This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. How to Use AI in B2B Marketing 1.
Discover niche markets for your products. Track media coverage across social media, news, blogs, and podcasts. Some social listening tools extend this to include news sites, blogs, and forums. Google Alerts Answer Socrates Exploding Topics Finding trending topics Free plan available. Spot trends before they go mainstream.
By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.
For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Other marketers will stay focused on quality. Don’t despair.
That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. You can also track your rankings across devices and locations to see how your website performs in different markets. Like blogcategories or specific groups of products. Guru: $249.95
By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. The result is a long term study that tracks blogging trends and statistics. It shows the changes over time in article length, publishing frequency and marketing challenges. How long have you been blogging?”
By Andy Crestodina Many of us predicted that this would be the top marketing question of 2025. Note: Marketers haven’t yet settled on a term for this new practice. An executive summary that explains how your business fits in the market. Ignore blog posts and minor subpages unless requested otherwise. It’s time to adapt.
Still, HubSpot blog research found that 37% of social media marketers reported seeing 25-50% of viewers click through within the first 30 days of publishing a shoppable post on Instagram. See more in “ The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers.” for shipments of $8.00 or less.
The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. Examples include an editorial write-up on a news website, a blog post created by an influencer, and social media shares and mentions from your customers. The global market was worth an impressive $252.95
Seed keywords Books, cars, digital marketing 2. For example, imagine you sold bullet journals and wanted to use content marketing to drive more traffic to your online store. Choose the “ Informational ” filter under the “ Intent ” category and click “ Apply.” Keyword Type Examples 1. Like: Best bullet journal (4.3K
I wanted to find out how exactly B2B ecommerce strategies differ from B2C ones, the different types of B2B ecommerce channels, and how to successfully market a B2B business, so I talked to the people who know it best. Businesses can sell wholesale from their own ecommerce site or use a B2B marketplace like Alibaba or Amazon Business.
What works for Amazon won't work for your B2B SaaS tool. Strategy 6: Customer experience optimization across all touchpoints Customer retention is about optimizing the complete customer experience across marketing, sales, product, and support touchpoints to create cohesive value delivery.
A marketing team used an AI platform to cut approval time in half, keeping their feed active despite packed schedules. AI tools streamline the chaos. They centralize planning, letting teams share ideas, review drafts, and track tasks in one spot. Some even suggest edits to align posts with brand voice.
When I was still deciding on a MacBook version and confirming that I wanted Apple over Windows, I looked for content like blog posts, comparison articles, and product reviews. Successful SEO optimization for information searches means leaning into content marketing. Amazon MacBook deals today. Where to buy a MacBook Pro.
In this blog, we’ll explore the different types of social proof, why it’s essential for websites, and the best ways to leverage it effectively. Amazon goes all out in presenting product reviews and ratings to buyers, as shown below. Studies show urgency-driven marketing can boost sales by 332%. Let’s dive in.
Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.
The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.
Brands that dominate the share of voice in their market don’t just steer conversations. Share of voice (SOV) is a metric that measures the visibility or presence of a brand , product, or service as compared to its competitors (other relevant brands or products/services in the market). These can be blogs, newspapers, or podcasts.
If your brand isn’t showing up in places like blogs , podcasts , social media , YouTube videos , reviews , and news articles , AI may not even know you exist. Struggling to know how to use AI with your marketing? These AI systems aren’t just looking for keyword relevance or backlinks.
Marketing is one of those things. In the next few minutes, youll learn how to use AI to examine your own marketing with an unflinching eye. If the report shows your competitions marketing performance, do some AI competitive analysis. Content marketing (number of posts, case studies, formats, categories and topics) 3.
In this blog, we’ll explore the different types of social proof, why it’s essential for websites, and the best ways to leverage it effectively. Amazon goes all out in presenting product reviews and ratings to buyers, as shown below. Studies show urgency-driven marketing can boost sales by 332%. Let’s dive in.
No ecommerce stores in the result, including big names like Amazon. Takeaway Brand matters, and SEO is no longer a standalone marketing channel. As SEOs, we need to work with other marketing functions to find opportunities to build a strong brand in SERPs. Get the newsletter search marketers rely on. Processing.
Its time to ask these questions and review our marketing platforms from this perspective. Today, using our best research and input from AI marketing experts, well share a checklist for website AI-readiness. It has to if AI hopes to take market share from Google. Of course, marketers have adapted to generative AI.
