Search Engine Land

MARCH 22, 2024

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust.

Real Estate 107

Real Estate User-Generated Price SEO 107

Backlinko

MAY 8, 2024

Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. For example, Google, “employment lawyer Seattle.” Here are the results: HKM Employment Attorneys has the top spot on Google Maps and in Google search. Note: This doesn’t include clicks from Google Maps.

Law 76

Law SEO PR User-Generated 76

Search Engine Land

NOVEMBER 8, 2023

Prompt: Write blog on The Importance of Local SEO for Small Businesses. Answer: Title: The Importance of Local SEO for Small Businesses Introduction: In today’s digital age, local search engine optimization (SEO) has become a crucial aspect of any small business’s online marketing strategy.

SEO 104

SEO User-Generated Education Digital Marketing 104

Search Engine Land

JANUARY 30, 2024

This article explores nine proven methods to help you turn SEO traffic into sales and leads. Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. You should: Focus on the first two actions on the blog. See terms.

SEO 111

SEO Transform Copywriting Law 111

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. Capitalize on seasonal topics Using tools like Google Trends and Semrush, look for trending keywords related to the holidays. Here are a few examples: For a local business, you could compile a guide of events in the area. See terms.

SEO 126

SEO PR eCommerce Analytics 126

Backlinko

APRIL 12, 2024

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). So Google deems it worthy of a high rank.

Customer 87

Customer SEO Place Price 87

Hubspot Marketing

DECEMBER 14, 2023

Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? If you don’t target the correct keywords for SEO (Search Engine Optimization), you may miss out on a lot of business. When I started a website for my small business, I was overwhelmed by the sheer amount of information surrounding SEO.

SEO 96

SEO Whitepaper Advertising Advertisers 96

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. Ecommerce SEO can be painful. Lectric ranks for highly competitive commercial intent keywords and brands in the top three positions of Google.

eCommerce 88

eCommerce PR Real Estate SEO 88

Search Engine Land

FEBRUARY 2, 2024

Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. This article provides tips on how to set up and use data from rank tracking tools, website analytics and call tracking to uncover opportunities and accurately quantify local SEO wins.

SEO 130

SEO Real Estate User-Generated Analytics 130

Sachs Marketing Group

NOVEMBER 17, 2023

You can improve local SEO rankings by optimizing your Google Business Profile, ensuring consistent NAP (Name, Address, Phone number) across online directories, gathering customer reviews, creating location-specific content, and engaging with the local community on social media.

SEO 91

SEO Promotion Health Customer 91

Search Engine Land

SEPTEMBER 27, 2023

Local businesses must ensure they can be found by those looking for them – both online and on the road. After all, people who are moving in may want to know more about the local community they are entering into. A map and directions Embed a map (preferably a Google map) that shows your location.

SEO 117

SEO Place Product Customer 117

OnPassive Marketing

JANUARY 19, 2024

Google is the industry powerhouse in the field of search engines. We’ll look into what SGE is in this blog article, discuss how it can affect organic traffic, and discuss how website owners can adjust to this major change in the digital landscape.

Transform 145

Transform User-Generated SEO Advertising 145

Scoop.it!

JUNE 1, 2023

It is LOCAL SEO, a POWERFUL TOOL that can help you reach your target audience , connect and target potential customers in the market. Local SEO is a technique for increasing the visibility of your local business in Google search results. Why is Local SEO Important for Your Small Businesses?

SEO 83

SEO User-Generated Customer Product 83

Marketing Insider Group

JANUARY 2, 2024

SEO is the cornerstone of online success, but it’s not a one-size-fits-all solution. For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience.

B2C 96

B2C SEO User-Generated Industry Insights 96

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. Google Q4 search ad revenue: $43.3 billion came from Google advertising. Of that, $61.2

Search Marketers 122

Search Marketers Shoppers SEO Marketing 122

Exposure Ninja

APRIL 2, 2024

Ranking in local search results is crucial for driving online traffic to your website and foot traffic to your brick-and-mortar stores. However, optimising your SEO for multiple locations can be tricky. You essentially need to create a local SEO strategy for each location you want to target.

SEO 52

SEO User-Generated PR Law 52

Neil Patel

MAY 28, 2021

Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe. How to do multiple-location SEO? What Is Multiple-Location SEO? To attract locals from various locations, you probably need to adopt a local SEO strategy. Attract Local Customers.

SEO 145

SEO Shipping Food Retail 145

Search Engine Land

DECEMBER 18, 2023

SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond.

SEO 133

SEO User-Generated Place Management 133

Search Engine Land

APRIL 26, 2024

With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. You can monitor any changes using Google Analytics, Search Console and other third-party tools. It can be overwhelming when you hear that an update has finished rolling out.

SEO 118

SEO Communications Place Analytics 118

Orbit Media Studios

MAY 7, 2024

Before you jump in, there are a few key questions you should ask yourself and your team: Should we translate or localize the site? Translating vs. localization Translating a website means translating text from one language to another verbatim. Some content, such as a history page, can be translated without localization.

Copywriting 83

Copywriting User-Generated Transform SEO 83

Search Engine Land

AUGUST 30, 2023

You see Google News surfaces every day. Top stories carousels, the Google news tab, site or app. There is no one silver bullet for Google News optimization. But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it. News showcase.

