Use Insider

SEPTEMBER 13, 2024

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. Finally, we’ll cover best practices that can elevate your email automation strategy.

Customer

Welcome Software

SEPTEMBER 17, 2024

This blog explores how fintech and digital-only banks are redefining customer engagement, how younger generations are driving this shift, and what traditional banks can learn from these agile disruptors. And if they don't get that level of personalization, they're quick to seek it elsewhere. Take neobanks like N26 and Monzo, for instance.

Gen Z

Whos Mailing What

JULY 31, 2025

Blog | Who’s Mailing What! Blog – All articles Connect with us Membership Plans Video Insights Blog Quick Facts Sign in Free Test Drive WMW! By Paul Bobnak Published on July 31, 2025 Share Tweet Comment In this episode, I talked with Karen Brooker, VP of Growth Strategy for Marketing Card Technology (MCT).

Direct Mail

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next.

Transform

verse.ai

DECEMBER 12, 2024

In this blog, well provide 10 steps to warm leads from cold to hot and maximize your conversion rate. For example, a prospect may have signed up for your marketing newsletter, but have had little to no interaction since. For cold leads like this, its always a good idea for sales and marketing to attempt to re-engage and warm them up.

Communications

Neil Patel

JUNE 19, 2025

I’ve been doing this for a long time and many of the Google I/O announcements this year will shake up online marketing in ways I’ve never seen before. Our team is already jumping in and discovering the best practices for LLMO (large language model optimization), GEO (generative engine optimization), and AEO (answer engine optimization.

User-Generated

Backlinko

JUNE 4, 2025

So you go to YouTube to find the “best after shave oil”. Some call this omnichannel SEO, cross-platform optimization, AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization). Imagine you’re looking for after shave oil. You type a few keywords into Amazon. A brand called Truly Beauty pops up. Amazon for discovery.

User-Generated

Campaign Monitor

MAY 30, 2025

Ready to discover which email marketing solution might be a better fit for your needs? 5 (1000+ reviews) Mailchimp All-in-one marketing Comprehensive marketing stack with strong AI features Free (paid from $13/month) 4.4/5 5 (13,000+ reviews) Constant Contact Event marketing Built-in event hosting and ticket sales $12/month 4.1/5

Price

Adobe Experience Cloud Blog

MAY 13, 2019

Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Email is a permission-based marketing channel.

Email Marketing

Adobe Experience Cloud Blog

JUNE 2, 2020

Delivering the best-personalized content requires strong data-driven strategies and seamless omnichannel experience to meet people where they are and how they are. When you just keep sending irrelevant emails and other marketing content their way without seeming to be aware of who they are or what they want. .

Customer

Adobe Experience Cloud Blog

NOVEMBER 28, 2018

Marketing continues to undergo rapid and major changes. Unfortunately, when it comes to omnichannel marketing , many marketers are still behind. The impetus is on marketing to provide a seamless experience, regardless of channel or device. Consider Content. Embrace Customer-Centricity.

Whitepaper

Adobe Experience Cloud Blog

AUGUST 15, 2019

But the success of your account-based marketing (ABM) strategy depends on it. Whether you’re driving awareness using channels such as social and web personalization or developing leads with executive outreach and webinars, your ABM metrics should be tracked according to the type of marketing initiative. Middle-Of-Funnel Metrics.

Thought Leadership

Adobe Experience Cloud Blog

APRIL 27, 2018

Artificial intelligence (AI) and machine learning are being used in all aspects of business and marketing. In this blog, I’ll cover how you can leverage AI to help increase ROI and get better results. What AI Can Do For Content Marketers. Producing content is just one part of content marketing.

Content Marketing

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. Account-based marketing (ABM) is a strategy, not a technology. Increased marketing revenue.

Customer

Neil Patel

AUGUST 10, 2021

Are you a marketer working for a client or company with an app? If you don’t have one, this blog is for you. If you do have a strategy involving deep linking , this blog is also for you. Read on to learn how Firebase Dynamic Links can help marketers achieve their app goals while boosting overall marketing strategy.

