Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. What I mean is that you can repurpose content onto other platforms; perhaps youve got a mailing list or a social media following to take answers to your target audience in other formats.

SEO

Hubspot Marketing

SEPTEMBER 20, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As such, they bake global audience needs into the budget and development timelines so they can watch the content in their local language. Let insights about them guide your strategy. Here in the U.S.,

Customer

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy

Scoop.it!

OCTOBER 2, 2024

Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points.

User-Generated

Hubspot Marketing

NOVEMBER 26, 2024

And how can we create content they’re actually interested in? Creating engaging content. As someone who creates content, I can tell you firsthand that creating good content is hard. As someone who creates content, I can tell you firsthand that creating good content is hard.

Social Media Marketing

Martech

JANUARY 7, 2025

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. Content strategy The first step toward creating effective content for LLMs is to understand the nature of user queries. FAQ, HowTo, Organization) to help LLMs understand content better.

SEO

Marketing Insider Group

SEPTEMBER 16, 2024

Tools like ChatGPT and Jasper are transforming how businesses produce content, offering speed and efficiency that was once unimaginable. Who will win the content creation game, or is the future one of collaboration rather than competition? Jasper is an AI tool that helps marketers and writers create persuasive, SEO-optimized content.

Transform

Marketing Insider Group

AUGUST 27, 2024

This evolution will create challenges in the manufacturing industry, but it’s also an exciting time that should facilitate growth. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing

Hubspot Marketing

DECEMBER 30, 2024

I love content monitoring! I can then use these actionable insights to create or improve upon any content strategy. Honestly, I love content monitoring so much that I want you to love it, too. I've also gathered more must-know insights from other content specialists. What is content monitoring?

eCommerce

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. The next week, you film some YouTube videos.

Customer

Backlinko

DECEMBER 6, 2024

He generates most of his websites traffic with SEO and YouTube content. That way, you can tailor your content marketing efforts to fit their needs and interests. And explore the best types of content to create for each stage. Create content that will grab peoples attention and make them aware of your product or service.

Customer Journey

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Digital Marketing

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Quick Takeaways Set measurable goals to guide content creation. Plan content with a structured editorial calendar. Plan content with a structured editorial calendar. Creating audience personas can make this process easier.

Thought Leadership

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. Content recommendations. Dig deeper: AI content creation: A beginner’s guide 3. External link targets.

SEO

Trade Press Services Newsletter

AUGUST 1, 2024

Five Ways to Build Brand Trust Here are five key strategies that can help you establish credibility and foster trust with your target audiences: 1. Operating honestly and with openness creates a sense of reliability and professionalism that resonates with your audience. Be Consistent Mixed messaging creates confusion, not trust. “The

Whitepaper

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance.

Transform

Martech

OCTOBER 31, 2024

This has been a cornerstone of digital strategy for years — and with good reason. The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic.

Analytics

Martech

AUGUST 19, 2024

What type of ABM targeting strategy is best for a small marketing team? Because maintaining a 1:1 strategy requires more resources, marketing teams typically target only one to five high-value accounts at a time with extremely personalized messaging. It often requires significant resources for effective execution.

Key Performance Indicator

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Suggest content clusters. Let’s dive in.

SEO

Scoop.it!

JULY 18, 2024

These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. Of course, it would be impractical to create unique content for every single customer. This is called content segmentation and it’s capable of driving significant, long-term benefits.

Gen Z

Buffer Marketing

OCTOBER 3, 2024

Your social media success hinges on creating content that makes your audience tick. But.how do you even find content ideas that resonate? This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?’)

SEO

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Research Your Customers Understanding what your audience is searching for online is the foundation of a successful SEO strategy.

SEO

Businesses Grow

JANUARY 6, 2025

Recently, an oil painting created by an AI-fueled humanoid robot sold for $1.6 “I just asked ChatGPT to compose a blog post in my writing style, and it did a great job. I’ve blogged almost every day for 15 years, and it wrote a perfect post in three seconds. AI might simulate a human experience. You can count on me.

Transform

Hubspot Marketing

DECEMBER 12, 2024

Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not. Table of Contents What is digital content?

Tentpole

Martech

DECEMBER 6, 2024

Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. Creating engaging imagery.

Transform

Hubspot Marketing

DECEMBER 3, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When she first started publishing dedicated pins to my content, I watched the numbers start to go from basically 0 to getting over a million views a month. Create click-worthy, branded pins.

Product

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. If your content isnt optimized for social media search, youre not just missing out but falling behind.

SEO

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel?

Email Marketing

Hubspot Marketing

DECEMBER 16, 2024

Just when it looks like I cant possibly write anything else about AI, I arrive with another blog post on the subject. Today, Im sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. Ive also created TikToks and blog posts using only AI.

Marketing Strategy

Hubspot Marketing

JULY 15, 2024

Well, you‘ve come to the right blog because I’m about to explain all of that and more. You can create a job post that outlines the project you're hiring for and the qualifications you need. Strong and clear communication skills, both verbal and written – able to synthesize complex details into accessible and digestible content.

Management

Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Adaptation : Create content in formats that AI cannot produce. Adaptation : Train the AI to recommend your content and your brand. Everything before this time was pre-AI.

SEO

Hubspot Marketing

JUNE 30, 2025

Table of Contents Marketing Job Description Types of Marketing Jobs Marketing Job Description FAQs As you embark on writing job descriptions for open roles on your team, make sure you include the following pieces of information. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub.

Management

Hubspot Marketing

OCTOBER 31, 2024

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. This is where personality-led content comes in. Let’s dive in.

Logistics

Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Search-friendly blog posts ensure visibility.

Content Marketing

Buffer Marketing

MARCH 26, 2025

Instead of chasing metrics, I focused on monetization and intentionality with my content pillars. Here’s what happened when I committed to LinkedIn consistency — plus the surprising insights and actionable lessons you can apply to your LinkedIn strategy. Which content types and topics would resonate most with my audience?

Transform

Hubspot Marketing

JANUARY 23, 2025

The need for content creators to be crystal clear on their assignments. One of the simplest ways to achieve this is to write content briefs. Don't be deceived, though: Even though a content brief is simple, it's still important to get it right. Table of Contents What is a content brief?

Logistics

Hubspot Marketing

JANUARY 16, 2025

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Let's get scoring!

Analytics