Sprout Social

JULY 30, 2025

A single customer might interact with several different types of content—like blogs, webinars, case studies, social posts or email newsletters—and visit your website multiple times before ever converting. If not, you may need to collaborate with your analytics teams to create a custom model within a BI platform.

Content Marketing

Unbounce

JANUARY 6, 2025

More blog posts by Josh Gallant What is a landing page funnel? This targeted approach makes landing page funnels highly effective in boosting your conversion rate. A website is a collection of all the landing pages that exist across your business, plus other pages like blog posts, careers pages, case studies, product pages, etc.

User-Generated

Backlinko

JULY 10, 2024

Further reading: How to Rank Higher on Google in 13 Steps Reduced Page Authority Search engines rank pages based on authority signals, like backlinks , content quality, user experience , and more. Poor Conversion Rates Keyword cannibalization can hurt your website’s user experience. High bounce rate and low conversions.

SEO

Vertical Response

JULY 14, 2024

This personalized approach is crucial for driving traffic to your site and improving conversion rates. Don’t forget about free tools like Google Keyword Planner, which can offer valuable insights, especially if you’re just starting out. Share your content with them, explaining how it could benefit their audience.

SEO

Backlinko

FEBRUARY 20, 2025

Largest Contentful Paint (LCP) is one of Googles three Core Web Vitals. Google provides three scoring ranges for LCP: Good: 2.5 Check your analytics to see if slower LCP correlates with higher bounce rates or lower conversion rates. Ill explain more of the nuances and who each fix is best suited to below.

User-Generated

Exposure Ninja

JULY 11, 2024

Request a Free Review Finding and Fixing Issues Using PageSpeed Insights PageSpeed Insights is a tool from Google that measures more than just the speed of your site. Accessibility is important to Google, and websites that are more accessible will rank higher. The next metric to review is in Google Analytics 4.

SEO

Buffer Marketing

APRIL 22, 2025

  For example, if you’re creating video content to build awareness about your product or service, you’ll focus on how-to videos and explainer videos. Dice and slice the data to understand your audience’s preferences: Do instructional videos perform better than explainer videos? It’s the whole package.

Video Marketing

Martech

NOVEMBER 15, 2024

Behavioral analytics provides a clear view of how users interact with your site: where they click, what grabs their attention and what makes them leave. Behavioral analytics is a practical toolkit for building a more user-friendly site that keeps visitors returning. What is behavioral analytics in a nutshell?

Analytics

Backlinko

DECEMBER 9, 2024

Nowadays, search engines like Google are a lot wiser to link manipulation. The idea is that these backlinks will help the sites rank higher in Google. Before we talk about the pros and cons of reciprocal linking, what does Google think about them? What Does Google Say About Reciprocal Links? Like unnatural link patterns.

SEO

Exposure Ninja

JULY 18, 2025

With the right SEO strategy in place, your website was well-positioned to rank at the top of Google or Bing. Today, AI-driven platforms like Google’s AI Overviews and ChatGPT shape how users discover, evaluate, and engage with information and brands. This SEO foundation still holds value. But search behaviour has changed.

User-Generated

Orbit Media Studios

MAY 27, 2025

Andy Crestodina Ill go first and explain the camera difference. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing. Lets peek into the homes and offices of some truly great marketers and see what life looks like from the other side of the lens.

Marketers

Buffer Marketing

NOVEMBER 8, 2023

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. People searching Google for terms like this might benefit from using it. In most cases, monitoring this will require a separate analytics tool from what you use to track your other metrics.

Content Marketing

Neil Patel

OCTOBER 15, 2020

Sistrix reports the first organic result in Google search has an average click-through rate (CTR) of almost 30%. By the time you get to the tenth result on Google, only 2.5% If your website has a blog, you shouldn’t write blog posts and optimize them for keywords later. of people click through.

SEO

Orbit Media Studios

MARCH 23, 2022

There are two famous factors in the Google search ranking algorithm. But there is a third, less famous search ranking factor that Google uses to determine the quality of a page. Let’s put them together in a chart: Together, these factors explain the main reasons why any URL ranks or doesn’t. User signal #2: Bounce rate.

SEO

Rock Content

APRIL 22, 2024

“It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. She explains that using digital marketing analytics can “ turn your business objectives into measurable outcomes that support your bottom line. These analytics aren’t about data.

Digital Marketing

Marketing Insider Group

JUNE 3, 2024

About 65% of Google searchers click on the organic search results they encounter, so you need to rank high to maximize web traffic and, ultimately, sales. Image Source However, Google periodically releases core updates that can significantly influence how websites rank in search results. How Often Does Google Release Updates?

SEO

Hubspot Marketing

APRIL 14, 2023

25 ChatGPT Prompts for Marketing 25 ChatGPT Prompts for Business 27 ChatGPT Prompts for Content Creation and Social Media 9 ChatGPT Prompts for Analytics 25 ChatGPT Prompts for Email Campaigns 25 ChatGPT Prompts for Resume 11 ChatGPT Prompts for E-Commerce 23 ChatGPT Prompts for Customer Service 20 ChatGPT Prompts for Sales What is ChatGPT?

