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How to Build a Successful Online Community: A Step-by-Step Guide

Hubspot Marketing

I found that there are three categories to consider: Those who will be managing the community: For external-facing communities, this group of stakeholders may include the community manager, marketing department, and/or customer support. Features: Consider what each platform offers and the features you need to use.

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Trustpilot vs Google Reviews: What’s Best for Your Business?

SocialPilot

Google Reviews (GBP): Google Business Profile is completely free and features a native review system built into Google’s ecosystem, including Search, Maps, and Business Profiles. But yes, you can search reviews by specific keywords (as discussed in our blog) to embed on your site or repurpose them for other marketing uses.

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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

So you can start small and scale up as you're ready for more features. And since this is the Buffer blog, you’ll forgive us for being a little biased, right? 😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. Pricing: $625 setup fee.

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How we save time and drive results with Optimizely Opal

Welcome Software

While many competitors have treated AI as either a peripheral feature or a standalone platform, Optimizely Opal has been architected as a native capability interwoven throughout our existing product suite. Power users of Optimizely Opal spread use across a variety of features instead of focusing heavily on limited use cases.

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Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones

Animalz blog

Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. She grew a four-person blog team into nearly thirty people and now attracts more than 4.5 million monthly visitors.

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Yext Pricing: Is It Worth the Cost?

SocialPilot

In this blog, well break down Yexts pricing structure and plans, from its free trial to its enterprise offerings. Well also explore whether the tools features align with its cost, especially for small businesses that may find it on the pricier side. So, where does Yext stand in this equation?

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Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach

Animalz blog

Every asset needs an external voice, a customer, partner, or influencer, who will help share it at launch. Aditya explains how he scales this model, from paying interview stipends and personally reaching out to prospects, to cutting 90% of blog content and rebuilding authority around focused topic clusters.

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