Marketing Insider Group

SEPTEMBER 3, 2024

Address all critical areas, like keyword research, ad copy creation, and performance analysis, to create a holistic approach for your marketing campaigns. On-Page SEO Keyword Research and Optimization: Figure out keywords your target audience searches for online. Focus on quality and readability to engage your audience.

Digital Marketing

Hubspot Marketing

APRIL 30, 2025

I know the impact of ignoring buyers journey keywords all too well. I had no idea how to generate a keyword strategy for buyers. Using buyer journey keywords, I can better quantify the value of my work. Keywords for this buyer journey will be problem-based and question-driven, such as how to, why does, or what is.

SEO

Hubspot Marketing

JULY 10, 2024

Though keyword stuffing — or shoving all the keywords into your site regardless of the effect on user experience — isn’t the way to optimize your website efficiently, high-ranking keywords can still increase your website's visibility when done right. How can you choose the right tool for your company?

Price

Hubspot Marketing

JULY 16, 2024

In this post, I put together different ways you can use ChatGPT to improve your search rankings – whether it’s through keyword improvements, proper linking, or other tactics. Classify keywords by intent. So, how can you make sure you apply each keyword to the right landing page or blog post? Let’s dive in.

SEO

Marketing Insider Group

AUGUST 27, 2024

Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. This process includes designing a memorable logo, choosing brand colors that reflect your company’s personality, and selecting fonts that enhance readability and aesthetics.

Manufacturing

Hubspot Marketing

JANUARY 16, 2025

While you can use generic tools such as ChatGPT (and I'll share a prompt in a minute), a huge benefit of the content scoring process is choosing specialized tools that deepen your understanding of your content. Step 1: Choose which content you'll score. Start this process by choosing which content you're going to be scoring.

Analytics

Sprout Social

SEPTEMBER 26, 2024

Choose the right Facebook monitoring tool Whether you use Facebook’s native monitoring features or a third-party tool like Sprout Social, a Facebook monitoring platform will help streamline your efforts and boost efficiency. Consider choosing a platform with robust collaboration and approval features.

Analytics

Marketing Insider Group

OCTOBER 21, 2024

This goes beyond just re-evaluating all those evergreen blogs you’ve been leveraging. You need to consider all of the content that visitors see, right down to your headers and subheads. You might decide to keyword optimize an article or page that was once a high performer but has now lost its luster. Are they still “on brand”?

Marketing Strategy

Hubspot Marketing

JANUARY 22, 2025

The success you get from organic outlets just hits differently, and everyone can taste it with the right approach. Blog articles and website pages take time to get crawled and indexed by search engines. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review.

Gen Z

Backlinko

DECEMBER 6, 2024

Swim University Sales Funnel Experiment As a ToFu strategy, Matt attracts prospects with blog posts and YouTube videos about pool maintenance. That includes blogs about solving common pool problems and case studies with deeper data. Their blog, which now gets 1.9M Lets take a look at our example. The ToFu strategy works well.

Customer Journey

Backlinko

NOVEMBER 1, 2024

Your prospects are searching for roofers on Google right now. They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. In addition to keyword rankings, the company received more leads and calls from potential clients. But not you.

SEO

Backlinko

NOVEMBER 18, 2024

Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. But after publishing hundreds of articles, we’ve found these elements work best: Primary keyword: The main term or phrase your content must focus on.

Whitepaper

SocialPilot

JANUARY 16, 2025

Thats nearly one in four people choosing Instagram, YouTube, TikTok, Quora, Reddit, or Pinterest over a traditional search engine. Traditional SEO Using traditional SEO practices, you can optimize your website and rank it on Google, Bing, or other search engines through backlinks, technical optimization, and keywords.

SEO

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem. That’s right — yours!

Customer

Backlinko

OCTOBER 16, 2024

Why Choose a Career in SEO? Well, there are currently over 150,000 SEO jobs live on LinkedIn worldwide right now: And over 5 million LinkedIn members have “SEO” in their job title: This means there’s plenty of demand for SEO experts right now. Using both will give you the best chance of finding the right job for you.

SEO

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Expert Insights When I first started as a baby marketer, I was in charge of content across my employer's blog and social media. Choose your core topics. Interest piqued?

SEO

Backlinko

JANUARY 6, 2025

Understand what they want, and hit them with the right with the right message in the right place at the right time.” Choose your storytelling lane. Broad keywords. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad. Customer stories?

eCommerce

Backlinko

DECEMBER 5, 2024

Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. And it attracts nearly 33K organic traffic solely by ranking for keywords with local packs in search results. They rank for 43 paid keywords, spending around $6.9K Now, you have a list of relevant keywords.

