Search Engine Land

APRIL 22, 2024

Changing names only is easier because you can do press releases, have influencers talk about you or send email/SMS blasts to customers and make it known who you are now. Next, sort by category to see if one category was penalized or didn’t get built with the new brand, but the others remained strong.

PR 107

PR SEO User-Generated Promotion 107

Search Engine Land

OCTOBER 26, 2023

Recently, Google’s Gary Illyes has once again ignited discussions around the topic when he said that “ people overestimate the importance of links ,” and it hasn’t been in the top three ranking factors for some time. However, digging into the data can give us a sense of where links are more important as a category. SUBSCRIBE See terms.

SEO 120

SEO Health Entertainment eCommerce 120

Calvyn Lee Blog

DECEMBER 3, 2023

You then leverage this positioning to secure media coverage and speaking opportunities to expand their authority and influence. This covers an extensive range of content types – webinars, eBooks, guides, blog posts, courses etc. Sometimes prospects shift between categories. Understanding searcher intent is mandatory.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 90

Influencer Marketing Transform Marketing Marketers 90

Sprout Social

SEPTEMBER 18, 2023

You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. A few months ago, I wrote a blog post tracing the history of speed in marketing and the implications of meme marketing. The primary reason Gen Z visits social media is to catch up with their favorite influencers. This is the year of video!

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Girl Power Marketing

AUGUST 24, 2023

One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. More than 84% of influencers on Instagram are women, making them instrumental in generating a substantial portion of the revenue attributed to influencer marketing. billion toward influencer marketing efforts.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Search Engine Land

JANUARY 11, 2024

Summary Here’s a table quickly summarizing the performance analysis: Legend : – Can do it, with limitations – Can’t do it – Excels at this task Let’s dive into each category below. Classification is a supervised machine learning approach that involves sorting data objects into pre-defined categories using the provided labels.

Transform 131

Transform SEO User-Generated Whitepaper 131

AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. You have a passion for food and want to share it with the world.

Food 94

Food Affiliate Marketing Promotion SEO 94

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. As per the latest reports, Instagram has the highest number of influencers, and 80.8% of marketers are likely to use the platform for influencer marketing campaigns. What is Instagram Influencer Marketing?

Influencer Marketing 93

Influencer Marketing Fashion Marketing Marketers 93

Hubspot Marketing

SEPTEMBER 22, 2023

In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media.

Inbound Marketing 120

Inbound Marketing B2C Fashion SEO 120

Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. First on the list is Stormviews , our top pick for buying YouTube views. If you try to compete for attention in generic categories it will be extremely hard to gain traction. So how do you stand out? Stormviews.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. One year after they launched their startup journey blog, they were bringing in $5M annually.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130

Hubspot Marketing

FEBRUARY 29, 2024

Not only is clear site structure important for user experience,” adds Taylor, “but the structure of a website can also influence the success of how a search engine crawls and ultimately indexes your site.” Every product is organized into user-friendly categories at the top of the page. That’s some heavy lifting.

eCommerce 77

eCommerce SEO Shoppers Shipping 77

Jeff Bullas

MARCH 1, 2023

For this reason, we’ve created our go-to hashtag guide to help you not only take a look at the top hashtag generator tools but also answer some FAQs about hashtag use and how to get the most of the little pound sign that we all know and love. That’s why it is our top pick. It’s free to use!

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Exposure Ninja

FEBRUARY 9, 2024

This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more. The core pages you’ll need to review optimisation for are the homepage , service or product pages , category pages and “thank you” pages.

User-Generated 59

User-Generated PR SEO Transform 59

Martech

MAY 4, 2023

The platform is now able to provide intelligent outcomes from various inputs, generate reports and recommendations and segment publishers and influencers. It uses vendor’s sales, marketing and product content to create content for a variety of channels, including news articles, blogs, websites, emails, social media posts, ads and scripts.

Marketing Automation Platform 107

Marketing Automation Platform User-Generated eCommerce Analytics 107

Rock Content

JULY 10, 2023

Mimic the Content Categories You Cover on Your Blog Test the content categories you cover on your blog. Repurpose the Pillar Content Pieces you Showcase on Your Blog There are several content assets you’re already using as pillar pieces on your blog. Let’s take a look at Campus.edu’s blog page, for example.

Affiliate Marketing 71

Affiliate Marketing User-Generated Digital Marketing SEO 71

Calvyn Lee Blog

JANUARY 10, 2024

Build Logical Site Architecture: Organize your content in a logical hierarchy, with core topics as main categories and sub-topics as subcategories. Ensure a balanced distribution of content across various topics. Use clear navigation menus and include internal links to connect related content.

Digital Marketing 130

Digital Marketing Transform Marketing Marketers 130

AWeber

JUNE 29, 2023

Have you ever written content for your blog and thought “ this is the best content I’ve ever written? ” We had a blog post “ Here's How Email Color Can Impact Subscriber Behavior ” that fell into this category - amazing content, no traffic. Here were sessions from Google Analytics for the past couple of years for this blog post.

SEO 91

SEO Email Marketing Analytics Promotion 91

Backlinko

JANUARY 8, 2024

Using our expertise in affiliate marketing and gaming trends, we’ll take you through the top 17 gaming affiliate programs. While blogging , you’re already pointing gamers to the best video games out there, so you might as well get a GameFly affiliate link to earn some profit.

