Hubspot Marketing

JANUARY 12, 2024

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? Fast forward to today, I’ve helped companies build powerful content marketing engines. Read this article to unpack my advice on how often you should post a blog. How often should you blog?

Thought Leadership 112

Thought Leadership Real Estate SEO Content Marketing 112

Search Engine Land

APRIL 26, 2024

It can be overwhelming when you hear that an update has finished rolling out. This will give you an overview, but it’s only part of the picture. You might see a huge surge or drop, but it’s more likely that you’ll see a smaller fluctuation. This will give you a better view of how any changes are actually affecting your results.

SEO 122

SEO Communications Place Analytics 122

Backlinko

MAY 14, 2024

This guide will teach you how to market your small business using six best practices. You’ll learn: How to figure out who wants what you’re selling How to make your business stand out from the crowd How to use nine effective marketing channels Ready to cut through the noise?

PR 74

PR Customer loyalty User-Generated Marketing 74

Hubspot Marketing

DECEMBER 19, 2022

As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky. Here's what you need to know. How often do marketers publish content? Running out of ideas?

Education 128

Education Marketing Strategy Branding Marketing 128

SMA Marketing

MARCH 28, 2024

A content audit is a content marketing strategy that can help businesses align KPIs and content. It involves assessing the messaging and tone of website content to ensure consistency with brand identity. Ultimately, a content audit can optimize digital marketing efforts and improve user experience on a website.

User-Generated 52

User-Generated SEO Marketing Strategy Content Marketing 52

Search Engine Land

OCTOBER 6, 2023

Unique, quality and intent-focused content remains a key element of any digital marketing strategy. But in today’s rapidly changing landscape, it’s easy for your once-promising blog content to become stale and outdated. Gone are the days when you’d publish a blog post and forget about it.

User-Generated 118

User-Generated SEO Analytics Digital Marketing 118

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Key Performance Indicator 136

Key Performance Indicator User-Generated Analytics SEO 136

Search Engine Land

FEBRUARY 12, 2024

Breathing new life into older content is critical for success. Upkeep and content of your older pieces can bring dramatic improvements to top rankings in Google and increase overall organic CTR. AI tools can help you identify which articles need refreshing and suggest enhancements that align with current SEO practices.

User-Generated 124

User-Generated Whitepaper SEO Energy 124

Search Engine Land

OCTOBER 17, 2022

How is the content on your website performing? What about that blog content you published two months ago? Is it all helping you meet your goals? Do you know – or do you have no idea? Then it’s time for a content audit. What is a content audit?

SEO 99

SEO Analytics Traditional Marketing Education 99

Search Engine Land

MAY 12, 2023

You can uncover untapped potential with the help of SEO specialists or simple tools. Here are four ideas to help you get started. You can see them: When you bookmark a page. You can see them: When you bookmark a page. Depending on which you focus on, your SEO may suffer more or less.

SEO 134

SEO User-Generated Branding Search Marketers 134

Backlinko

SEPTEMBER 29, 2023

In this guide, I’ll cover: What E-E-A-T actually is Its core elements The different levels of E-E-A-T according to Google’s Quality Rater Guidelines The best ways for you to improve your site’s E-E-A-T My aim is to tell you everything you need to know about Google E-E-A-T and how to make it work for you.

Finance 118

Finance User-Generated Health SEO 118

Search Engine Land

OCTOBER 4, 2023

Google’s September 2023 helpful content update started rolling out Sept. Google says that the point of helpful content updates is to promote helpful, reliable, people-first content, and has directed affected site owners to review their help page for information on how to self-assess content if they feel negatively impacted.

Health 136

Health Food User-Generated eBook 136

Marketing Insider Group

JUNE 19, 2023

At least, we don’t think you are. (If How can you gather intel to help you improve your content marketing strategy? How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown.

Whitepaper 114

Whitepaper Food SEO Analytics 114

Backlinko

SEPTEMBER 27, 2023

Some tasks demand regular attention, such as backlink analysis, keyword research, conducting site audits, and monitoring your rankings. Luckily, you don’t have to do these SEO tasks completely manually, thanks to the power of SEO automation. To do this, click on “Site Audit” in the menu on the left.

SEO 110

SEO User-Generated Analytics Health 110

Neil Patel

OCTOBER 27, 2021

You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. After all, you’re doing everything right. You’re publishing new content consistently. You spend hours researching keywords. Let me guess. Yet, crickets.

SEO 145

SEO Customer Journey Promotion User-Generated 145

Search Engine Land

APRIL 26, 2024

One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. This article will help you transition from a keyword-focused to a customer-centric SEO strategy, offering practical tips for integrating both approaches effectively. There are many ways to do this.

Product 107

Product SEO Gen Z Transform 107

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Software like HubSpot's CTA tool can help you create professional-looking and click-worthy CTAs in seconds. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Search Engine Land

FEBRUARY 20, 2024

This article compares YouTube to self-hosted video, highlights key optimization factors for each, and discusses strategies to extend your video content ‘s reach beyond views. YouTube also bears the brunt of storing the content, while self-hosted videos can take a toll on site speed and processing power.

Real Estate 122

Real Estate SEO Branding Place 122

Search Engine Land

JANUARY 16, 2024

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. What they show you. First, if you sort by descending sessions, you can see top-viewed landing pages and quickly assess which are lagging in conversion rate. How do you bake the insights into your strategy?

