Hubspot Marketing

DECEMBER 1, 2023

If you're like many people, you've likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop. Nearly 60% even note social media sales have increased year over year. In this blog post, we’ll go over: What are social selling tools?

Price 99

Price CRM Social Media Marketing Management 99

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. These ideas are organized into three categories: strategies, tools and tactics.

Partner Marketing 112

Partner Marketing Manufacturing Thought Leadership Marketing 112

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity.

Transform 117

Transform Customer Journey Marketing Marketers 117

Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Decoding Price Strategy: The Bedrock of Business Success The world of commerce spins around the axis of pricing strategy. What Defines a Pricing Strategy? Let’s delve deeper.

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Price Shipping Promotion Customer Acquisition 80

Rock Content

MARCH 11, 2024

For example, is the money you put into social media marketing driving traffic to your website while increasing brand recognition and, ultimately, revenue? For example, is the money you put into social media marketing driving traffic to your website while increasing brand recognition and, ultimately, revenue? One thing is clear, though.

Content Marketing 96

Content Marketing Key Performance Indicator Marketing Marketers 96

Hubspot Marketing

NOVEMBER 15, 2023

Why building the right strategy will lead to solid ROI, doing so can be complex and time consuming. You’ll also want to determine how you’ll measure your success and key performance indicators (KPIs). You’ll also want to determine how you’ll measure your success and key performance indicators (KPIs).

Transform 81

Transform Key Performance Indicator Analytics User-Generated 81

Businesses Grow

SEPTEMBER 18, 2023

This quote is from Boss Mom CEO Dana Malstaff : “It’s easier to start a movement than build a business.” Are you going to walk into your supervisor’s office and tell her that you’re starting a movement this week? As I was helping a client with an exhausting sales problem, the truth finally sunk in.

SEO 118

SEO Education Advertising Advertisers 118

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Customers.ai

APRIL 11, 2024

Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy. When you’ve got better data, you can market more efficiently and give your visitors the experience they desire and deserve.

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may notice some overlap between the challenges for different roles.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Sprout Social

FEBRUARY 12, 2024

While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite.

Influencer Marketing 103

Influencer Marketing Transform Marketing Marketers 103

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed.

Event Marketing 124

Event Marketing Customer Journey Content Marketing Management 124

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. Did you know that 81% of marketing experts view content as a core business strategy?

Education 120

Education User-Generated Content Marketing Marketing Strategy 120

Buffer Marketing

JANUARY 15, 2024

Good B2B content puts the audience front and center  According to Morgan Short , Director of Content and Web Strategy at Vendavo, the first step to creating good B2B content is to "get relentlessly obsessed with your audience."   To really get to know your customers, Short suggests that brands "survey them.

Copywriting 113

Copywriting PR SEO Content Marketing 113

Vertical Response

APRIL 19, 2024

How can you elevate your work productivity starting today? Cut through the clutter of common advice with targeted, effective strategies that work. Expect no fluff here—just the core principles of time management and productivity enhancement that can revolutionize your workday. How can this be achieved?

Management 96

Management Product Health Transform 96

Scoop.it!

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. So, how do you use content marketing to boost conversions? Many elements influence ecommerce conversion rates.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Lynton Web

JANUARY 9, 2024

Understanding your customers is more crucial than ever in the ever-evolving business world. A buyer persona, which is a semi-fictional representation of your ideal customer, can be pivotal in ensuring your marketing strategies hit the mark. It's a fundamental step that brings numerous benefits to your business.

CRM 105

CRM Target Market Education Product 105

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Hubspot Marketing

DECEMBER 14, 2023

As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes.

Transform 111

Transform User-Generated Marketing Marketers 111

Hubspot Marketing

JUNE 5, 2023

But if you're unsure how to leverage AI to create better content, you're not alone. How HubSpotters Are Enhancing Their Content with AI 1. Understandably, some blog posts are more challenging to create content with a reliable conversion path." Which is where AI comes in.

Marketing Plan 119

Marketing Plan SEO Management Product 119

Businesses Grow

JULY 31, 2023

and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy. Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!)

