Backlinko

APRIL 23, 2024

Why Tone of Voice Affects the Success of Your Content Marketing Blog posts, social media posts, and email messages are common forms of written communication that benefit from a strong brand tone of voice. The brand voice guidelines outlined later in this article will help you maintain a consistent tone throughout your content.

Real Estate 67

Real Estate SEO Communications Fashion 67

Hubspot Marketing

MAY 9, 2023

Technology can only be as efficient as it's built to be and should follow a universal guideline to benefit its user base. Biggest AI Ethical Concerns AI is just like any other technological advancement in need of guidelines. Without ethical guidelines, it can lead to data breaches, legal conflict, and other misuses.

Advertising 101

Advertising Advertisers User-Generated PR 101

Search Engine Land

OCTOBER 13, 2022

20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh of those Webmaster Guidelines today, and with that, also renamed it to Google Search Essentials. Why the change. ” What changed. Here is an overview of what has changed.

SEO 129

SEO Management 129

Search Engine Land

FEBRUARY 20, 2024

Self-hosted video optimization relies on some traditional SEO practices, like structured data and sitemaps and making the video crawlable and eligible to rank in video search features on the SERP ( as explained in these Google guidelines ). video content translated into a blog with the embedded video).

Real Estate 123

Real Estate SEO Branding Place 123

SocialPilot

JANUARY 26, 2024

Modify the prompts according to you, and add your own guidelines to make sure the social media posts created align with your business. ” “Generate a list of blog post topics that would attract [Target Audience], establish our brand as a thought leader in [Industry], and encourage newsletter sign-ups.”

Transform 78

Transform User-Generated Marketing Marketers 78

Rock Content

MARCH 8, 2024

Writing guest posts for a high-ranking blog shows that you’re a trustworthy industry leader. Experts will link to content meeting E-E-A-T guidelines. Adhering to E-E-A-T guidelines isn’t just about boosting your site’s standing on Google in 2024. They will spend time on your page, lowering your bounce rate.

SEO 86

SEO Real Estate User-Generated Branding 86

Search Engine Land

NOVEMBER 17, 2023

UGC has the potential to be a key activation within your search SEO strategy, especially now that: “Experience” sits within the E-E-A-T guidelines. You can prompt your communities to guide important conversations and repurpose that content on your blogs or landing pages. Beyond this, ensure as SEO content curators.

User-Generated 119

User-Generated SEO Education Promotion 119

Search Engine Land

OCTOBER 16, 2023

Picture this: you’re a content creator working tirelessly on your blog – late nights, endless cups of coffee, and all for the sake of that perfect blog post. They churn out blog posts faster than a caffeine-fueled writer on deadline day! Meets other Google’s webmaster guidelines like E-E-A-T. A whole lot!

User-Generated 127

User-Generated SEO Promotion Product 127

Hubspot Marketing

OCTOBER 31, 2023

Create Blog Outlines and Edit Drafts Using ChatGPT to make outlines for blog content is another great way to fast-track your marketing workflows. You can convert: A blog post into a shorter copy for social media. A short video script into a longer blog. A podcast into a blog or email. The possibilities are endless.

User-Generated 109

User-Generated Education Market Research Customer 109

Hubspot Marketing

JANUARY 12, 2024

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? Read this article to unpack my advice on how often you should post a blog. Table of Contents How often should you blog? How often should you post a blog for a company vs. an individual?

Thought Leadership 114

Thought Leadership Real Estate SEO Content Marketing 114

Marketing Insider Group

DECEMBER 4, 2023

For now, choosing human content is recommended, but Google’s guidelines may evolve. Their guidelines emphasize the importance of original, high-quality, and helpful content, regardless of whether it’s written by humans or AI. Image Source: Blogging Guide Experts in the field echo this sentiment. The key takeaway?

User-Generated 104

User-Generated CMO SEO Product 104

Search Engine Land

NOVEMBER 9, 2023

Follow search engine guidelines: Adhering to search engine guidelines and tools assists webmasters in indexing and ranking websites, further improving the quality of search results. the website) more valuable day by day.

