SocialPilot

JANUARY 16, 2025

Remember when Google was the go-to for all your searches? Google is showcasing content from YouTube, Instagram, Pinterest, etc, within its search results. This means when you optimize your social media content, the chances of it appearing in Google searches also increase. Those days are slipping away.

SEO

Hubspot Marketing

AUGUST 20, 2024

Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. 75% of marketers surveyed say AI and automation help them spend less time on manual tasks, which means more time on the creative parts of their jobs they enjoy most. Turn blog posts into videos or video scripts. And who can blame them?

User-Generated

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. How GEO works. Future potential of GEO. What is GEO? How is GEO different from SEO?

User-Generated

Backlinko

AUGUST 19, 2024

For example, if you search “best cities for tech startups with low cost of living in the U.S.”, which is “best”) Instead of making you search each of these separately, AI Overviews provide an answer that covers all these points. Which could lead to a decrease in website visits and potential customers. search queries.

User-Generated

Animalz blog

APRIL 24, 2025

As if ranking atop Google isnt hard enough, marketers are now also expected to gain visibility in AI search. For instance, ChatGPT uses data from Bing and other third-party providers, while Gemini uses Googles search index. Source: Sparktoro Google is also expanding its AI Overviews and introducing AI Mode.

PR

Hubspot Marketing

OCTOBER 25, 2024

Free Business Listings How I Chose the Best Online Directories Best Online Directories for Local Businesses Best Business Listing Sites Benefits of Listing Your Business in Local Directories Before You List Your Site When you list your business in these directories, you build citations, a critical part of a local marketing strategy.

Real Estate

Neil Patel

JUNE 25, 2025

If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. But which channels are right for you? And what’s the best way to measure your performance? Let’s answer all these questions and more.

User-Generated

Backlinko

SEPTEMBER 6, 2024

But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. We compared seven Google Analytics alternatives that provide quicker and more precise insights into your website’s performance.

Analytics

Hubspot Marketing

JULY 29, 2024

Like most of you, I have fallen down countless rabbit holes in Google searches. which turns into “How bad is caffeine for you?” How I Test AI Search Engines 7 Best AI Search Engines What are AI search engines? Below are the seven best options from my research. 7 Best AI Search Engines 1. How to make a latte?”

Price

Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. Information on topics in which you have deep expertise and/or experience.” What is content marketing?

SEO

Hubspot Marketing

JUNE 30, 2025

It all starts with marketing job descriptions written to attract your best potential. The best marketers don’t always come from a traditional background, especially since few have a marketing major. Proficiency in Microsoft Office or Google Workspace. Looking to grow your marketing team? Stay open to non-linear paths.

Management

Backlinko

DECEMBER 27, 2024

Gemini Similar to ChatGPT and Claude, Gemini (formerly Google Bard ) is another AI chatbot that provides text responses to prompts. Like this: As a Google app, Gemini is integrated with many Google products. This lets you verify its responses via Google Search with one click. Then click Create article.

Transform

Backlinko

MARCH 26, 2025

I researched and tested the best ORM tools available. Brand24 Best for spotting sudden spikes in mentions and identifying key influencers Pricing: Starts at $199 per month; 14-day free trial available Brand24 is an AI-powered media monitoring tool. And found the top five thatll make your life easier.

PR

Hootsuite

JULY 15, 2025

In this guide, I’m sharing the best ChatGPT alternatives to power up your marketing workflow. Streamlined repurposing: Got a blog post you want to turn into a LinkedIn carousel? Customer review: Source: G2 Best ChatGPT alternatives for content creation 2. It’s becoming a core part of how modern teams get work done.

SEO

Martech

APRIL 10, 2025

But Pinterest is the blogging world’s dirty little secret one of the leading traffic sources behind Google. If you have a blog and aren’t using Pinterest, you’re missing out in a major way. It allows you to get more eyes on your own Pins (graphics, product images or videos) that link back to your blog.

Content Marketing

Exposure Ninja

APRIL 25, 2025

AI-Optimised Content Will Be Non-negotiable In 2025, creating content solely for traditional search engines like Google and Bing isn’t enough. But we’re (thankfully) past the phase of asking ChatGPT to write the entire blog post. Today, the best marketers are using AI to enhance their process not replace it.

Market Trends

Backlinko

DECEMBER 23, 2024

When people want to find a product or service, they often type in a keyword or a phrase on search engines like Google. For example, someone might go to Google and search kitchen remodelers in Los Angeles. The businesses that appear on the first page of Google for that keyword are doing their SEO right.

SEO

Hubspot Marketing

FEBRUARY 18, 2025

Thats what happens when marketers ignore keyword intent, which is the missing element of the puzzle. Google and its counterparts aim to show users relevant content and pages that help answer their questions. A person who wants to try on Nike shoes could Google Nike store near me. Thats even true for pieces that are well-written.

Real Estate

Buffer Marketing

NOVEMBER 7, 2024

To make your analysis truly useful, it’s important to: Pick the right competitors to analyze Know which aspects of your competitors’ business are worth analyzing Know where to look for the data Understand how you can use the insights to improve your own business. The best place to dig through employee reviews is Glassdoor.

