Neil Patel

APRIL 2, 2021

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. What’s the best way to do that? Shifting their perspective so they understand not just what you do, but what problem you solve. Demand Generation vs. Lead Generation.

User-Generated 118

User-Generated CRM Inbound Marketing Whitepaper 118

Litmus

FEBRUARY 3, 2021

I remember looking at the first email I was told to edit the code for and going, “What? And then “fixing” it so it worked on my Apple Mail. Somehow, that email got me a job on a marketing team building emails and landing pages. This may sound familiar; it seems like most people stumble into email marketing.

Pharmaceutical 110

Pharmaceutical Email Marketing Product Customer 110

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. What Is E-commerce Marketing? E-commerce Marketing Vs. E-commerce Advertising.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

CXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. In this article, we’ll look at both disciplines, explaining what they are and when they’re best used. Account-based marketing is a team sport. A higher ROI than any other type of marketing.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Martech

NOVEMBER 3, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” Great agile marketers have one thing in common—a true team mentality; they’re not just a bunch of people forced to work together. An agile marketing team needs to understand what game they’re playing and how they can win.

Marketing 109

Marketing Marketers Promotion Management 109

Hootsuite

JUNE 22, 2021

Combined, they help you properly track, attribute and improve your Facebook marketing performance. What’s the problem with the pixel? What is the Facebook conversions API? If you want to understand everything about the Facebook pixel, check out our blog post on that very topic.). But don’t panic.

Marketing 92

Marketing Marketers Management CRM 92

Adobe Experience Cloud Blog

JUNE 27, 2016

With the fascination surrounding these mysterious creatures of the sea, I’d like to draw some parallels from the underwater ecosystem to our very own marketing ecosystem. After all, as marketers, it’s in our genes to keep abreast of and ride the wave of (pun intended) trending topics. Inbound vs. Outbound.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

Hubspot Marketing

MAY 14, 2018

For several years now, QR codes have been at the center of the popular " is dead" trope we marketers love to argue when talking technology. For several years now, QR codes have been at the center of the popular " is dead" trope we marketers love to argue when talking technology. We've even debated it ourselves on this blog.

User-Generated 145

User-Generated Direct Mail Promotion Manufacturing 145

Moz

JULY 23, 2020

I'm the Head of PR and Content at a UK-based digital marketing agency called Aira. So, today, I'm going to be talking to you about content campaign comebacks and what to do if your content campaign fails. Bring it down a level, go to industry blogs, more niche publications, the ones that you're more likely to get traction with.

PR 65

PR Health Communications Digital Marketing 65

Adobe Experience Cloud Blog

MAY 12, 2016

Author: Ellen Gomes Throughout The Marketing Nation Summit, we’ve not only had amazing, insightful, and inspiring keynote speakers, but speakers who rocked the smaller stages in our breakout sessions. The smaller your addressable market, the more weighted toward ABM your marketing strategy should be.

Content Marketing 91

Content Marketing Thought Leadership Marketing Marketers 91

Litmus

APRIL 12, 2024

That’s the phrase that comes to mind when I think about email subdomains. From the outside looking in, it’s easy to lump all of your email efforts under a single category. They’re all one email program! The reality is that you and your company have different email initiatives all running in tandem. Have questions?

Management 102

Management PR Health Marketing 102

Sachs Marketing Group

JANUARY 17, 2024

There are clear differences between online vs. offline marketing strategies for small businesses. Online marketing offers unparalleled audience targeting and analytics but demands digital savvy and constant adaptation to evolving platforms. What is Online Marketing?

Marketing Strategy 95

Marketing Strategy Direct Mail Marketing Marketers 95

Customers.ai

JANUARY 3, 2024

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. Marketers and sales teams need more than just company names or job titles.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Hubspot Marketing

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Marketing campaigns can do the same for your business. What’s the difference? Why is that?

Direct Mail 140

Direct Mail Marketing Marketers User-Generated 140

DIY Marketers

JANUARY 17, 2022

Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, direct marketing and paid advertising. But where do you begin?

Promotion 98

Promotion Marketing Marketers Advertising 98

Litmus

JUNE 17, 2021

What works for one brand may not work for yours. And what does work may not always. People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. What will get your email opened, clicked on, and converting?

