Orbit Media Studios

JANUARY 8, 2025

Some are social proof and trigger the conformity bias (Others like them? When they say it its social proof. Nancy Harhut, Author of Using Behavioral Science in Marketing “Choose a testimonial that expresses some doubt. From networking to collaboration to partnership to friendship to endorsement. So keep networking.

Copywriting

SocialPilot

AUGUST 13, 2024

Do you find yourself struggling for hours to manage multiple social media platforms? What if there was a way to streamline this approach, save time, and maintain a consistent social media presence? What if there was a way to post on all social media at once? Is It Right to Post to All Social Media at Once?

Social Media Marketing

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

Social Media Marketing

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. customizable template and start mapping out opportunities for your next win on social. Clear data.

Analytics

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Thats opposed to other content types like social media or email. Thats where my expertise and the expertise of my professional network primarily SEOs offer the most value to you. I know, what a sweet summer child I was!)

eCommerce

Buffer Marketing

AUGUST 7, 2024

Start by searching on social media Social media platforms are a goldmine for finding potential influencers and creators. Here are some tips for using social media: Check relevant hashtags : Search for hashtags related to your industry or campaign theme. Websites : Regularly visit websites and blogs that focus on your industry.

Influencer Marketing

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. What are social media analytics? Social media analytics tools are usually used to complement social media management tools.

Analytics

Backlinko

OCTOBER 16, 2024

Why Choose a Career in SEO? In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). The two best ways to find SEO roles are through job boards and your network. Build Your Network SEO is no different from any other industry. Is SEO worth learning in 2024? Absolutely.

SEO

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Set Up Your Website If you haven’t already set up your site, it’s time to choose a platform. Choose one that matches your technical skill level and business needs. Okay, ready? Let’s start with step one. If not, look for a plugin.

SEO

Hubspot Marketing

JUNE 30, 2025

Responsibilities Work directly with project managers, designers, social media, and content teams to design and implement key marketing campaigns. Social Media/Community Manager Job Description Social media has become an integral part of business. Run regular social promotions and campaigns and track their success (e.g.,

Management

Hubspot Marketing

MAY 8, 2025

I can't imagine any company today experiencing substantial growth without proper social media advertising. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium. Table of Contents How effective is social media advertising? The cherry on top?

Advertisers

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Selecting the right social media platforms depends on understanding your target audience, aligning with marketing goals, and conducting competitive analysis to identify effective channels for maximizing reach and engagement.

Gen Z

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in.

Price

Businesses Grow

AUGUST 26, 2024

Too short for an entire blog post, too fun to pass up, here are a few observations from the marketing world. I don’t use this for commercial purposes like advertising because there is a legal gray area with copyright, but I use it for slide decks and personal blog posts. I use it primarily for editing. This is all me.

Retail

Buffer Marketing

JULY 11, 2024

While LinkedIn is a little more forgiving than other social media platforms , I’ve been consistently publishing two or three posts per week for most of that time, bar a week or two off here and there while on vacation. Choose your posting time wisely: LinkedIn posts shared at certain times tend to get more engagement than others.

Branding

Hubspot Marketing

JULY 12, 2024

Taking time to understand the target audience will help you: Choose the most effective channels for community building. What social media platforms do they use? Qetsiyah Jacobson is a Social Media Community Manager at HeyOrca , and she agrees with Martin: You have to put in the effort to really know your community.

Management

Buffer Marketing

AUGUST 6, 2024

This might entail appearing on podcasts or TV interviews, serving as an expert source for an article, speaking at events, or even creating content of your own via social media, a newsletter, or a blog.  Publish LinkedIn posts or blogs around the areas of expertise you’re looking to highlight.   Love writing?

Thought Leadership

Martech

DECEMBER 9, 2024

shorter videos for social media, longer for YouTube). Social media: Follow creators on platforms like Instagram and TikTok to see trending styles and techniques. Industry blogs and websites: Websites like No Film School and Videomaker offer articles, tutorials, and resources for aspiring videographers. Processing.

User-Generated

Sprout Social

JANUARY 15, 2025

Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content. Post the highest-performing creative on your social media channels or use it as ad creative for paid campaigns. Plus, youre not limited to social media.

Influencer Marketing

Buffer Marketing

JANUARY 22, 2025

Find your ‘why’ — and write it down What is motivating you to start building your presence on social media? Find your (for now) sweet spot If you’ve consumed any content about getting your start on social, you’ll likely have heard a thing or two about choosing your niche. That’s great!