Marketing

Sprout Social

JANUARY 31, 2024

Below we explain how YouTube engagement is calculated, plus we provide 10 ways to increase your YouTube engagement rate. How to calculate your YouTube engagement rate 10 tips to improve your YouTube engagement rate Are you taking steps to increase your YouTube engagement rate? What is YouTube engagement?

Analytics

Neil Patel

AUGUST 26, 2021

Below, we’ll explain the best practices for creating meta descriptions to help you dominate Google search results. Meta descriptions are important because meta tags (including meta descriptions) are used by the Google algorithm , which helps determine what pages should rank well for certain keywords.

SEO

Neil Patel

SEPTEMBER 20, 2021

Keyword research is the process of finding words and phrases that are both relevant to your niche and also heavily searched on Google. You can search competitors based on your niche to see what they’re already ranking for on Google and then include those keywords on your site and in your blog articles. Create Landing Pages.

SEO

Litmus

OCTOBER 4, 2023

For example, if one of your goals this year was to increase read rates , but your old email design has stagnated engagement, you should prioritize a new responsive email template next year. In that case, your report would have email marketing analytics that signal an engaged audience, like subscriber lifetime value and revenue per subscriber.

Health

CXL

NOVEMBER 22, 2022

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Bounce rate: Learn what’s causing people to leave your website What is a good bounce rate?

Digital Marketing

Litmus

MARCH 16, 2016

While your email service provider is full of great metrics like open, click, and spam rates, there’s likely a gap in subscriber engagement. Do they spend time on a particular page, or do they bounce immediately? The use of these UTM code elements varies based on how you want your information displayed in Google Analytics.

Analytics

Content Marketing Institute

FEBRUARY 15, 2018

HANDPICKED RELATED CONTENT: The Best 9 Analytics to Help with Content Audits. Condensed content audit explained. With the content identified, you can consult whatever analytics tools you need to gather the necessary data and add it to the condensed audit spreadsheet. Click To Tweet. Click To Tweet.

Health

Neil Patel

JANUARY 22, 2023

Typically, you see pagination on blogs, e-commerce stores, social media, and search engines. Before I discuss which is better, let me explain what makes Load More and Infinite Scroll different from pagination. In addition, note that Google has now implemented infinite scroll on mobile and desktop. Not anymore. Here goes. #1

SEO

Neil Patel

JULY 6, 2020

Your conversion rate will suffer. We can see here that the most popular piece of content on my blog is [enter content]. For things that need a lot of explaining and persuading, you’re going to need more copy. Use Google Analytics to measure how many visitors came to your landing page and converted by giving you their data.

Copywriting

Exposure Ninja

APRIL 17, 2023

Important content marketing metrics These metrics can be found in Google Analytics 4, which you should migrate to now if you haven’t already. Struggling with the Google Analytics 4 puzzle? Conversion Rate — how many users converted on your site. Open Rate — how many people who received your email opened it.

Digital Marketing

Adobe Experience Cloud Blog

JANUARY 10, 2012

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Let’s put on side one. .”

Social Media Marketing

Calvyn Lee Blog

SEPTEMBER 26, 2023

Conduct Keyword Research Keyword Research Tools : Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to identify high-volume and relevant keywords within each topic. Content Types : Plan various content types, including blog posts, guides, reviews, and comparisons, to cover each topic comprehensively.

SEO

Neil Patel

APRIL 2, 2021

Below, I’m going to show you exactly why evergreen content should be part of every marketer’s content strategy, and I’ll explain how to craft your own timeless pieces. For example, if you Google “choosing the right SEO,” you’ll find one of my articles on the first page: It’s evergreen because SEO isn’t fading out of style anytime soon.

SEO

Backlinko

AUGUST 30, 2023

As I’m sure you know, Google is THE major search engine. In fact, Google has over 92% of the global search engine market share. Luckily, Google is relatively open about the way it collects data. First, Google uses automated software programs called bots or crawlers to crawl and index web pages.

SEO

Adobe Experience Cloud Blog

DECEMBER 16, 2015

While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. In this blog I’ll walk you through a couple ways you can adapt to this change: 1. Perhaps you’re just starting out your blog and you don’t have that many readers. Update your web design.

Thought Leadership

Marketing Insider Group

AUGUST 18, 2015

In this episode we discuss the goal of content marketing, content platforms, and the most important analytics. So take those ten people and put them to the task of explaining how you solve someone’s problem.”. percent bounce rate. It’s not just like, “Hey, what was my best performing blog this week?”

B2C

Neil Patel

MARCH 30, 2021

If you want to build your blog audience , you’re going to have to get smarter with your content. How do you create content that ranks well with Google and also persuades people? According to Redevolution , Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience.

Copywriting

Marketing Insider Group

SEPTEMBER 13, 2021

A holistic view of all content efforts is possible: Content sits in lots of buckets — blogs, long-form, website pages, social media, email, etc. You’ll gain more leads: Content’s primary goal is to generate leads, and it can do that in many ways — blogs, gated content, and more. Ranking better on Google. Building a community.

Marketing Strategy

Neil Patel

OCTOBER 13, 2020

I’ll also explain why these posts are so popular and why they are critical to a successful content marketing strategy. Imagine coming across the following two topics during a Google search: 11 Effective Email Marketing Tips How to Do Email Marketing. In this article, I’ll guide you through six steps to create an effective list post.

eBook

CXL

JUNE 16, 2022

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. It explains the assets needed based on goals.

Marketing