Customer Acquisition

Marketing Insider Group

JUNE 18, 2025

Let’s get real – everyone’s always yammering on about “best practices” for content: catchy headlines, stuffing in keywords, blah blah blah. That’s why we binge Netflix instead of reading instruction manuals for fun. They’re not just cranking out blog posts or videos; they’re spinning a yarn, pulling readers in, making them care.

Transform

Backlinko

JUNE 23, 2025

It helps you: Spot content gaps before competitors do Build topical authority Create smart internal linking opportunities For example, search Google for “site:backlinko.com ‘backlinks’” and you’ll see we have this topic covered from every angle. I’ll show you how it works using Google and Pinterest.

User-Generated

Customers.ai

DECEMBER 23, 2024

Binging your blog? Behavioral Analytics Tools Platforms like Google Analytics and Hotjar help you understand whats happening on your site. For instance, set softer triggers for blog readers and more direct ones for visitors on pricing or checkout pages. Are they glued to your product pages? Bonus : Customers.ai

Price

SocialPilot

JULY 20, 2025

While content quality is important, the frequency and consistency with which you post new YouTube content impact how your target audience engages with your channel. Using analytics to identify the best time to post on YouTube for your specific audience helps maximize initial engagement and algorithmic performance.

Transform

Duct Tape Marketing

JULY 29, 2025

The marketing funnel is no longer a straight line — it’s an ongoing conversation between the buyer and AI assistants like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. Today, AI has inserted itself into every stage of the Hourglass: Know: Buyers start with AI search, not Google, and may never see your site.

SEO

Exposure Ninja

MAY 2, 2025

Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services. Get to the top of Google Learn how to get your website to the very top of Google (and turn that traffic into revenue ).

Digital Marketing

Duct Tape Marketing

JULY 29, 2025

The marketing funnel is no longer a straight line — it’s an ongoing conversation between the buyer and AI assistants like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. Today, AI has inserted itself into every stage of the Hourglass: Know: Buyers start with AI search, not Google, and may never see your site.

SEO

Hootsuite

NOVEMBER 26, 2024

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. Monitor relevant keywords and topics The first step here is to choose which keywords and topics to monitor. What is OSINT?

Law

Exposure Ninja

MAY 2, 2025

Get to the top of Google Learn how to get your website to the very top of Google (and turn that traffic into revenue ). Generative AI platforms like ChatGPT , Claude, Perplexity , Copilot, and Gemini , as well as Google’s AI Overviews , are changing how people search. Which locations does [your company] serve?

PR

Neil Patel

JUNE 18, 2025

That means it’s helping artificial intelligence (AI) learn from your blog posts, product pages, help docs, and more. Blocking GPTBot restricts your content from being used in AI-generated responses, which can limit brand visibility in tools that now dominate early-stage discovery. But should you let it?

User-Generated

Exposure Ninja

JULY 11, 2025

If your blog ranked at the top of Google , you could capture that traffic. If they’re on Google, they’re likely skimming the AI Overview or using AI Mode , not scrolling for links. If they’re on Google, they’re likely skimming the AI Overview or using AI Mode , not scrolling for links.

User-Generated

Exposure Ninja

JUNE 27, 2025

Right now, your target customers are researching on ChatGPT or Perplexity , relying on Google’s AI Overviews for product comparisons, and using Google’s AI Mode to make buying decisions. Or your audience asks ChatGPT for the “best [your service]” and gets directed straight to your competitors.

User-Generated

Backlinko

JUNE 23, 2025

View each tool’s highlights here: What Are the Best AI Marketing Tools? ChatGPT Best all-purpose AI marketing assistant Price: $20+/month; limited free plan available I can’t write about the best AI tools for marketing without starting with ChatGPT. Including writing, video creation, and customer research. Short on time?

User-Generated

Orbit Media Studios

APRIL 2, 2025

Today, using our best research and input from AI marketing experts, well share a checklist for website AI-readiness. That kind of multi-parameter search doesnt work well in Google, so theyre using AI. But does your website work well for the AI visitor? Is it an AI-friendly website? Is it AI accessible?

User-Generated

Exposure Ninja

APRIL 25, 2025

When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock. Get to the top of Google Learn how to get your website to the very top of Google (and turn that traffic into revenue ).

Content Marketing

Exposure Ninja

JULY 24, 2025

Or searched for topics your blog covers in Perplexity , only to find your competitors being cited as the go-to sources? An AI Search Optimisation audit analyses how your brand appears across AI-powered platforms like ChatGPT, Perplexity, Google’s AI Overviews, Gemini, and Bing Copilot. “That’s an issue.

User-Generated

Customers.ai

DECEMBER 23, 2024

Binging your blog? Behavioral Analytics Tools Platforms like Google Analytics and Hotjar help you understand whats happening on your site. For instance, set softer triggers for blog readers and more direct ones for visitors on pricing or checkout pages. Are they glued to your product pages? Bonus : Customers.ai

Price

SocialPilot

DECEMBER 10, 2024

In this blog, we will drive you through the feedbacks about BrightLocal and its alternatives that can provide you better AI-based automated solutions. Whether you’re searching for a new review management platform or you’re an existing BrightLocal user considering an upgrade, this blog is here to assist you. 5 star (GetApp).

Management