Gen Z

Backlinko

DECEMBER 6, 2024

Swim University Sales Funnel Experiment As a ToFu strategy, Matt attracts prospects with blog posts and YouTube videos about pool maintenance. That includes blogs about solving common pool problems and case studies with deeper data. Their blog, which now gets 1.9M Lets take a look at our example. The ToFu strategy works well.

Customer Journey

Backlinko

DECEMBER 27, 2024

Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blog posts and articles. Input your text and choose one of the four optimization options. Use the copy button to choose where to paste the text, or click Replace and close to insert it where the cursor is positioned.

Transform

AWeber

MAY 15, 2025

Whether you have a blog, social media presence, or just an interest in remote work, youll find actionable steps here. Affiliate marketing is a partnership between you (the affiliate), a company (the merchant), and sometimes a network that connects the two. Write blog posts, record tutorials, or film honest product reviews.

Affiliate Marketing

Sprout Social

DECEMBER 12, 2024

Its time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout.

Gen Z

Sprout Social

NOVEMBER 20, 2024

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. While EMV is a great tool for understanding your brand’s social presence, it’s just that—a tool. What is earned media value?

Key Performance Indicator

SocialPilot

JANUARY 30, 2025

It’s about proving the impact of your social media efforts. This is where you take advantage of a social media report your ultimate weapon to analyze performance, showcase wins, and pinpoint whats working (or not). Lets dive in and transform the way you look at social media performance. What Is a Social Media Report?

Key Performance Indicator

Hubspot Marketing

NOVEMBER 6, 2024

Social Media Lead Generation 1. Networking Lead Generation Ideas 2. Audit your existing LinkedIn connections — there are likely untapped opportunities sitting directly in your network. It‘s not networking in the traditional sense of the word, but simply about making connections. Partner with influencers. conversion.

User-Generated

Search Engine Land

AUGUST 30, 2024

Efficiency AI automates repetitive tasks such as data analysis, email marketing and social media posting, freeing up valuable time for marketers to focus on strategy and creativity. Automate social media posting and analytics. and Jasper can help generate blog post ideas, write drafts and even create social media posts.

Transform

Neil Patel

JUNE 25, 2025

If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. Traditional print media and social platforms come in third and fourth. But which channels are right for you? Instagram comes second at $70.9

User-Generated

Buffer Marketing

AUGUST 26, 2024

Remember when social media content was limited to Facebook statuses and, er, “pokes?” It seems bizarre now, given how much you can do with social media today.   Perhaps the best thing about this social media content type is how easy it is to create — as opposed to, say, video. Short-form video ?

Social Media Marketing

Sprout Social

MAY 8, 2025

Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it.

Gen Z

Sprout Social

JULY 25, 2025

Even the best social teams get stuck. 25 social media post ideas to engage UK followers 79% of the UK population is on social media. Here are 25 social media post ideas to help refresh your feed and grab the attention you’re looking for. Running out of ideas for what to post next? It happens. They want a real connection.

Branding

Buffer Marketing

JULY 25, 2024

A LinkedIn newsletter is similar to an email newsletter, but it's distributed directly through LinkedIn to your network. A LinkedIn newsletter is a feature that allows you to share a regular publication that you can distribute directly to your network through LinkedIn. What is a LinkedIn newsletter?

Analytics

Backlinko

FEBRUARY 7, 2025

Prospects were choosing AI marketing solutions over traditional agencies. We monitored our competitors’ customer reviews and social media mentions. This can help you confidently choose the right next steps for your business. You can choose different formats, such as battle cards, competitor profiles, and meetings.

Price

Hubspot Marketing

APRIL 8, 2025

With other social platforms going through lots of upheaval, plenty of brands are making decisions about the future of social media. Business Insider ) Looking for the demographics of other social media platforms? Generally, you want to find a place where people are choosing to be because they care about the topic.

Gen Z

Hootsuite

JUNE 25, 2025

From big-picture strategy all the way through to caption creation, AI tools have become critical resources for social media teams. The challenge for social marketers is that AI tools need to be trained, and their knowledge can sometimes lag behind social’s fast pace. What is social AI? social listening ).

Marketers

Sprout Social

JULY 23, 2025

Though it was once predominantly associated with traditional tactics like listings on coupon sites, price comparison websites, product review blogs and cashback platforms, this type of marketing has transformed with the rise of influencer marketing. What is influencer marketing?

Affiliate Marketing