Hubspot Marketing

MARCH 9, 2023

In today's world, brands have to generate their own buzz. One way to control the narrative surrounding your brand is through press releases. When formatting a press release, you want to write it in a newsy, straightforward way so a journalist who might write about it can imagine it as an article on their news site.

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Search Engine Land

MARCH 26, 2024

However, many brands underestimate the importance of dedicated landing pages for their app when it comes to ASO. These brands miss out on the benefits of creating a dedicated app landing page. Own your branded SERP results An app landing page gives you another owned asset that can take up valuable SERP real estate for branded queries.

SEO 94

SEO Real Estate PR Health 94

Backlinko

MAY 8, 2024

Then, update your firm’s branding and contact information. This option allows you to keep your current business name and branding, which makes it more appealing. Leverage all reviews to make your brand look as good as possible. This boosts brand awareness. This boosts brand awareness. Is it worth it?

Law 76

Law SEO PR User-Generated 76

Search Engine Land

JUNE 7, 2023

This list provides methods to identify link opportunities based on the type of content typical for SaaS brands. Identifying link opportunities for SaaS brands Although using Google search operators will yield the largest list of opportunities, the following link building tools will reduce the time to organize and outreach to each prospect.

PR 92

PR SEO Thought Leadership User-Generated 92

Hubspot Marketing

MAY 12, 2023

Marketing teams were experimenting with the tool’s limits, testing everything from writing blog posts to campaign ideation to composing emails. You can use content assistant tools to write blog posts, landing pages, and more, along with conversation intelligence — all without needing to switch between different tools.

Price 134

Price User-Generated Marketing Marketers 134

Backlinko

APRIL 17, 2024

Private Blog Networks (PBNs): These are networks of websites created for the sole purpose of generating backlinks.They’re often created from expired domains with pre-existing domain authority or set up as completely new sites that have their authority artificially boosted through links from other sites within the network.

SEO 117

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Neil Patel

MARCH 22, 2021

million journalists, editors, and influencers. With Cision, you can communicate with not only the journalists and influencers in their database; you can also connect with your audience. When you know who’s mentioning your brand, you can turn this into relationships that benefit your company in the long run.

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Businesses Grow

JUNE 19, 2023

It’s hard to believe, but it’s been nine years since I wrote a well-known blog post called Content Shock. Harvard’s Nieman Lab reports AI can create independent journalistic reports from public meetings, which requires an appreciation of human politics, history, and subtleties of language. But what is that 20 percent?

Education 140

Education Content Marketing Branding Place 140

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. This practice is just wrong.

Place 108

Place Content Marketing Non-Profit Whitepaper 108

Exposure Ninja

MAY 13, 2022

Digital PR agencies network with journalists, bloggers and influencers and send online press releases to gain high-quality backlinks, social media mentions and improve their Search Engine Optimisation (SEO). Responding with comments to requests from journalists. Nurturing journalist and content writing contacts to secure press hits.

PR 105

PR SEO Affiliate Marketing Analytics 105

Search Engine Land

NOVEMBER 17, 2023

Marketers, journalists, and users – it’s time for us to have a crucial conversation about the web, why it broke, and how we can fix it. I’m not a journalist, and I existed on the 2000s internet exclusively confined to Ukrainian- and Russian-language forums about the Sims, MMORPGs, and Winx Club.

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Search Engine Land

MAY 3, 2023

Affiliate websites These sites can come in many forms, including blogs, coupon sites, product listicles, product directories, review sites, shopping comparisons and more. Typically, these sites need links to the articles or brand listing pages. But my favorite technique is finding unlinked brand mentions of the site’s products.

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eCommerce PR Affiliate Marketing SEO 109

Hubspot Marketing

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. Keep reading to learn how you can properly create, pitch, and distribute a press release for optimal brand awareness.

PR 138

PR SEO Analytics Price 138

Buffer Marketing

JANUARY 15, 2024

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Learn their language.

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Copywriting PR SEO Content Marketing 119

Welcome Software

APRIL 16, 2024

This most often includes guidance on brand, tone of voice, grammar and style, your core content principles and the types of content you want to produce. This really helped me channel my inner journalist and learn from the folks that built the foundation for free quality journalism. What are editorial guidelines? So off we went.

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Search Engine Land

NOVEMBER 1, 2023

These assets attract shares and links due to their distinctive value proposition, designed to resonate with content creators, journalists, and audiences. Linkable assets have a story to tell, which can take the form of helpful infographics, interactive tools, blog articles, interviews, or just case studies.

PR 123

PR Digital Marketing SEO User-Generated 123

Neil Patel

JULY 9, 2021

And, you don’t even have to be a journalist. Google News is reserved for sites and blogs that publish timely, topical articles. The resource guide below will give you more guidance: The Origin of Stories: How Journalists Find and Create News in an Age of Social Media, Competition and Churnalism. Avoid using a passive voice.

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Internet Marketing Ninjas

OCTOBER 26, 2023

Give Them the Scoop We may not all be journalists, but we may still have news to publish on our websites. This could be as simple as a press release or blog post announcing a new product, but it could also mean publishing regular updates about what’s going on in your field and your insights on those developments.

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Whitepaper User-Generated Fashion Retail 83

Martech

NOVEMBER 29, 2021

It’s a key trust signal for search engines and an indication that people like your content and your brand. Help a Reporter” is a platform that connects journalists seeking expertise to sources who have expert knowledge in a given subject matter. Having high-quality links to your site is one of Google’s most important ranking factors.