Shipping 117

Shipping Copywriting Whitepaper Email Marketing 117

Hootsuite

SEPTEMBER 8, 2022

In this guide, we’ll go over everything you need to know about the well-oiled affiliate marketing program that is Amazon Associates. What is Amazon Associates? Amazon Associates is an affiliate marketing program. Amazon Influencer vs. Amazon affiliate: What’s the difference? Sound complicated? Don’t worry.

Affiliate Marketing 92

Affiliate Marketing User-Generated Promotion Shoppers 92

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. through SMS text, email, and even direct mail). Traditional Marketing vs. the Future.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Communications 134

Backlinko

SEPTEMBER 27, 2023

Some tasks demand regular attention, such as backlink analysis, keyword research, conducting site audits, and monitoring your rankings. Luckily, you don’t have to do these SEO tasks completely manually, thanks to the power of SEO automation. These tasks can be automated using SEO tools like Semrush , Google Search Console, and Google Analytics 4.

SEO 110

SEO User-Generated Analytics Health 110

Search Engine Land

NOVEMBER 17, 2022

And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Nothing in marketing is new.

Social Media Marketing 124

Social Media Marketing User-Generated Marketing Marketers 124

Adobe Experience Cloud Blog

DECEMBER 13, 2016

It was a great gathering of B2B thought leaders, innovators, and account-based marketing practitioners that highlighted how marketing and sales professionals are winning with ABM. Then, after your prospects become customers, you continue to actively market to them to grow their customer lifetime value and create advocates.

Thought Leadership 134

Thought Leadership Non-Profit Transform CMO 134

Moz

DECEMBER 1, 2020

Posted by kellyjcoop Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing channels (the only?)

SEO 62

SEO Education Health Place 62

Neil Patel

APRIL 9, 2023

The problem is: finding out what content your audience deems shareable can be quite the challenge. Don’t worry; there’s a science to effective link bait that I’ll break down here so you can better understand what design choices make for more shareable, and even viral, content. What is Link Bait? What Makes Link Bait Successful?

Promotion 76

Promotion User-Generated Email Marketing Analytics 76

Duct Tape Marketing

JANUARY 8, 2015

Inbound vs. Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! There are two basic types of marketing – inbound and outbound.

Outbound Marketing 56

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 56

AWeber

FEBRUARY 21, 2023

"Email marketing is still the #1 best way to engage with your audience and convert leads into customers — but if no one is opening your emails, you've got a problem." Your subject line can single-handedly make or break your entire email campaign. Many people wonder how to write perfect email subject lines.

Email Marketing 97

Email Marketing Fashion Health Customer 97

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch! Here’s why.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

MAY 8, 2023

What can a specialist inbound marketing agency do for you? By working with inbound marketing agency experts and sticking to a consistent long-term strategy, Intermedia has made a major positive impact on both their business and audience. So, the question remains: What can a specialist inbound marketing agency do for you?

Inbound Marketing 91

Inbound Marketing Outbound Marketing Whitepaper eBook 91

Marketing Insider Group

MARCH 8, 2021

Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Most brands approach content marketing with a fast-paced attitude. That’s not the problem.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Adobe Experience Cloud Blog

JULY 9, 2018

There have never been more avenues available for marketing than there are these days—TV, radio, billboards, website ads, social media, and so on. But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies. Personalized and Segmented Emails.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

by Jon Miller Creating great content is only part of the content marketer’s challenge. This can include email promotions, paid advertising, social outreach, and so on. In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done.

Whitepaper 134

Whitepaper Thought Leadership eBook SEO 134

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Many times, this leads marketers to forget their strategy and run after one-off campaigns.

Content Marketing 109

Content Marketing Thought Leadership Gen Z Marketing 109

Unbounce

SEPTEMBER 4, 2023

/ Email marketing 7 eye-catchy email subject lines with strategies that will increase your open rates By Steve Young and Banafshe Salehi. TABLE OF CONTENTS What is the subject line in an email? More blog posts by Banafshe Salehi Email subject lines are the gatekeepers of your email campaigns.

Email Marketing 98

Email Marketing Customer Product eBook 98

Unbounce

SEPTEMBER 21, 2023

/ Email marketing 6 eye-catchy email subject line strategies that will increase your open rates By Steve Young and Banafshe Salehi. 15 Your prospects’ inboxes are crowded with marketing messages — so here’s a little inspiration for crafting subject lines that disrupt patterns and really reach out and grab the reader.

Email Marketing 52

Email Marketing Customer Product eBook 52