Hubspot Marketing

MAY 30, 2022

There is no shortage of data to monitor when it comes to marketing, and if it feels like you're getting too far in the weeds or missing essential details when it gets too granular, a marketing tracker like the above dashboard can help. Complete with templates, these suggestions will have you making strides in no time.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Hubspot Marketing

MAY 2, 2022

When you think of leadership resources, terms like ROI, budget, and management might come to mind. Leadership Resources for Communication. But a 2021 EY study says that 54% of employees left their jobs because of a lack of empathy from their boss. But the data is in. There's a new way to think about leadership. Engagement.

Price 110

Price Whitepaper Communications Non-Profit 110

Hubspot Marketing

MAY 25, 2022

I know it can be kind of scary pushing back on your boss about a project you’ve been handed, but if an email newsletter isn’t right for your marketing, you shouldn’t waste your time working on one. In your industry, are there successful email newsletters that people like to subscribe to? Suddenly you're "volunteered" to do it.

Education 145

Education Promotion User-Generated PR 145

Set Up

MARCH 28, 2023

Our Women in Marketing series and our virtual women’s community “ In this Dame and Age ” provide a space for marketing women to network and share their journeys. Read advice and stories from powerful female thought leaders from Hiscox , Georgia Oak Partners , and Northwest Pump in this Women’s Contribution Blog. “

Copywriting 98

Copywriting Advertising Advertisers SEO 98

Set Up

MARCH 19, 2024

While I started my career in Corporate Communications, I found myself increasingly attracted to the marketing function for its emphasis on storytelling supported by data and analytics. While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership.

Transform 105

Transform PR Marketing Marketers 105

Digital Marketer

APRIL 15, 2022

Mind that if your domain name includes any trademarked terms (like Google or Twitter), you may also have trouble monetizing it with ads as many advertising networks prohibit that. Creating a memorable brand takes a lot of time and effort. What do you need to start seeing results from your brand-building efforts? Find a Catchy Name.

Branding 81

Branding Communications Social Media Marketing Copywriting 81

Hubspot Marketing

APRIL 27, 2022

Read their blog. Research your new boss on social media. To help you familiarize yourself with your new boss, have a look at their Twitter account, LinkedIn profile, and any writing they publish (either on the company blog, their personal website, or an external site like Medium). Starting a new job?

eBook 96

eBook Management Communications Marketing 96

Search Engine Land

OCTOBER 13, 2023

As marketing professionals, we frequently feel like we are at war with the financial decision-makers of our organizations. The CEO, CFO, and CRO seem like the villains keeping us away from the funds needed to do our best work. Worse yet, we might feel like Natalie Marcotullio , head of growth and operations at Navattic.

Communications 114

Communications SEO Finance Education 114

Hootsuite

SEPTEMBER 6, 2023

This blog post covers frequently asked questions and what kinds of answers employers are looking for. This blog post covers frequently asked questions and what kinds of answers employers are looking for. It’s a must-read for interview prep—in fact, we bet your new boss-to-be is reading it for inspo. You got this! Time to brag!

Management 103

Management Social Media Marketing Communications Analytics 103

Buffer Marketing

JANUARY 27, 2023

I originally wanted to start along the lines of “Empathy is a powerful tool”, but felt like this gave the impression that we should fake empathy to get what we want; wielding it as a tool to be used when needed. Empathy is a powerful way to build trust, but leaning in too far can also backfire. I so appreciate that.

Customer 130

Customer Communications Place Product 130

Hootsuite

JANUARY 31, 2024

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. I built these posts around blog posts for a couple of reasons.

User-Generated 78

User-Generated Analytics Entertainment Social Media Marketing 78

Hubspot Marketing

MARCH 12, 2020

During this time, I'm able to build out content strategies, take time for analytics reporting, and churn out hefty blog posts with limited interruption. Like with any emerging work style, those who've had more traditional, in-office job experiences might feel skeptical about remote work. This skepticism is understandable. Owl Labs ).

Millennials 138

Millennials Analytics Communications Management 138

Hubspot Marketing

APRIL 25, 2022

Conversion copywriting ultimately falls under the broader topic of website conversion rate optimization (CRO) — or leveraging your website to effectively convert users across your homepage, blog, pricing page, and more. Write like a boss. That's no small feat. 11 Conversion Copywriting Tips, According to Lately's CEO.