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SEO PR Price CRM 103

Hubspot Marketing

DECEMBER 8, 2023

Note: In my experience, you never know what media outlet or blog post will convert better and how many leads will come to your website. A simple way to gain editorial links is to use services that connect journalists with experts like HARO and HaB2BW. These platforms email a source and a journalist with questions and answers every day.

SEO 121

SEO User-Generated Thought Leadership Education 121

Search Engine Land

AUGUST 3, 2023

Work to obtain links from business listing websites, local blogs and local directories. Old school and outdated tactics to get backlinks, such as spammy directories and mass blog commenting will only hurt your website’s SEO. This can lead to valuable backlinks from authoritative sources and increased visibility for your brand.

SEO 95

SEO Branding Place Search Marketers 95

Search Engine Land

NOVEMBER 20, 2023

They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. Bankrate is doing what most blogging and affiliate marketing sites do when it comes to generating many articles – they let AI generate an article and then get an editor to fact-check and review it.

SEO 128

SEO User-Generated Affiliate Marketing Finance 128

Hubspot Marketing

MAY 4, 2022

If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company. Common forms of unstructured local citations are online news articles, reviews, or blog posts that mention your business. HARO connects journalists with sources for news stories.

SEO 126

SEO Place Branding Marketing 126

Buffer Marketing

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. But why is building a personal brand important to me, given I’m an in-house writer without a personal product or service to sell? “So for me, the reason my personal brand grew is because I realized I was filling in a gap.

Branding 139

Branding User-Generated Energy Place 139

Search Engine Land

MARCH 15, 2024

Naturally, gaining them through brand marketing. Private blog networks (PBNs). Personally, I consulted with brands that were left scratching their heads. We know that guest blog sites are now dialing it in with AI. Less journalists and more spam emails mean that you have to have the best story to stand out.

PR 103

PR SEO Fashion Price 103

Content Marketing Institute

FEBRUARY 1, 2019

If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. “Your content needs to meet journalistic standards if you want it to be taken seriously,” says Iris Mansour, a journalist turned content strategist. .

Branding 96

Branding Analytics Price Content Marketing 96

Animalz blog

OCTOBER 11, 2022

We embraced Parabol’s culture of experimentation to discover an approach we call content journalism : a mix of content marketing and brand journalism that catapulted Parabol’s blog to more than 150k monthly visits. Content journalism sits between traditional content marketing and brand journalism.

SEO 58

SEO Content Marketing Management Education 58

Neil Patel

JANUARY 8, 2021

Not only are you competing against big brand names, but you’re also losing SERP traction if you’re not actively recruiting inbound links and establishing expertise. Aid a Journalist in Need. HARO (Help a Reporter Out) is a service that connects journalists with potential sources. Give What You Get.

Whitepaper 139

Whitepaper SEO Education Place 139

Hootsuite

MARCH 17, 2022

In fact, it’s the biggest disruption to journalism, personal writing and thought leadership since the blog boom of the 2000s. Read on to learn everything you need to know about Substack, and whether or not it’s the right choice for your brand. Substack did their own case study , following Ali Abouelatta and his blog First 1000.

Thought Leadership 122

Thought Leadership Social Media Marketing Copywriting Fashion 122

Search Engine Land

APRIL 23, 2024

With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. And because it’s rooted in entertainment, brand discovery is easier and more fun. On TikTok, brands fit seamlessly into the fun videos people watch, making it easier for them to discover.

SEO 109

SEO Gen Z User-Generated Entertainment 109

Adobe Experience Cloud Blog

NOVEMBER 29, 2018

Nobody knows how to produce quality content that readers actually want to read more than journalists. For years, journalists have been crafting stories—in newspapers, magazines, television, and the internet—that readers actually want to see. So what can the successful content marketer learn from journalists? Be Curious.

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Thought Leadership Content Marketing Analytics Advertising 133

Buffer Marketing

FEBRUARY 21, 2023

I’d reach out to journalists via Help a Reporter Out and hear crickets. In 2022, our events welcomed more than 1,100 attendees, not only giving an incredible platform to diversity thought leaders who may not have found one elsewhere, but helping grow our own brand equity and reach.

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Gen Z Branding PR Marketing 99

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. billion USD in 2023.

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Influencer Marketing Gen Z Fashion Food 99

Exposure Ninja

MAY 3, 2024

of B2B marketers believe that backlinks have a big impact on search engine rankings , and 85% think that link building has a big impact on brand authority. Backlink Diversity A mistake businesses often make is getting backlinks just to their brand name. According to a study by uSERP , 67.5% Not only that, but 46.5%

PR 52

PR SEO User-Generated Digital Marketing 52

Search Engine Land

SEPTEMBER 14, 2023

She uses the following prompt for ChatGPT when she’s trying to understand what people are expecting when searching for different keywords: “I am writing A blog post. I want to understand what audience to target in my blog post.” Give me 5 blog titles that are tailored towards this audience. ” Fagin said.

SEO 137

SEO Search Marketers Branding Marketing 137

Hubspot Marketing

JULY 7, 2022

In this blog post, we provide tips and tricks for creating a newsletter that delivers value to subscribers and include examples of exemplary newsletters, explaining what makes them work. The curation serves to up-level the journalistic quality of your content, which results in two things: Increases the value you provide. Industry news.

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Hubspot Marketing

DECEMBER 20, 2023

If pages on your site can’t rank for obviously navigational queries (particularly those that include your brand name), you might want to look for solutions to Google penalties.” To rank well on Google, you need to nurture your brand by building its expertise, authority, and trustworthiness.” (Ian Why don’t new websites rank right away?

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PR SEO Finance Price 81