Orbit Media Studios

NOVEMBER 29, 2023

So even if you don’t use LinkedIn, this article will give you some new ideas on how to use AI for social media marketing and marketing in general. Let AI analyze your LinkedIn post performance Next we’ll go beyond LinkedIn profile optimization and have LinkedIn analyze our social media marketing data.

User-Generated 92

User-Generated Social Media Marketing CMO Analytics 92

Econsultancy

DECEMBER 6, 2021

In a May 2021 blog post , SVP Products at Pinterest, Naveen Gavini revealed that the social app now sees more than 5 billion searches on its platform every month, spurred on by an increase in activity throughout the pandemic. Social Quarterly: Q4 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Build Logical Site Architecture: Organize your content in a logical hierarchy, with core topics as main categories and sub-topics as subcategories.

Digital Marketing 130

Digital Marketing Transform Marketing Marketers 130

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 131

Social Media Marketing Marketing Marketers Influencer Marketing 131

Orbit Media Studios

MARCH 14, 2023

Social media management is hard work. Usually the list of social media marketing goals includes “brand awareness” and “drive website traffic.” What social media channel is bringing visitors to the site? How much traffic is social media bringing to your site? Connect and share.

Analytics 128

Analytics Social Media Marketing Shoppers Energy 128

Calvyn Lee Blog

JANUARY 24, 2023

TOFU : Helpful ad content includes blog posts, educational videos, and user reviews. If you simply want to educate TOFU buyers about your product, your ad may lead them to a blog post or landing page. If you’re in a crowded software category with some big players, have fun with it.

Whitepaper 130

Whitepaper Education CRM User-Generated 130

Hubspot Marketing

SEPTEMBER 22, 2023

In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. Publish Guest Blog Posts 4. Leverage Social Media 5. Comment On Blogs 6. Publish Guest Blog Posts Guess what?

Inbound Marketing 120

Inbound Marketing B2C Fashion SEO 120

Hubspot Marketing

FEBRUARY 5, 2024

Cowrywise has built a thriving online community around its brand using a combination of email and social media marketing. This shines a lot in Ope’s emails and the company’s informational blog. Besides their blog, Stripe regularly publishes in-depth guides that address common issues developers and founders face.

Marketing 93

Marketing Marketers User-Generated Influencer Marketing 93

Hubspot Marketing

MAY 16, 2023

To help you make informed decisions about which platforms to use, this post will guide you through some of the core types of social media, examples of platforms within each category, and the pros and cons that each type might present. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Vertical Response

SEPTEMBER 25, 2023

As an email marketer or small business owner, the use of SEO can help your brand reach a wider audience. In this blog post, we will discuss what SEO is, how it works, and why it matters for your business. SEO can be broken down into two main categories: on-page optimization and off-page optimization. What is SEO? With over 3.5

SEO 102

SEO User-Generated Email Marketing Social Media Marketing 102

Hootsuite

SEPTEMBER 23, 2022

Writing for social media is different from writing for blogs and websites — it requires expert knowledge of social platforms and their audiences, trends, and inside jokes. . Social media writing is a crucial element of any brand’s social presence. 7 social media writing tips for 2022.

Social Media Marketing 145

Social Media Marketing Thought Leadership Entertainment Education 145

Hubspot Marketing

NOVEMBER 1, 2022

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. In this article, we’ll cover the top TikTok trends at a brand marketing level, how to find trends on the platform, and tips for joining them. On no other social media platform does sound play such a pivotal role. Top TikTok Trends.

B2C 118

B2C Gen Z Marketing Marketers 118

Neil Patel

JANUARY 3, 2023

The most common examples of this are the pages of a website or categories on a blog. For example, multiple e-commerce product pages can be linked to a category page. Now let’s say you’re a marketing blogger with various overlapping categories, such as marketing strategy, brand strategy, and marketing campaigns.

SEO 85

SEO Shoppers Customer Journey Product 85

Jeff Bullas

FEBRUARY 27, 2023

Top tip to optimize your bio To take your Instagram bio to the next level, though, use a link in bio tool to include multiple links to your blog, ecommerce page, and other social media sites. The next kind of hashtag is product category hashtags. You can use some of these brand keyword hashtags on any of your posts.

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

OnPassive Marketing

JUNE 4, 2022

It’s best to keep the blog on your website up to date. Another approach to using SEO to find new consumers and reach your target demographic is through social media. You can also utilize secondary app categories to provide users with other options for finding your app. Social media marketing.

Marketing Strategy 70

Marketing Strategy Whitepaper Social Media Marketing Influencer Marketing 70

Digital Marketer

FEBRUARY 13, 2023

That’s why smart brands include Pinterest in their social media marketing campaigns. Now that you understand what Pinterest is and why it’s important for your business, let’s understand what goes into creating an effective Pinterest marketing strategy. Try to have your brand name in the first line.

Social Media Marketing 81

Social Media Marketing User-Generated Marketing Marketers 81

Buffer Marketing

MARCH 23, 2023

However, if you prefer to have a broader focus and build a platform based on your personality and not any one category, then not niching down may be better for you. The TikTok creator shares, “You don’t have to eliminate niches or categories – but you shouldn’t hide behind them.

Fashion 122

Fashion Food Branding Social Media Marketing 122

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible.

Digital Trends 52

Digital Trends Social Media Marketing Advertising Advertisers 52

SocialPilot

JANUARY 26, 2024

AI Prompts for Social Media Marketing While creating AI prompts for social media marketing , it’s crucial to keep them specific and clearly define your objectives, whether it’s generating engaging posts, ad copy, or hashtag ideas. Did you know there are countless ways to use AI in social media ?