Copywriting 138

Copywriting SEO Shoppers B2C 138

Scoop.it!

APRIL 13, 2023

YouTube ads receive viewer attention 84% of the time, and users are three times more likely to watch a video tutorial or guide than to read it. YouTube has more than 2.6 billion active users, and 68% watch a video to help them make a purchase decision. For what do you need this channel? Do you plan to sell products or services via YouTube?

Promotion 101

Promotion Analytics Entertainment SEO 101

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. And of course, narrative has been a medium of communication for as long as the human mind could comprehend a story.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Adobe Experience Cloud Blog

OCTOBER 29, 2014

Nothing is worse than getting an email from your boss at 3:00 a.m. This is actually a personal horror story, and the reason I slightly panicked (read: freaked out like a crazed banshee) was because I had scheduled the email to launch at 7:00 a.m., but when I read my bosses email, it was already 8:00 a.m. Scream in horror!

Thought Leadership 134

Thought Leadership Marketing Marketers Communications 134

Rock Content

MARCH 17, 2023

In this blog post, we will explore : Download this post by entering your email below Do not worry, we do not spam. Desirable soft freelancer writing skills to have: Communication: Freelance writers need to be good at more than just the nuts and bolts of writing. Self-Discipline: As a freelancer, you’ll be your own boss.

Finance 96

Finance Copywriting Digital Marketing SEO 96

Buffer Marketing

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. I’ve never cared about factors like which day of the week is best to post. What’s the true ROI?

Thought Leadership 133

Thought Leadership Transform Communications Branding 133

Buffer Marketing

SEPTEMBER 29, 2023

Like many others, I read and reply to hundreds of emails every week and I have for years. There are so many tools that can help with email — the top ones assist with grammar (never email out a type again), clarity (make your emails shorter, more likely to be read), and speed (write your emails faster and save yourself time).

Communications 109

Communications Product Place Management 109

Litmus

OCTOBER 28, 2021

And just like that, Litmus Live 2021 is officially over! Keynote speaker Angela Connor (Director of Internal Communications and Storytelling, Bandwidth, Inc. Her session “One Size Never Fits All: Delivering Messages that Matter to Many” shared how email marketers can maximize their communication impact. Watch out for the HIPPO.

Email Marketing 89

Email Marketing Copywriting CMO Communications 89

Adobe Experience Cloud Blog

JULY 21, 2015

Your Boss: Is that good? Your Boss: But is it GOOD? Like Jon, I’m a data nerd at heart. Over the next several weeks, I am going to write a handful of blogs to share what I’ve learned from this data and will pull out best practice trends and correlations. …And the first blog starts NOW!

Thought Leadership 134

Thought Leadership Place Communications Digital Marketing 134

Adobe Experience Cloud Blog

DECEMBER 10, 2018

Outwork Everyone, Including Your Boss. If you want to be a star, you have to act like one—even if you haven’t sold anything. Sales can be the perfect place to develop a skillset in a constantly evolving industry where you can earn a great living. However, it’s hardly a cakewalk. Honestly, that’s not such a bad thing.

Thought Leadership 133

Thought Leadership Communications Place Management 133

Marketing Insider Group

SEPTEMBER 16, 2015

Film and TV have shown us a host of nasty bosses that make our days at a desk look pretty tame. There’s a slew of horrible bosses from Don Draper , Michael Scott , Miranda Priestly and even cartoon bosses don’t fare much better. We cringe and enjoy them because we know they aren’t real. Or are they? Who do they trust?

Content Marketing 96

Content Marketing Marketing Marketers Communications 96

OnDemand CMO

DECEMBER 15, 2022

Content communicates the positioning of your company or brand. Communications. Communications are all of the ways you present your brand to the outside world—websites, blogs, Facebook pages, LinkedIn profiles, Twitter feeds, newsletters, advertising, etc. Positioning. As examples: . the ultimate driving machine”). . .