Marketing Strategy 97

Marketing Strategy Marketing Marketers CRM 97

Rock Content

DECEMBER 18, 2023

As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our daily routines for crafting compelling marketing strategies. But it’s always good to have new powerful tools at your disposal to enhance creativity, efficiency, and boundless possibilities, right?

Transform 86

Transform Price CRM User-Generated 86

Rock Content

JUNE 29, 2023

According to the 2023 State of Marketing Report, 25% of marketers are planning to incorporate interviews into their strategies for the first time this year. In this article, I will share my recent experiences of integrating interviews into my marketing strategy, including personal results and insights.

Transform 84

Transform Promotion Education Marketing 84

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing? How effective is content marketing? What types of tools or software enable content marketing? website, blog, social media).

Content Marketing 132

Content Marketing Customer Journey Marketing Marketers 132

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Martech

DECEMBER 18, 2023

Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact. How can you use the ‘crawl, walk, run’ approach?

Key Performance Indicator 94

Key Performance Indicator Customer Journey eCommerce CRM 94

Customers.ai

FEBRUARY 28, 2024

I’ll start with an obvious observation: a customer’s first interaction with your company is never “making a purchase.” Understanding each customer’s journey, then, is absolutely key to building a better, more efficient marketing and sales process. I understand now, and I appreciate your patience.

Customer Journey 60

Customer Journey Customer Transform Outbound Marketing 60

Customers.ai

MARCH 12, 2024

In fact, according to Dan Taylor, Google’s VP of Global Advertising Strategies, only 30% of marketers feel prepared for third-party cookie deprecation and both advertisers and publishers have been reluctant to invest in cookie alternatives. So let’s jump in and look at how marketers can start moving toward a cookieless future.

Outbound Marketing 67

Outbound Marketing Customer Journey Advertising Advertisers 67

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

Transform 118

Transform Marketing Marketers User-Generated 118

Search Engine Land

FEBRUARY 2, 2024

Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. As podcasts continue to gain popularity, key SEO strategies can help your show stand out in a crowded landscape. SEO is key to ensuring your podcast reaches its audience. Guesting on other shows.

SEO 113

SEO PR Entertainment Health 113

Buffer Marketing

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. This is your street credibility and personal brand all rolled into one. What’s the true ROI?

Thought Leadership 129

Thought Leadership Transform Communications Branding 129

Neil Patel

JANUARY 28, 2023

A picture is worth a thousand words, so how many more words might video be worth? So how can you use video to supercharge your marketing strategy? This includes why they are so good at increasing sales. We’ll then share with you five tips to expertly market with video for your brand. That’s no small feat!

Marketing Strategy 88

Marketing Strategy Gen Z Marketing Marketers 88

Martech

MARCH 20, 2024

Start with soul searching What is your why? Don’t default to talking about the products or services your company provides or how it delivers them. Start by examining and then articulating your purpose because it’s the “why” that people actually buy. And technology buyers also buy on emotion. Descriptive names (e.g.,

Transform 108

Transform Branding Management Education 108

Hubspot Marketing

APRIL 20, 2023

Why you need lead generation tools Best B2B lead generation tools While a B2B lead is made when anyone shares name and contact information that enables you to identify and follow up with them, a quality lead is one that signals their seriousness about product interest by providing other useful information and engaging further with your business.

Price 98

Price CRM User-Generated B2C 98

Hubspot Marketing

JUNE 24, 2022

SEO, social media, and paid search are three powerful opportunities to get your products or services in front of more customers. But when you're first starting out as a business owner, expanding your digital reach can feel overwhelming — where to even begin? Have some broad assumptions about your target audience, and then narrow down.

SEO 127

SEO Customer Acquisition Advertising Advertisers 127

Customers.ai

MARCH 15, 2024

Your website visitor data. Whether it’s the rich potential of first-party data or your website analytics data, there is still plenty we can do to ensure campaigns are successful and clients are happy. Understanding Website Visitor Data At the core of any successful marketing strategy is a deep understanding of our audience.

CRM 67

CRM Direct Mail Outbound Marketing Analytics 67

Hubspot Marketing

JULY 10, 2023

Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. Here, we'll explore how three organizations used generative AI to achieve enhanced customer-centricity, and how your own business can, too.

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Customer Transform User-Generated Retail 79