Backlinko

JULY 19, 2024

Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Like blog categories or specific groups of products.

SEO

Hubspot Marketing

SEPTEMBER 9, 2024

And I accepted because his story proves that technical SEO basics still matter — even in the face of major search changes. Presented for the approval of you masters in marketing, I bring you a story I call … The Tell-Tale Tag. With no obvious culprit, the SEO team began an audit of the technical basics. “Do The result?

SEO

Hubspot Marketing

DECEMBER 3, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I became a parent and my time basically evaporated, this became even more important to me. Leverage Pinterest as a search engine, not just social media. Create click-worthy, branded pins.

Product

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketers

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Why Is Local Search Marketing Important?

Search Marketers

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. They’re not searching for solutions. Using a process called query fan-out, they break one search into multiple related questions and topics to anticipate the user’s needs. Channels are crowded.

Customer

Search Engine Land

AUGUST 30, 2024

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. Why is AI significant in marketing? AI is incredibly important in marketing.

Transform

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. It makes sense why content marketing teams are optimizing their content. Some content needs to be updated at least once a year, like a blog post on Top small business apps in 2024.

SEO

Hootsuite

NOVEMBER 21, 2024

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. In some cases, long form is required—like, for example, a blog post explaining the pros, cons, and best practices for short vs long form content. Key Takeaways What’s the difference?

Social Media Marketing

Hubspot Marketing

MAY 21, 2025

The result is a sea of sameness 101-level blog posts, cringy trade show booths, outreach emails offering free AirPods if you listen to a pitch, and aggressive marketing drip campaigns. Marketing teams need to build trust and provide their audience content with real value. Start by asking yourself, who is your market of one?

Transform

Backlinko

NOVEMBER 1, 2024

Your prospects are searching for roofers on Google right now. If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else. Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results.

SEO

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. How to Use AI in B2B Marketing 1.

User-Generated

Backlinko

MARCH 3, 2025

People actively searching for the solutions you provide. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. Not random traffic.

SEO

Martech

APRIL 7, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Processing.

Key Performance Indicator

Orbit Media Studios

JANUARY 8, 2025

Testimonials Lets start with the basics. When you say it, its marketing. Nancy Harhut, Author of Using Behavioral Science in Marketing “Choose a testimonial that expresses some doubt. Where to put your trust badges Remember, if your site is optimized for search, you have many pages optimized for many phrases.

Copywriting

Marketing Insider Group

MAY 13, 2025

The digital marketing space is more crowded than ever. Everyone is trying to climb to the top of search results, fill their social media feeds with content, and capture attention without having to pay for every single click. Organic visibility is the gold standard of digital marketing. The question is, how do you break through?

PR

Animalz blog

APRIL 24, 2025

As if ranking atop Google isnt hard enough, marketers are now also expected to gain visibility in AI search. And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. Once you build this foundation, youll likely be highly visible in traditional search engines.

PR

Backlinko

APRIL 7, 2025

For example, our SEO strategy guide dominates the search results. Its content written for people not search engines. First launched in 2022, Googles helpful content update was designed to reward people-first content while filtering out pages created primarily for search engines. And ranks for more than 3.2K

User-Generated

Backlinko

OCTOBER 16, 2024

In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). Now we’re competing against AI-generated content for clicks in search engine results pages (SERPs). And more searches are happening on YouTube and TikTok every day. Who knows what SEO will look like in the future.

SEO

Marketing Insider Group

AUGUST 4, 2025

You’ve built your website and maybe even published a few blog posts. By the end, you’ll know how search engines work, how to match your audience’s questions, and how to monitor results. By the end, you’ll know how search engines work, how to match your audience’s questions, and how to monitor results.

SEO

Orbit Media Studios

AUGUST 6, 2025

By Andy Crestodina Many of us predicted that this would be the top marketing question of 2025. Note: Marketers haven’t yet settled on a term for this new practice. An executive summary that explains how your business fits in the market. Ignore blog posts and minor subpages unless requested otherwise. It’s time to adapt.

PR

Search Engine Land

AUGUST 12, 2024

Creating high-quality , helpful content that drives search traffic is more important than ever. There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or alienate your potential audience.

SEO

Hubspot Marketing

JULY 10, 2024

As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. Integration with Google Search Console for more accurate metrics and reports.

Price

Hubspot Marketing

JANUARY 24, 2025

No, were not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). To help chart our course through keyword mapping, I sought insights from Nicole MacLean , head of marketing and sales at Compose.ly. Keywords help optimize your site for search engines.

SEO

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

Orbit Media Studios

OCTOBER 16, 2024

I have been since the early days of search. I’m also a content marketer. I have been since the early days of blogging. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. Keyword-first SEO means starting with search in mind.

SEO

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. Think about how people search for plumbers today. What Is Plumbing SEO?

SEO

Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. What is content marketing? What is content marketing? It’s marketing but in a nice, non-sales-focused way.

SEO

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. As marketers, we may rely on assumptions about the challenges to address and topics to cover.

Marketing Strategy

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing.

User-Generated

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Backlinko

OCTOBER 31, 2024

Producing content that satisfies both search intent and user experience. And the more it does that, the more likely you are to rank high in the search engine results pages ( SERPs ). But there’s a way to compromise between doing 1:1 interviews and searching for existing quotes on the internet.

SEO

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine.

Customer Acquisition

Backlinko

SEPTEMBER 6, 2024

Many marketers default to Google Analytics because it’s free and popular. But those same marketers report issues like: Steep learning curves Lack of qualitative insights Difficulty translating data into insights Ready to make the switch? Advanced metrics, intuitive dashboards, and seamless integrations.

Analytics

Orbit Media Studios

JUNE 24, 2025

Email, unlike search and social, is owned by you. Email marketing is disintermediation. In the next few minutes, you’ll learn exactly how to get more email subscribers for your blog by improving your email subscriber form. Many locations The signup form is all over the place, starting with the top of the blog main page.

Law

Hubspot Marketing

JULY 29, 2024

Like most of you, I have fallen down countless rabbit holes in Google searches. Often, though, I’ve found myself frustrated by how many times I have to reword the same query in traditional search engines to nudge the browser to comprehend what I’m asking. Enter AI-generated search engines. How to make a latte?”

Price

Search Engine Land

JULY 10, 2024

You have basically guaranteed none of them will rank as competitively as possible for “chocolate chip cookies” and, most probably, won’t rank at all. This search diversity limit prevents any site from dominating the SERPs for the same target queries. Get the daily newsletter search marketers rely on. Congratulations!

SEO