketers and content creators? How are Creators and Marketers Using AI? billion in 2021.

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Marketing Marketers SEO Place 138

Search Engine Land

JANUARY 9, 2024

We’ve turned the page on 2023, a year marked by the meteoric rise of AI-driven tools and their significant impact on the SEO landscape. By learning to coexist with AI and weaving AI-driven technologies into our tool stack, we can be more powerful and significantly more efficient as SEOs. Take the guesswork out of schema markup.

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SEO Transform User-Generated Price 115

OnPassive Marketing

JANUARY 19, 2024

It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. Understanding Google’s SGE SGE represents Google’s answer to the rising tide of AI-driven search engines, such as ChatGPT and Bing.

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Transform User-Generated SEO Advertising 145

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive.

SEO 127

SEO User-Generated Transform Market Trends 127

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

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Whitepaper eBook User-Generated Marketing 122

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

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Transform Education Marketing Marketers 97

Orbit Media Studios

OCTOBER 25, 2023

By Andy Crestodina Content marketing is all about the content-audience fit. The goal is to publish content on the topics your audience needs, in the formats your audience prefers, in the places where you audience spends time, in collaboration with the influencers your audience trusts. So start with the audience.

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Thought Leadership Content Marketing PR CMO 110

Buffer Marketing

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible. Not only can these nifty AI apps and tools help you boost productivity by organizing your time and tasks better, but they can also use machine learning to do some of those time-consuming or repetitive tasks for you.

Product 105

Product Price User-Generated Social Media Marketing 105

Search Engine Land

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing.

SEO 116

SEO User-Generated Manufacturing Customer Journey 116

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. AI’s in your smartphone, shopping experiences, and maybe even your morning coffee routine. Mom-and-pop shops, e-commerce stores, tech giants — everyone’s using AI. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences.

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Branding Transform User-Generated SEO 102

Hubspot Marketing

MAY 9, 2023

As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. If you're short on time, jump to the topic you need.

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Whitepaper Transform Promotion Marketing 127

Search Engine Land

MARCH 14, 2024

Whether AI will dominate the SERPs altogether is up for debate. If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T -rich content. As Schwartz mentioned: “This update is not part of the helpful content system.

SEO 115

SEO Transform Promotion Branding 115

Search Engine Land

NOVEMBER 20, 2023

Are you looking for some examples of how companies are using AI for SEO successfully? Maybe you are playing with the idea of using AI for tangential SEO. Maybe you are already an SEO pro looking to improve your content generation efficiency. Or you simply want to learn more about the state of AI for SEO.

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