Transform 52

Transform Marketing Marketers Communications 52

Pam Didner

MAY 26, 2020

I’ll update this blog post and credit you. ? Lack of a marketing continuity plan or communication protocol to guide marketers A series of unfortunate events just piled on between 3/6-4/6. Marketers were crippled while struggling with the questions like: “To market or not to market, that is the question.” What is not?”

Manufacturing 74

Manufacturing PR Marketing Marketers 74

Unbounce

OCTOBER 20, 2023

More blog posts by Garrett Hughes Oli Gardner Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. More blog posts by Oli Gardner Do you have abandonment issues because your landing page bounce rate is through the roof? You’re welcome. TABLE OF CONTENTS What is landing page optimization (LPO)?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Hootsuite

APRIL 12, 2021

Getting employees involved in social media allows you to reach your market through the voices they are most likely to trust. Hootsuite created a content council to make sure employees have access to the content they’re most likely to share. Employees are much more likely to share when they have plenty of options.

Thought Leadership 140

Thought Leadership Food Promotion Analytics 140

Rock Content

JULY 13, 2023

It works like a conversation, allowing you and your audience to build a relationship. Buyer Persona Examples First, we would like to recommend you take advantage of the Buyer Persona Generator from Rock Content. If you have a business, you certainly want to obtain more leads and increase your revenue, right? What Is a Buyer Persona?

CRM 87

CRM eBook Communications B2C 87

Adobe Experience Cloud Blog

APRIL 6, 2018

They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it will spread like wildfire. Kelsie Swensen, a marketing manager at Egencia, attested to how one particular software made her look like a rock star internally.

Promotion 134

Promotion Product Customer Thought Leadership 134

Moz

FEBRUARY 10, 2019

The main difference here is that your client is your boss. Whereas at an agency you might lose a client over communication lapses, in-house SEOs could lose their jobs. Whereas at an agency you might lose a client over communication lapses, in-house SEOs could lose their jobs. Work at an agency? How can we use this for our SEO?”

Communications 50

Communications SEO Whitepaper Customer loyalty 50

Hubspot Marketing

JUNE 17, 2022

If you have your doubts, it’s likely time to update your bio, and we have some of the best professional bio examples to get you started. But if you’re anything like me, you probably don't think about your professional bio until you’re suddenly asked to "send one over via email." Be honest, does your professional bio make a statement?

Copywriting 145

Copywriting Branding Management SEO 145

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? First, I hug my boss. 100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels.

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Hootsuite

OCTOBER 4, 2022

In this blog, we’ll break down the different ways overwork and overexposure to social media can affect your brain. Like everything we interact with, our brain reacts chemically to social media. But what does that actually look like? It’s no secret that too much social media takes a huge psychological toll. Our brains on social.

Health 96

Health Energy Management Social Media Marketing 96

Neil Patel

MARCH 1, 2021

Productized services are standardized services sold like products, with clearly defined parameters and pricing. So far, this may sound a lot like charging hourly, per word, and so forth. This kind of lifestyle isn’t sustainable for everyone, and it can be frustrating and stressful. What Are Productized Services For?

Product 141

Product Price Copywriting B2C 141

Adobe Experience Cloud Blog

MAY 18, 2015

Think of your marketing automation platform like it’s a video game. Below are four ways to move on to the next plane of marketing automation…and you don’t even have to battle the boss to win the game! Author: Sesame Mish Companies are increasingly realizing the benefits of marketing automation tools. Enhance Lead Nurturing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Transform Manufacturing 134

Adobe Experience Cloud Blog

AUGUST 16, 2012

By asking detailed questions about the actual journey the buyers went through, the report gives what it calls “concrete, reliable findings [that can] be used to convince your clients, persuade your bosses, and defend your decisions”. But this will likely require thinking different about social. The Opportunity for Social.

Whitepaper 130

Whitepaper Millennials Communications Advertising 130

Search Engine Land

JULY 11, 2023

They liked the numbers we shared but said it couldn’t happen as it was too much of a push.” “They liked the numbers we shared but said it couldn’t happen as it was too much of a push.” Agency side or in-house, when your boss doesn’t get it or can’t sign it off, and yet you wholly believe it is the right thing to do.

SEO 70

SEO Branding Education Transform 70