SEO 121

SEO Health User-Generated Education 121

Neil Patel

MARCH 29, 2021

We’ve discussed how you can build authority in your industry through blogging. Today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. Determine Your Guest Blogging Goals. Before we begin, your first task is to decide what your goal for guest blogging is.

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Promotion Analytics Place Advertising 145

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Transform old blogs into videos. What will be worth their time?

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Whitepaper eBook Transform Inbound Marketing 144

Search Engine Land

OCTOBER 4, 2023

Finally, it’s worth noting that Google’s Markus Bordihn published a blog post on web.dev on Friday, Sept. This blog post discusses the interaction between ads and UX and how users need to balance their overall UX with their end goal of generating revenue. 29, just one day after the end of the September 2023 helpful content update.

Health 137

Health Food User-Generated eBook 137

Litmus

MARCH 6, 2024

In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? We’ll go over some guidelines to keep in mind when you’re designing and implementing CTAs to your emails that will help improve your success. We dive deeper into this on our blog about conversion-centered design.

Email Marketing 112

Email Marketing Marketing Marketers Entertainment 112

Hubspot Marketing

SEPTEMBER 5, 2023

Google's Search Quality Evaluator Rating Guidelines rate E-E-A-T — which stands for Experience, Expertise, Authority, and Trustworthiness — as critical factors for ensuring your content ranks on Google, and E-E-A-T will become increasingly important after Google's SGE release. You'll need to incorporate E-E-A-T signals into your content.

User-Generated 119

User-Generated Thought Leadership SEO Product 119

Rock Content

OCTOBER 13, 2023

You will have complete article guidelines distributed by theme (I show below how it works in practice). The production order is generated instantly for the platform’s human writers, and you can follow the entire process until delivery, receiving the content one by one, ready for validation and publication on your blog.

Education 82

Education User-Generated Product SEO 82

Search Engine Roundtable

SEPTEMBER 9, 2022

Google has added a new section to its quality guidelines category named "Prevent abuse on your site and platform" yesterday. The content is mostly not new, it is mostly from a 2017 Google blog post on how to protect your site from user generated spam and has now been consolidated into the core documentation.

User-Generated 106

User-Generated 106

Scoop.it!

MARCH 7, 2024

The goal of creating accessible content is to provide an inclusive and equal experience for all users and across all content types—blogs, social media, website forms, and even email. Below are some basic guidelines to improve content accessibility through page design. Is the Content Perceivable to Everyone?

Management 89

Management SEO Content Marketing Customer Marketing 89

Neil Patel

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. An editorial style guide is a set of guidelines for the writers and editors on your team.

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Law Branding Place Digital Marketing 145

Search Engine Land

NOVEMBER 20, 2023

They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. Bankrate is doing what most blogging and affiliate marketing sites do when it comes to generating many articles – they let AI generate an article and then get an editor to fact-check and review it.

SEO 131

SEO User-Generated Affiliate Marketing Finance 131

Rock Content

APRIL 20, 2023

Back in April 2022, the headline few wanted to see blared from Search Engine Journal: “Google Says AI Generated Content Is Against Guidelines.” Google is now quite clear that AI content is not against its guidelines. In fact, Google’s AI content guidelines now state that it is “Rewarding high-quality content, however it is produced.”

SEO 83

SEO Whitepaper User-Generated eBook 83

Search Engine Land

FEBRUARY 6, 2024

Google’s Search Quality Evaluator Guidelines explicitly point out how to evaluate a site and content creator’s reputation. And these guidelines are supposed to represent how they want the search engine to act. Blogs: What blogs rank in Google or have an active readership discussing the problems and solutions?

PR 118

PR SEO Customer Journey Thought Leadership 118

Hubspot Marketing

DECEMBER 20, 2023

AI can be a very useful tool, especially for brands just starting a blog or creating other content. However, before you ask AI to make you a 500-word blog on the benefits of your product, remember that Google penalizes plagiarism, and AI content tends to be plagiarized. and then create an entire blog answering that question.

PR 72

PR SEO Finance Price 72

Martech

FEBRUARY 19, 2024

This guarantees consistency and efficiency across similar projects like webinars, newsletters, blog posts, etc. This knowledge base should include guidelines on: Figuring out when to use the work management tool versus other tools to make sure everyone on the team is on the same page.

Management 122

Management Communications Marketing Marketers 122

Search Engine Land

OCTOBER 27, 2022

The new guidelines will make the features available to a wider group of healthcare providers. Eligible healthcare providers can apply starting today using the guidelines below, taken directly from the YouTube blog announcement. How to apply. Full details on eligibility requirements are here.

Product 98

Product Health Education Advertising 98

Marketing Insider Group

FEBRUARY 7, 2023

Scaling your business requires a clear vision for your brand, and a set of messaging guidelines streamlines your ideas. A set of messaging guidelines ensures that marketing and advertising teams adhere to the same principles. Brand messaging frameworks keep blogs , podcasts, videos and other content aligned. Communications.

Branding 81

Branding Communications Advertising Advertisers 81

Search Engine Land

JANUARY 18, 2024

Creating fake and misleading blog content and images. However, using generative AI tools to generate content to manipulate the algorithms and rank higher in search results is against Google’s guidelines. AI could lead to unethical use in many unintentional ways, for example: Creating fake online reviews and posts.

SEO 114

SEO Energy Law User-Generated 114

Neil Patel

JUNE 10, 2021

Sure, you can blog until you have hundreds of posts on your site, but it takes time. They’ll likely use the same headshot for their guest blogging bylines, just like I do. If we use the example of my headshot, you’ll see the first result points back to this blog. Read Their Blog. Your bottom line.

Place 139

Place Digital Marketing Content Marketing Branding 139

Neil Patel

JULY 9, 2021

Google News is reserved for sites and blogs that publish timely, topical articles. But, before you apply, follow these guidelines: 1. Just like blog posts, your news story headline determines whether your story will be syndicated by Google or not. Don’t copy from other sites. Write original news articles. It’s as simple as that.

Communications 145

Communications Branding Place Management 145

Search Engine Land

AUGUST 7, 2023

Global bans – If content is found to break TikTok’s Community Guidelines, it will be removed from the platform globally. Content that doesn’t break its guidelines but does violate the law will be taken down in that country only. TikTok confirmed the updates via an announcement on its blog. SUBSCRIBE See terms.

Non-Profit 95

Non-Profit Law Advertising Advertisers 95

Martech

SEPTEMBER 28, 2023

Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. Many of these help with specific text-based tasks like SEO, website, blog and social media copy creation. ChatGPT can absolutely write in your organization’s brand voice!

User-Generated 128

User-Generated Copywriting Marketing Automation Platform eBook 128

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. Does using AI content violate Google’s helpful content guidelines? You can read this Search Engine Land blog to know whether AI has bettered or worsened SEO.

User-Generated 98

User-Generated SEO Communications Target Market 98

Search Engine Land

FEBRUARY 16, 2023

On Wednesday, Twitter revised its advertising guidelines to permit the promotion of cannabis on its platform in states where it is legal, while following federal regulations. In a blog post, twitter said “In the U.S. — How it works. THC threshold. What Twitter says.

Pharmaceutical 97

Pharmaceutical Food Law Advertising 97

SMA Marketing

JANUARY 11, 2024

You put in blog posts and website pages and can access and manage your content without messing with any website code. RSS is your blog syndication. It’s in an XML file that will decode or code your blog content so you can send it to many sites. People can subscribe and get the blog through an email.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Hootsuite

JUNE 29, 2023

” Regulations and guidelines keep us operating safely, pun intended. Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. What are social media guidelines in healthcare? Hip, hip, HIPAA, hooray!

Health 78

Health Law Education Manufacturing 78