SEO 138

SEO User-Generated Management Branding 138

Hubspot Marketing

DECEMBER 1, 2023

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals. Email Marketing Vs. SEO - What are marketers saying?

Email Marketing 102

Email Marketing SEO Marketing Marketers 102

SMA Marketing

APRIL 4, 2024

That’s where Local SEO comes in! Local SEO is all about ensuring that people searching online in your local area can easily discover your business. ” By understanding what local people are searching for, you can attract customers within driving distance from your doorstep!

SEO 52

SEO Food Customer Marketing Strategy 52

Search Engine Land

JANUARY 27, 2023

Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. We know from Google that featured snippets were introduced in January 2014. Does that sound like featured snippets? Because it was.

Search Marketers 114

Search Marketers Real Estate SEO Marketing 114

Search Engine Land

OCTOBER 23, 2023

If you rely solely on ChatGPT , albeit a powerful tool, you are missing a largely impactful opportunity in SEO – getting recommendations directly from the source. Enter Bard , Google’s answer to the AI chatbot revolution. It’s trained on a vast dataset that includes Google Search.

SEO 138

SEO User-Generated eCommerce Customer 138

Rock Content

SEPTEMBER 7, 2023

It’s an absolute essential for any business looking to get noticed and succeed, and this is just as much the case for local businesses as it is for global brands. Up to 97 percent of modern consumers looking for information on local businesses take to the internet to look for it. Here’s a brief rundown of some key steps to take.

SEO 79

SEO Copywriting Energy Management 79

Buffer Marketing

APRIL 11, 2024

What’s your most popular newsletter or blog? Google Analytics (free): Your most popular web pages and how people are landing on your site. Yet, it might surprise you to know that in every startup I’ve worked with, even execs know how to use Google Analytics and SEO tools.   Sound complicated?

Energy 111

Energy Marketing Marketers Direct Mail 111

Hubspot Marketing

JUNE 16, 2022

How can you be sure that your business is taking advantage of every opportunity to attract local customers? One way is to perform a local SEO audit — a thorough assessment of your search engines rankings and the actions you should take to improve or maintain your local online presence. Local SEO Audit Guide.

SEO 120

SEO Analytics User-Generated Customer 120

Rock Content

SEPTEMBER 5, 2023

User-generated content – including blog posts, photos, social media content, and reviews – gives consumers what they’re looking for. If that content is SEO optimized, then search engines are more likely to reward you with that coveted first-page listing. Is UGC Good for SEO? Incorporate UGC in blog posts and articles.

User-Generated 77

User-Generated SEO Shoppers Copywriting 77

Search Engine Land

APRIL 8, 2024

Prompt: What strategies for building high-quality backlinks to improve SEO for www.polestarcf.com would you recommend? Answer: To build high-quality backlinks and improve SEO for www.polestarcf.com, I would recommend the following strategies: 1. Local SEO: If your business has a physical location, focus on local SEO strategies.

Finance 96

Finance Manufacturing Health Education 96

Neil Patel

SEPTEMBER 24, 2021

On the downside, Wix SEO limitations often come in for criticism, but that doesn’t mean you can’t enhance your site’s SEO considerably by applying a few best practices. This article details ten SEO best practices that can improve your Wix website rankings. Then there’s the Wix SEO tool. 10 Best Practices for Wix SEO.

SEO 137

SEO User-Generated Analytics Management 137

Search Engine Land

SEPTEMBER 11, 2023

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment. So what do you do?

SEO 141

SEO User-Generated Energy Promotion 141

SMA Marketing

OCTOBER 13, 2022

Looking to increase your local business visibility? In this blog, we're featuring our favorite local SEO tools. We have 10+ years of experience serving local businesses, so we've tested a lot of local SEO tools. Keep reading to learn which local SEO tools have the best ROI (many of them are free!).

SEO 98

SEO Analytics User-Generated Social Media Marketing 98

Neil Patel

JANUARY 26, 2023

Mega corporations like Amazon and Google seem to dominate the market with their services, but did you know that the vast majority of jobs are made by small business owners? Local businesse s , on the other hand, hire more people and have greater resilience to economic hardship. What is Google Map Pack?

SEO 94

SEO Price Energy Customer 94

Search Engine Land

JANUARY 19, 2023

Matt Cutts sticks a fork in guest blogging In 2014, Matt Cutts, the head of Google’s webspam team, took to his personal blog with a clear message: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy.” 9, 2012: What is Google’s view on guest blogging for links?

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Search Engine Land

JANUARY 17, 2023

Google blackens its logo, configures Googlebot to crawl at a much lower rate. In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). What about the SEO impact? businesses.

Search Marketers 105

Search Marketers Marketing Marketers SEO 105

SMA Marketing

NOVEMBER 3, 2022

Whether it's "Alexa," “Hey Siri,” or “Hey Google,” the ability to search the internet while driving or cooking is a convenience many people happily embrace. Voice search optimization has become a vital part of local SEO. Below the local pack, another SERP category, "People Also Ask," may or may not appear. Statistica ).

SEO 98

SEO Promotion User-Generated Advertising 98