Search Marketers

Hubspot Marketing

JULY 29, 2024

By the end of this blog post, you'll know which one is my favorite and if I would recommend using an AI logo generator for your organization or business. After entering my business name, industry, and slogan, I simply choose the style I want for my logo. I can choose between: Elegant Organic Bold Minimal I chose Organic for my style.

User-Generated

Martech

JANUARY 13, 2025

At Kinsta , ranked as G2s top WordPress hosting provider , we and more than 120,000 of our customers have learned that the right techniques can deliver sharp visuals while keeping your site speedy. When done right, they improve site speed, enhance the user experience, and influence search engine ranking.

User-Generated

Hootsuite

JULY 26, 2024

Fortunately, once you implement the right competitor research tools, you can learn something from every post — and make informed changes to your strategy that will eventually help you outpace the competition. Start free 30-day trial Free social media competitive analysis template Wanna dive right into competitive analysis? Clear data.

Analytics

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. We’ve since evolved into what is now the EN Blog Strategy team.) How We Audited Our Oldest Content 1.

SEO

Backlinko

SEPTEMBER 6, 2024

Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. But it requires a paid API key from DataForSEO to generate search volumes for keywords. for every 1,000 keywords processed. But Keyword Surfer ’s Chrome extension solves this problem.

SEO

Marketing Insider Group

MARCH 3, 2025

A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Businesses that use blog content effectively create a steady flow of engaged prospects. Quick Takeaways: Blog posts educate, build trust, and lead readers toward action.

Content Marketing

Buffer Marketing

JANUARY 16, 2025

In this article, I’ll share a list of six social listening tools (with alternatives) to help you choose the best software for your needs. Track media coverage across social media, news, blogs, and podcasts. Some social listening tools extend this to include news sites, blogs, and forums.

Price

Orbit Media Studios

JANUARY 8, 2025

In a split second, they answer the question Am I in the right place? Use testimonials with keywords in them. A keyword-focused testimonial helps both traffic and conversions. Nancy Harhut, Author of Using Behavioral Science in Marketing “Choose a testimonial that expresses some doubt. The first part is easy.

Copywriting

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. Keyword Research The first step of any plumber SEO campaign is keyword research. And conducting research into your competitors keyword strategies.

SEO

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. Focuses on content and page optimizations that help a site rank for certain keywords. Off-page SEO.

SEO

Backlinko

JULY 30, 2024

In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4. Primary keywords Healthy recipes 9.

User-Generated

SocialPilot

OCTOBER 14, 2024

Google Reviews appear right alongside your business listing on Google, persuading potential customers even before they visit your website. In this blog, we will share best practices for managing Google Reviews, a crucial aspect of your online business reputation. So, managing your reviews isn’t just a good idea; it’s a must.

Management

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. For example, closely tracking improvements/declines in keyword rankings gives a good indicator of whether you're on the right path, need to rewrite the content, or take another path like building backlinks.

eCommerce

SmartBrief - Marketing

SEPTEMBER 23, 2024

million blog posts are published each day, it’s hard to deny that people look at the cover (headline) before deciding whether they want to read a post. I’ll explain how a headline analyzer works and outline several elements that you should consider when creating your next blog title. It doesn’t make a lot of sense, right?

Fashion

Martech

APRIL 1, 2025

Effective SEO involves: Conducting keyword research to align with audience search behaviors. To strike the right balance: Frame SME contributions around what the audience truly cares about: how your solution solves their problem. Make collaboration easier with the right tools Collaboration is key to a successful website build.

Transform

Backlinko

MAY 14, 2025

Plus, a spreadsheet to project SEO traffic in minutes, right now. Jump right in with our forecasting template. Follow along step by step as we break down each method, or just punch in your GSC data and start forecasting right away. You can make an SEO forecast based on keyword data manually or with an SEO keyword tool.

SEO

Backlinko

JANUARY 23, 2025

And that’s just one keyword. In this guide, youll learn how to conduct keyword research for high-intent terms, create lead-generating content, and dominate the local SERPs. Sounds ideal, right? This means the chances of ranking on the SERP for that keyword are slim. But theres a way around thislong-tail keywords.

Real Estate

Marketing Insider Group

AUGUST 13, 2024

Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. Travel marketing material comes in many forms, including: Blog Posts Blog posts are a cornerstone of travel content marketing.

Content Marketing