Transform 78

Transform User-Generated Marketing Marketers 78

Martech

NOVEMBER 11, 2022

Content marketing is among the most important and effective B2C digital marketing strategies today. Defined as marketing focused on creating and distributing online content (i.e., blog posts, articles, videos, etc.), Then you’ve seen social media marketing.

B2C 112

B2C eCommerce Retail Shoppers 112

Orbit Media Studios

MARCH 10, 2024

You just got some media coverage. There you are in the press or on someone’s blog. Usually, the spike in website traffic from media coverage lasts only for a few hours. Here’s how I thanked Ruth Stevens for including me in a post she wrote for the MarTech blog. Be as comprehensive as possible with the categories.

PR 104

PR SEO CMO Energy 104

Adobe Experience Cloud Blog

MAY 17, 2019

In this blog, I’ll describe seven simple actions that each takes no more than 15 minutes to complete to keep your social posts engaging throughout the year. Follow them, and soon you’ll build a full-blown social media content calendar to drive traffic and growth. Luckily, you can automate much of this process.

Social Media Marketing 134

Social Media Marketing Thought Leadership Promotion Communications 134

Buffer Marketing

OCTOBER 16, 2023

If you define content pillars and create according to them, you can better control how you appear in search engines by creating to match certain categories and keywords relevant to your content.  Out → In: Start with broader terms that pique your interest, and drill down to find a niche within that broader category.

Entertainment 117

Entertainment Branding Education Analytics 117

Hootsuite

FEBRUARY 5, 2024

For more details on all the Instagram metrics, you should track depending on your goals for the platform – as well as how to track and calculate them – check out our full blog post specifically on Instagram metrics.` To dive deeper into any of these metrics, tap the right arrow next to the relevant category.

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

Inbound Marketing 144

Inbound Marketing eBook Social Media Marketing Copywriting 144

Orbit Media Studios

FEBRUARY 14, 2024

So it’s up to us, dear marketers, to run this report ourselves. Probably, there are ways to get this data in Google Ads, but we teach GA4 and web design on this blog, so we’ll use Google Analytics. This shows the importance of landing page tracking at the device category level. There are several ways to do it. That’s huge.

Analytics 75

Analytics User-Generated eCommerce Advertising 75

Hootsuite

NOVEMBER 10, 2021

Now, pick the category that best describes your brand and tap Next. TikTok influencers or creators may fall into the category of “competition” here on the app, too, so don’t rule them out as sources of inspiration or information, either. Women in that age category make up nearly a quarter (24.7%) of TikTok’s advertising audience.

Gen Z 143

Gen Z Analytics Energy Advertising 143

Hootsuite

AUGUST 10, 2022

If you do fall into that first category, welcome to 2022! Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy.

Marketing 106

Marketing Marketers Influencer Marketing Social Media Marketing 106

Adobe Experience Cloud Blog

AUGUST 14, 2017

Unlike the company’s venture into related video content, which launched in 2015, Watch seems to initially compete directly with YouTube, with the potential to creep into Netflix’s original series market share. This blog will explain the details of Facebook Watch and explore the potential impact it may have for marketers and advertisers.

Thought Leadership 134

Thought Leadership Social Media Marketing Entertainment Marketing 134

Hubspot Marketing

JULY 10, 2019

HubSpot Tip : You can’t send marketing emails without any recipients — these people make up your lists. Begin with opt-in forms on your website homepage, About page, and blog. B2B Digital Marketing. B2B Content Marketing. Before you start creating content, though, I recommend creating a business blog.

B2C 140

B2C Social Media Marketing Marketing Marketers 140

Marketing Insider Group

NOVEMBER 23, 2023

Never before has marketing been as rewarding, or as impactful, as it is today. From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Once a week?

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Hubspot Marketing

NOVEMBER 3, 2023

You can also examine subsets of your website (like your blog vs. your product pages). Blog Posts by Conversion Marketing Report Blogs have become a marketer's best friend. There’s a direct correlation between how often a company blogs and how many leads it generates (not just the amount of traffic it drives).

Marketing 111

Marketing Marketers Analytics Energy 111

Hootsuite

NOVEMBER 24, 2021

Make sure to add a category to your video that relates to the content. Categorizing doesn’t hugely impact how YouTube ranks your video, but it does help generate views from users exploring categories. Niche categories tend to acquire more views because you’re not competing with a popular category like personal blogs or travel.

Analytics 137

Analytics User-Generated Place Management 137

SocialPilot

FEBRUARY 21, 2024

We will share everything you need to know about Instagram influencers and how you can connect with them and get your Instagram marketing campaign live. What is Instagram Influencer Marketing? The world’s top brands are parting with huge amounts of money to pay celebrity influencers to market their brands. PS: A quick question.

Influencer Marketing 93

Influencer Marketing Fashion Marketing Marketers 93

Buffer Marketing

APRIL 22, 2024

If your solopreneur venture falls within one of these categories, consider Twitter a worthy text-first social platform. For example, if you create a blog post, flip the same content into a 10-tweet thread covering the biggest takeaways from the article.

Thought Leadership 92

Thought Leadership Real Estate User-Generated Food 92

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Hubspot Marketing

JULY 4, 2022

According to 2021 HubSpot Blog research on social media trends , 77% of social media marketers say social media marketing was somewhat to very effective for their company in 2021. From your username to your business category to your bio description. Not live streaming.

Social Media Marketing 96

Social Media Marketing Promotion Place Analytics 96