Analytics

Adobe Experience Cloud Blog

JULY 13, 2018

As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. You may be wondering where to start or how to enhance your data-driven marketing efforts. Predictive Analytics. However, not all intent data is created equal.

Market Trends

Hootsuite

OCTOBER 20, 2022

That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. Retail industry trends are more than just blog post fodder. Retail businesses need to keep a finger on the pulse of their industry and market. Keep reading to get trendy! Why are retail trends important? Automations.

Retail

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. The right marketing questions can help you find these essential answers.

Direct Mail

Hubspot Marketing

SEPTEMBER 25, 2023

But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. HubSpot Marketing Hub offers AI tools including Content Assistant, a content creation tool for bloggers and web copywriters. Learn more or sign up here.

Transform

Hubspot Marketing

DECEMBER 1, 2023

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. In this post, I’ll discuss all things email marketing vs. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals.

Email Marketing

Martech

MARCH 22, 2023

Did you know 87% of marketers said content marketing helped them achieve their company branding goals? This article will discuss how to use long-form content effectively and where to include it in your content marketing plan to develop stronger B2B relationships. Marketers tend to throw this term around generously.

Thought Leadership

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Real Estate

Neil Patel

SEPTEMBER 9, 2020

In its simplest form, a Buy Now button is a link or actual CTA button that, once clicked on, takes shoppers directly to a: Product page : this works best if you’re promoting a new product and want prospects to see some social proof before buying. Here are some of the most effective locations: Use Buy Now Buttons on Blog Posts.

Shoppers

Adobe Experience Cloud Blog

APRIL 22, 2019

In the face of continued growth, the market has become increasingly crowded and fiercely competitive. Today’s evolving industry landscape has introduced unexpected challenges for asset management firms—and marketing leaders are under pressure to keep up. Two Essential Elements of a Modern Marketing Strategy. 3) Build Trust.

Management

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Price

Adobe Experience Cloud Blog

MAY 8, 2018

As a B2B marketer, you have probably heard of account-based marketing (ABM), which is sometimes referred to as customer-based marketing. It allows you to track every marketing dollar and has the highest ROI among B2B marketing strategies. In this blog, I’ll cover the latest trends in ABM you can’t ignore.

Marketers

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

New Markets

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Modern customers expect you to be available online to entertain, educate, and answer questions they may have.

PR

Neil Patel

JULY 7, 2021

Experience is kind of the holy grail when it comes to customer interaction, from marketing and sales to customer service and brand loyalty. It’s also not just a series of omnichannel brand messages linked together by a series of integrations or pointing to or from a webpage. A digital experience platform is integrated and inclusive.

User-Generated

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty.

Customer Journey

Adobe Experience Cloud Blog

MARCH 5, 2021

The Architect: recognizing a company that has unified its content and marketing strategy to streamline the digital customer journey delivering personalized, relevant content to the right audience at the right time to achieve measurable impact and lift to business results. Award categories for 2021.

Transform

Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. A social media campaign is a coordinated set of marketing actions across one or many social channels. How does your brand help overcome them?

User-Generated

Neil Patel

AUGUST 16, 2021

With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages.

Outbound Marketing

verse.ai

JANUARY 22, 2025

Omnichannel marketing is all about satisfying customer expectations and streamlining the experience across all channels. Rather than just being present and engaging on multiple channels, omnichannel marketing requires thoughtful cohesion, integration, and personalization that carries throughout the entire customer journey.

Customer Journey

Scoop.it!

JULY 28, 2022

Search Engine Optimization (SEO) is the practice of using keywords, keyword phrases, and other marketing tactics to improve your rankings on search engines. You can also measure your marketing success from tools like Google Analytics, Google Search Console, and HubSpot Marketing. Why do you need to balance your SEO?

SEO

Rock Content

JUNE 29, 2023

Over the past decade in marketing, content formats have undergone significant transformations. According to the 2023 State of Marketing Report, 25% of marketers are planning to incorporate interviews into their strategies for the first time this year. How do I use interviews as a marketing asset?

Transform

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing