Hootsuite

SEPTEMBER 25, 2023

engagement rate calculator you can use to quickly double-check your own performance stats. #1 1 Analytics Tool for Growth Beautiful reports. So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Is a 2% engagement rate high or low?

Real Estate 125

Real Estate Food Analytics Entertainment 125

Jeff Bullas

JANUARY 29, 2023

Before you buy Instagram followers, read this… I’m sure you’ve heard all the facts and figures. Instagram is killing it on numerous levels when it comes to user engagement and brand ROI. So, is it too late to make a splash on Instagram? So, is it too late to make a splash on Instagram?

User-Generated 264

User-Generated Management Price Customer 264

Hootsuite

FEBRUARY 7, 2024

So where exactly can you find the hashtag analytics you need to do all of that? And then learn how you can use Hootsuite to measure results. What are hashtag analytics? Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Here are the steps my team at HubSpot takes to generate leads from our blog. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

SocialPilot

MARCH 12, 2024

Reels are a significant part of Instagram and generate the highest engagement on the platform. There was a time when Instagram was all about sharing what you were up to then and there. When you want to schedule Instagram reels , there are many options to choose from. How to Schedule a Reel on Instagram?

Transform 84

Transform User-Generated Analytics Management 84

Hootsuite

JANUARY 18, 2024

Want to know how to get more views on Instagram Reels? We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains! We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains!

SEO 92

SEO User-Generated Entertainment Analytics 92

Scoop.it!

MARCH 14, 2024

If you’re wondering how to make this happen, this article is exactly what you need. Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions. For example, consider Hims as an example.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Today’s brands recognize the value of authenticity and targeted reach for online consumers.

Branding 125

Branding Logistics Influencer Marketing Affiliate Marketing 125

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. What is ChatGPT? Then insert the URL.

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

SocialPilot

FEBRUARY 21, 2024

One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% But what does Instagram influencer marketing entail, how much does it cost, and why do you need to choose it? What is Instagram Influencer Marketing? Macro: 500K to 1M.

Influencer Marketing 90

Influencer Marketing Fashion Marketing Marketers 90

Hubspot Marketing

AUGUST 8, 2022

Launched more than a decade ago, YouTube has kept a competitive edge against new players in the field, like TikTok and Instagram. According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. Instagram Video. Video marketing isn't "quick."

Video Marketing 118

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Buffer Marketing

SEPTEMBER 20, 2023

I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. Today, I’m happy to share with you all the tasks I have on my daily, weekly, and monthly checklists at Buffer and explain how I’m working on these tasks.

Analytics 112

Analytics Management Branding Place 112

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience. LinkedIn emphasizes career-related networking.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Hold tight: I cover what UTMs are and how to create them later.) #1

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Hootsuite

MAY 3, 2021

And they work with Google Analytics. UTM parameters work with analytics programs to give you a detailed picture of your social media results. They’re required by Google Analytics.). Examples: facebook, twitter, blog, newsletter, etc. UTM parameters are a simple, straightforward, and reliable way to track traffic online.

Analytics 145

Analytics User-Generated Influencer Marketing Promotion 145

Buffer Marketing

FEBRUARY 5, 2024

In this article, we’ll dive into why dark social matters, exploring its impact on analytics and its value for everyone who creates on the Internet. Madrigal in a 2012 article for The Atlantic , refers to the social sharing of content that occurs outside of what can be measured by web analytics.  That’s dark social.

Analytics 101

Analytics User-Generated Digital Marketing Communications 101

SocialPilot

DECEMBER 6, 2023

So, let us begin by understanding how algorithms work and what steps you can take to win over them. But how do social media algorithms work? But how do social media platforms ensure users view content especially tailored for them? But how do social media platforms ensure users view content especially tailored for them?

Entertainment 80

Entertainment Fashion User-Generated Analytics 80

Hubspot Marketing

JANUARY 21, 2020

Looking at their Instagram, you can gather a few clues: From skating to lifestyle and even surfing, Vans has a different Instagram account for each of their target audiences — and each account is just different enough to resonate with its specific consumer. Take this Instagram account geared towards women: Image Source.

Food 133

Food Analytics Millennials Target Market 133

Buffer Marketing

MARCH 19, 2024

  YouTube is effectively the video version of its parent company, Google, so the way users discover videos on the social media platform is a lot like how they search for something on the search engine. Here’s how → How YouTube’s search algorithm works Wait, what is YouTube SEO?

SEO 112

SEO Analytics User-Generated Price 112

Hootsuite

JANUARY 18, 2024

If you don’t know who you’re talking to, how can you ever say the right thing? If you don’t know who you’re talking to, how can you ever say the right thing? So before you even sign up for that Instagram account, you’ve got to do some homework. Learn how to identify your unique audience and niche here. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Hootsuite

JULY 5, 2022

The best ways to achieve Instagram growth have changed a lot in the last year as the platform has pivoted hard towards video – especially Reels. In this post, we’ll look at how to build an Instagram growth strategy that brings in new followers and keeps them around for the long haul. 11 strategies for organic Instagram growth.

Analytics 110

Analytics Management Branding Social Media Marketing 110

Sprout Social

NOVEMBER 8, 2021

You already know that Instagram Stories are a great tool for engaging your audience on Instagram. This is where your Instagram Stories Highlights come in. Throughout this article, we’ll do a deeper dive into what Instagram Stories Highlights are and how they work, as well as how you can use this feature for your business.

Food 135

Food Education eBook Promotion 135

Hootsuite

SEPTEMBER 9, 2022

If you’re like most Instagram users, you probably only track a handful of Instagram metrics. Maybe you check how many likes and comments your posts get, or how many followers you’ve gained in the last month. But do you really know which Instagram metrics matter and which don’t?

Analytics 75

Analytics User-Generated Social Media Marketing Branding 75

Sprout Social

JULY 19, 2023

Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Driving conversion through compelling video is a common goal in social media video marketing. A strong conversion rate is a quantifiable way to make a case for more video resources.

Customer Acquisition 89

Customer Acquisition Analytics Education Entertainment 89

Buffer Marketing

OCTOBER 23, 2023

Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. The beauty of short-form video is that it allows anyone to become a creator. With a phone and the Internet, you can start growing a platform for yourself.

Analytics 130

Analytics Promotion Transform SEO 130

Hubspot Marketing

MARCH 19, 2024

I think Miss.Excel ( a company that offers Microsoft Excel courses ) is a great example of using short-form videos on Instagram. I think Miss.Excel ( a company that offers Microsoft Excel courses ) is a great example of using short-form videos on Instagram. What challenges are they facing? Make it easy to buy from you online.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Buffer Marketing

JANUARY 18, 2023

In this article, we’ll walk you through some of these tools and how they can support your content creation journey. How it helps : If you’re ever stumped for ideas, checking Google Trends for topic ideas is a great way to get over your block. AnswerthePublic Price : Free with limited access.

Price 129

Price User-Generated Management Education 129

Hootsuite

MAY 18, 2023

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Looking to make a splash with short-form video content? You’re not alone.

User-Generated 113

User-Generated Video Marketing Shipping Product 113

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them.

Analytics 102

Analytics Social Media Marketing Law Product 102

Sprout Social

SEPTEMBER 2, 2022

How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics.

Social Media Marketing 114

Social Media Marketing Price Marketing Marketers 114

Sachs Marketing Group

DECEMBER 26, 2023

To increase visibility on Instagram, business owners can adopt a strategic approach focusing on engaging content, intelligent hashtag use, and active community interaction. Are you struggling to increase visibility on Instagram and need help with your social media marketing ? billion users.

User-Generated 52

User-Generated Social Media Marketing Transform Entertainment 52

Neil Patel

AUGUST 5, 2021

People want to see how your products could benefit them, or how you can help them on their fitness and weight loss journey. People want to see how your products could benefit them, or how you can help them on their fitness and weight loss journey. The health and fitness industry is worth over $96 billion dollars.

Advertising 141

Advertising Advertisers Health User-Generated 141

Sachs Marketing Group

MAY 1, 2024

Utilizing platforms such as Facebook, Instagram, or LinkedIn allows you to tailor your message based on demographics, interests, and behaviors, ensuring your ad budget is spent efficiently. If you’re wondering how much social media ads cost , each platform offers easy-to-use ad management tools to ensure you don’t overspend.

Health 52

Health Transform Education Marketing 52

Hootsuite

NOVEMBER 10, 2021

Read on to learn how to use TikTok for business — from setting up an account from scratch to measuring your success. Read on to learn how to use TikTok for business — from setting up an account from scratch to measuring your success. How to use TikTok for business. After all, TikTok has 1 billion monthly active users.

Gen Z 143

Gen Z Analytics Energy Advertising 143

Sprout Social

JANUARY 11, 2024

How exactly do you quantify the impact of your brand in people’s minds? In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind.

Branding 106

Branding Transform Health Analytics 106

Unbounce

MAY 16, 2023

There are countless channels: Twitter, Facebook, Instagram, Snapchat, TikTok, LinkedIn, just to name a few. Wanna learn how to use AI in your social media marketing? How can AI be used in social media? But jokes aside: If an influencer bites you, definitely get that checked out by a professional.) Posts to write.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Hootsuite

JULY 21, 2022

How about your COGS from your conversion rate? Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. And make sure you also try out our free and easy-to-use calculator to see how your efforts are paying off. Know your LTV from your YOY?

Promotion 113

Promotion Finance Analytics User-Generated 113