Affiliate Marketing 52

Affiliate Marketing Promotion Product Price 52

Hubspot Marketing

FEBRUARY 5, 2024

To top it all off, the campaign brought in record web traffic and new customers across Europe, according to a LinkedIn post by Curve. This shines a lot in Ope’s emails and the company’s informational blog. Even celebrity British influencers love the campaign. My Takeaway: Make your marketing less boring. The result?

Marketing 93

Marketing Marketers User-Generated Influencer Marketing 93

Orbit Media Studios

MARCH 29, 2023

Let’s write blog posts about our services.” Let’s connect with that influencer.” Waitaminute… That influencer has a great audience. Often this is an influencer that they already know and trust. B2B Service Example: Cybersecurity Company As a B2B service provider in a high-consideration category, trust is important.

Marketing Strategy 96

Marketing Strategy Content Marketing PR Non-Profit 96

Search Engine Land

NOVEMBER 1, 2023

As seen in the example below for [running shoes near me], the map pack consists of top-ranking local listings for a user’s search location, displayed prominently above the first traditional organic result. Google allows users to suggest changes to profile categories like operating status, hours and business details.

Management 120

Management SEO User-Generated Customer loyalty 120

Neil Patel

NOVEMBER 26, 2020

Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. What’s more, the majority (almost 80%) of purchases made in-store are influenced by digital. You can also partner with influencers on social media channels. Aspirational jet-setting influencers are a dime a dozen.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Orbit Media Studios

MARCH 14, 2023

Which blog posts are getting the most traffic from social media? Here’s how to see the top-line traffic from social media relative to your other traffic sources using some of the most useful metrics in Analytics. How much traffic is social media bringing to your site? How does social media traffic compare to other traffic sources?

Analytics 128

Analytics Social Media Marketing Shoppers Energy 128

Orbit Media Studios

FEBRUARY 28, 2023

You’re asking yourself the same question that thousands of bloggers are asking themselves, right now, in this very moment: What to blog about? What should I blog about next? Blog topics are everywhere. To show how easy it is to find blog topics for any business, let’s use a random word generator to find a theme.

Thought Leadership 137

Thought Leadership SEO User-Generated Promotion 137

AWeber

FEBRUARY 29, 2024

When you think of a website, you probably imagine a homepage with a menu linking to various categories and sub-pages. A one-page website is exactly what it sounds like: a site containing a single HTML page, with no links to additional pages (like a blog, contact page, or About Us page). Which approach is right for you?

User-Generated 68

User-Generated Promotion Shoppers SEO 68

Hubspot Marketing

APRIL 14, 2023

25 ChatGPT Prompts for Marketing "List [number] ideas for blog posts about [topic]." Create 3 call-to-action button ideas based on the contents of this blog post URL." How can influencer marketing generate leads?" 25 ChatGPT Prompts for Business "What are the top trends in [your industry] for 2023?" Then insert the URL.

Marketing 141

Marketing Marketers Analytics Influencer Marketing 141

Hubspot Marketing

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source. Image Source.

Fashion 129

Fashion Food Thought Leadership eBook 129

Digital Marketer

JULY 20, 2023

Many SME owners are willing to grit their teeth and pay top dollar for great marketing. Partner with Influencers & Brand Ambassadors In terms of marketing efficiency, influencer marketing has a massive advantage over branded posts. Influencers have incredible reach and committed followers who trust their recommendations.

User-Generated 82

User-Generated Marketing Marketers SEO 82

Neil Patel

NOVEMBER 23, 2020

With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. Once you know your audience, you’ll see how you should talk to them, what issues they care about, what influencers they follow, and where they are on social media. That’s the key.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Rock Content

FEBRUARY 12, 2024

Important options to leverage include long-form blog posts, videos, infographics, research assets, and social media content. Fueling Success: How to Optimize Your Content for Maximum Impact Great content distribution always begins with top-tier content that’s been fully optimized to make it distribution-friendly.

Key Performance Indicator 80

Key Performance Indicator eBook Market Research Shoppers 80

Hootsuite

AUGUST 10, 2022

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If If you do fall into that first category, welcome to 2022! Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. Also in the animal category is Dr. Lauren Thielen.

Marketing 106

Marketing Marketers Influencer Marketing Social Media Marketing 106

Hubspot Marketing

JANUARY 4, 2024

If you closely analyze what happens at every stage of your funnel, you'll be able to understand how to influence prospects to move them to the next stage. The first stage should be built around educating leads and building an expert image in your category. Blend engaging blog content with email follow-ups.

eBook 104

eBook Customer Journey User-Generated Marketing 104

Many Chat

APRIL 6, 2022

Here are the top pieces you might have missed. As expert Mario Moreno brought to our attention in his breakout session, Influencer marketing is a real thriving industry. Because of online shopping and brands increasing their social media presence the market for influencers are on the rise. Engaging customers on direct channels.

Influencer Marketing 98

Influencer Marketing Branding Product Customer 98

Hubspot Marketing

APRIL 25, 2019

Because of Pinterest's power to influence purchases, it makes sense to develop and maintain a strong Pinterest presence. Understand the Pinner's journey and how it's influencing future purchases -- and not necessarily today's.". This could be through a user's home feed, category feed, or search. Link clicks. Audience affinities.

Analytics 129

Analytics Thought Leadership Advertising Advertisers 129