blog guide-to-a-new-role-vp-of-marketing 
Set Up
JANUARY 10, 2023
” — LEANA LESS | FORMER VP OF GLOBAL MARKETING | AVEDA (AN ESTÉE LAUDER COMPANY). You’ve finally landed your dream role, and, with it, the pressures of getting it right. ” — KATIE KIRSCHNER | VP AND GLOBAL LEAD, HOSPITALITY CONSULTING | NCR. That’s what people need to do is hone that skill. ”
Tiecas
FEBRUARY 5, 2024
Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may notice some overlap between the challenges for different roles.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
FEBRUARY 10, 2021
Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. It plays a huge role in converting leads into paying customers. Your VP should be the first thing website visitors see on your homepage. . A value proposition (VP) is what makes your business unique.
Rock Content
FEBRUARY 21, 2024
So this is the content – be it in the form of videos, images, social media posts, or blogs – that is created and shared by your own team members. Audiences believe them more than C-Suite messages or generic marketing content. If you’re wondering what on earth EGC is, relax – you’re not alone. But, hey, we get it.
Hubspot Marketing
OCTOBER 17, 2022
But to get promoted, you need to do more than just perform well in your current role. You also need to demonstrate new skills that will help you succeed in the next role. Here, I spoke with Help Scout's VP of Brand, Kristen Bryant Smith , to learn what she looks for when promoting both ICs and people managers.
Pam Didner
SEPTEMBER 16, 2020
The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope.
Hubspot Marketing
JANUARY 4, 2021
Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective.
Expert insights. Personalized for you.
52 
Let's personalize your content