Remove blog content-management
article thumbnail

Eight Keys to a Successful B2B Website Relaunch

Trade Press Services Newsletter

But a successful relaunch requires much more than a fresh design or updated content. It often involves auditing legacy content, migrating data, rethinking architecture, and thoroughly testing updates. Updating KPIs will inform decisions on design, content, functionality, and integrations.

article thumbnail

Paid Media vs. Organic Media: Which is Better for Your Brand?

Marketing Insider Group

Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. It’s an investment that gets your content in front of specific audiences based on demographic targeting, keywords, or user behaviors. A huge advantage of organic media is longevity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Small But Mighty: Unlocking the Power of Microcontent

Trade Press Services Newsletter

Marketers often invest significant time and resources into creating in-depth, long-form content like white papers, e-books , and comprehensive how-to guides. Microcontent refers to short, easily consumable pieces of content that convey a single idea or piece of information in a concise, digestible format. Enter microcontent.

article thumbnail

Community Management Metrics That Actually Help [Expert Interviews]

Hubspot Marketing

They say if you can measure it, you can manage it. If you want to manage a thriving community, you better figure out which community management metrics actually mean something about your work. In any kind of digital management, you’re more likely to run into the problem of too much data rather than not enough.

article thumbnail

Harnessing User-Generated Content for Authentic Brand Building

Scoop.it!

Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? Types of User-Generated Content UGC comes in various types and formats, each offering unique opportunities for you to engage with your audience and build authenticity.

article thumbnail

Optimizing LLMs for B2B SEO: An overview

Martech

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. Content strategy The first step toward creating effective content for LLMs is to understand the nature of user queries. Incorporate supporting content like guides , case studies, and user testimonials.

SEO
article thumbnail

Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. It helps you tailor your content to your audience’s specific interests and needs.