SEO 116

SEO Thought Leadership Price Product 116

Hubspot Marketing

FEBRUARY 24, 2023

Do these tactics revolve around keyword research, meta descriptions, and backlinks? While these strategies do improve your site’s visibility in organic search, they’re not the only ones you should be employing. The first step in improving your technical SEO is knowing where you stand by performing a site audit.

SEO 127

SEO User-Generated Place Product 127

Neil Patel

DECEMBER 29, 2022

You can build your store on one of the best e-commerce platforms around, make it look like a million dollars, and create enticing descriptions. However, if you want your store to reach peak performance, your SEO needs to be ship-shape too. That’s where an audit can prove invaluable. You know why that’s important?

SEO 97

SEO Shoppers User-Generated Shipping 97

Search Engine Land

APRIL 4, 2024

Where do you even start? Google Search Console can tell you fairly quickly. Here’s an easy example of what that might look like for my company, using GSC’s Query filter functionality and RegEx: Are you seeing relatively flat non-brand traffic changes, but a big brand swing? Do we care about this traffic?

SEO 122

SEO Analytics PR Branding 122

Orbit Media Studios

NOVEMBER 8, 2023

But you can also use GA4 to see if there are bugs, if anything is missing, if anything is broken. It’s a super fast way to audit your website. You can often find big problems in just a few clicks. We’ll do everything using GA4 reports and exploration, mostly by referencing User > Tech details dimensions (ie.

eCommerce 115

eCommerce Analytics SEO User-Generated 115

Search Engine Land

JANUARY 30, 2024

You’ve optimized your website for search. You’re getting lots of high-quality traffic. There are strategies you can implement to convert that traffic into paying customers. This article explores nine proven methods to help you turn SEO traffic into sales and leads. It’s a frustrating situation.

SEO 116

SEO Transform Copywriting Law 116

Marketing Insider Group

JUNE 15, 2021

When you hear the word “pruning,” you might think back to when you were a kid – your mother working out in the yard, chopping away at unruly bushes with an old pair of garden shears. Content pruning is an essential part of every content marketing strategy. It can also create more space for new content production.

SEO 145

SEO eBook Health Marketing Strategy 145

Search Engine Land

NOVEMBER 1, 2023

Local listings: What are they and why do they matter? With organic click-through rates significantly higher among these first results, it’s critical to optimize your business profile to meet the search engine’s needs. It’s important to note that Google is not the only location-based listing platform you should be aware of.

Management 122

Management SEO User-Generated Customer loyalty 122

Hubspot Marketing

MAY 13, 2022

Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior where they spend their time. With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy?

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

OCTOBER 25, 2023

Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we all know Google hates spammy websites, probably even more than we do. But as a site owner, how do you know if your site visitors and Google consider your website spammy?

User-Generated 109

User-Generated SEO Analytics Real Estate 109

Rock Content

APRIL 12, 2024

More importantly, what can you start doing today to give your SEO strategy a much-needed boost? SEO refers to the strategies and tools a business uses to increase the likelihood that its website (and other web content) show up for their target market despite ever-changing search engine algorithms. Let’s dive in.

SEO 90

SEO Key Performance Indicator Marketing Plan Target Market 90

Marketing Insider Group

JUNE 29, 2021

Having an SEO strategy is a no brainer for content marketers. Without one, you’re likely to spend a lot of time churning out content that doesn’t capture the attention of your audience or yield the results you want. The thing is, SEO strategy doesn’t stop at creating content. Quick Takeaways. Screaming Frog SEO Spider.

SEO 139

SEO User-Generated Thought Leadership Content Marketing 139

Hubspot Marketing

DECEMBER 1, 2023

Instead, marketers and designers need to take a more strategic approach. Table of Contents How to Create a Lead Generation Website How to Increase Leads on Your Website How to Create a Lead Generation Website To understand how to optimize our website, we'll have to first gain a basic understanding of the lead generation process.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Hubspot Marketing

JUNE 16, 2022

How can you be sure that your business is taking advantage of every opportunity to attract local customers? One way is to perform a local SEO audit — a thorough assessment of your search engines rankings and the actions you should take to improve or maintain your local online presence. Local SEO Audit Guide.

SEO 120

SEO Analytics User-Generated Customer 120

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Once they do, your company has the information it needs to make contact. You know that content drives engagement.

User-Generated 107

User-Generated Analytics SEO Branding 107

Hubspot Marketing

JANUARY 20, 2023

Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it's valuable to know which strategies will offer the highest ROI. These 24 ideas cover content, advertising, social media, SEO, and lots more. conversion rate from 1,000 views.

eBook 135

eBook CRM User-Generated Marketing 135

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  If you’ve ever Googled something, you probably know more about SEO than you think! 

SEO 115

SEO Analytics User-Generated Price 115

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Who will be reading your content?

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Search Engine Land

MARCH 28, 2023

When this happens, it can be tough when you’ve noticed a drop in rankings and traffic, but there’s nothing wrong with your site. Do nothing. Google says if a core update has impacted your site, you “don’t have anything wrong to fix.” So you can’t “fix” a core update.

SEO 96

SEO Price Management Communications 96