A common click-bait technique is to write a blog post with “The death of …” in the title. There are a few reasons critics claim brand marketing is in decline (or dead!). This doesn’t mean brand marketing is dead. It’s not just a sensationally ridiculous idea, it’s a dangerous one.
You type a few keywords into Amazon. Amazon for discovery. They bounce from TikTok to YouTube, Reddit to Amazon, back to Google, then maybe ChatGPT for one last check. That includes Google — but also YouTube, TikTok, Reddit, Amazon, LinkedIn, and even AI tools like ChatGPT. Pro tip: Already have marketing personas?
While Klaviyo offers decent tools for e-commerce-specific email marketing, online reviews frequently mention struggles with deliverability and support issues. Let’s dive into the best Brevo alternatives on the market today. (TL;DR) Klaviyo is undoubtedly a powerful email marketing platform, especially for ecommerce businesses.
Here we share two things to help you do better content marketing. You are a content marketing strategist. Now on to the web marketing best practices. This is called zero-waste marketing because it creates value even before the piece is published. Your task is to evaluate the quality of the article linked to below.
Ready to discover which email marketing solution might be a better fit for your needs? 5 (1000+ reviews) Mailchimp All-in-one marketing Comprehensive marketing stack with strong AI features Free (paid from $13/month) 4.4/5 5 (13,000+ reviews) Constant Contact Event marketing Built-in event hosting and ticket sales $12/month 4.1/5
Too short for a blog post, too fun to ignore, here are some random thoughts from the world of marketing and beyond. But what if imitation, when done in another culture or market, becomes a form of strategic adaptation? Tao of Twitter was the best-selling book in its category. What about marketing? HR is IT now.
It builds on everything you already know about SEO, content marketing, and PR. Sleep Advisor awards a 1-to-5-star rating based on hands-on testing across categories like pressure relief, motion isolation, cooling, and responsiveness. This includes: Medium: Repurpose your long-form blog content here. The difference?
The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.
As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. That’s why we’ve tapped into the expertise of our Elite Marketing Program coaches. What’s the Most Important Trend You Believe Will Define Digital Marketing in 2025, and How Can Businesses Start Preparing Now?
You may find that the pages impacted by this 10-year trend are really the blog posts which rank for the information intent phrases. The big players, Google and Microsoft, have less than 50% market share combined. A new market with new entrants appears and established companies rush to catch up. They just wanted a quick answer.
There are 2 key categories of side hustles. If you have a passion for writing and a particular niche that you’re knowledgeable about, blogging can be a great way to earn money on the side. There are a number of ways to monetize a blog, including through advertising, sponsored content, and selling products or services.
Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. Amazon FBA (Fulfillment By Amazon). billion by the end of 2022. Why it matters. 2 Teachable.
Your affiliate keyword marketing success depends on many things. That’s why in this guide, you’ll learn about the importance of keyword research in affiliate marketing, different types of keywords, and how to target them in your content. What is affiliate marketing? These questions can improve your affiliate blog.
Are you a seller on Amazon? If so, you need to understand the importance of your Amazon sales rank and how it can help (or harm) your business. What is Amazon Sales Rank? While Jenga scored position three in the overall category of Toys & Games, it earned the number one rank in Stacking Games. What does that mean?
Out of all the ways you can make money creating content, affiliate marketing is one of the best ways to do it. You don’t have to build, market, or sell a product or service. Amazon Associates. Rakuten Marketing Affiliates. Amazon Associates. Rakuten Marketing Affiliates. Best Affiliate Programs. WIth over 1.1
Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source. Image Source.
Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Plan your go-to-market strategy.
You’ve poured a ton of time into creating a blog. So, you dive into affiliate marketing, which has a lot of earning potential. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. What is Advanced Affiliate Marketing?
Search Engine Optimization (SEO) is an ever-present concern for website owners and marketers. The most common examples of this are the pages of a website or categories on a blog. For example, multiple e-commerce product pages can be linked to a category page. Organize Your Content into Categories.
It’s hard to believe, but it’s been nine years since I wrote a well-known blog post called Content Shock. For many businesses, competing would become increasingly expensive, and content marketing would not be a sustainable strategy. Amazon is overwhelmed with new ChatGPT book submissions. But look where we are today!
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content