Unbounce

MAY 10, 2024

/ Landing page examples 8 dynamic landing page examples and best practices By Josh Gallant. TABLE OF CONTENTS What is a dynamic landing page? What is a dynamic landing page? So what variables can you target with a dynamic landing page? Updated on May 10, 2024. Let’s get started.

User-Generated 64

User-Generated SEO Promotion Advertising 64

Search Engine Land

JANUARY 17, 2024

This article explores a new paradigm for SEO, one rooted in effective brand building. How to shift from siloed technical SEO to an integrated strategy that packages your brand in a way search engines can easily comprehend. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 124

SEO Branding Entertainment Communications 124

Search Engine Land

MARCH 26, 2024

By understanding how some critical SEO research components translate into ASO planning – and implementing them effectively into your app strategy – you can improve your chances of achieving stronger app store visibility, stronger app visibility on Google and increased downloads.

SEO 95

SEO Real Estate PR Health 95

Unbounce

MAY 15, 2024

How do you avoid the “measure everything” trap that ultimately leads to you and your team feeling overwhelmed and taking no action at all? More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket. Updated on April 27, 2024.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Rock Content

MAY 9, 2024

Google’s Search Generative Experience (SGE) is changing how people interact with search results. This new AI-driven feature, part of Search Labs, combines information from multiple sources to give detailed answers directly on the search results page, reducing the need for users to click on links. How Does Google SGE Work?

Health 94

Health User-Generated Finance Advertising 94

AWeber

APRIL 23, 2024

Mornings spent racing to your page to discover how your last post performed. When you’re ready to turn your social media followers into paying customers, a link in bio landing page can help you get there. On most social platforms, brands can add a link to their bio (or “profile”) page. Long nights. Tough decisions.

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User-Generated Analytics eCommerce Price 73

Unbounce

MAY 16, 2024

12 min read How do you measure success? A/B testing metrics are critical for determining the effectiveness of your experiments and hypotheses. A/B testing metrics are critical for determining the effectiveness of your experiments and hypotheses. More blog posts by Josh Gallant Why is A/B testing analysis important?

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User-Generated eCommerce Shipping Customer 52

Search Engine Land

APRIL 26, 2024

Assess the impact on your site The first step is determining how the latest update has affected your site. While this is a good indication of how a core update has impacted your site’s visibility in the SERPs, you’ll need to dig deeper to really understand the update’s effects.

SEO 122

SEO Communications Place Analytics 122

Search Engine Land

OCTOBER 27, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Digital Marketing 124

Digital Marketing SEO User-Generated Thought Leadership 124

Search Engine Land

JANUARY 30, 2024

Here are some key areas to focus on: Use white space to declutter your pages. Here are some key areas to focus on: Use white space to declutter your pages. Focus on your page speed – slow sites lose 90% of leads. Landing pages : If your landing pages aren’t converting, begin A/B testing them.

SEO 116

SEO Transform Copywriting Law 116

Hubspot Marketing

MAY 29, 2023

In this blog post, we'll explore the top types of AI-generated content in marketing. Scheduling and Posting: AI-powered social media scheduling tools can help you automatically post your content at the most effective times, and even optimize your content for specific social media platforms.

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Whitepaper eBook User-Generated Marketing 122

Customers.ai

FEBRUARY 6, 2024

To help you better understand how to capture that top of the funnel traffic, we are going to dive deep into what top of the funnel marketing entails, breaking down its essential components, effective channels, and looking at the tools that can supercharge your efforts to reach a wider audience. What is top-of-funnel marketing?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all? Landing Page : This is where your lead magnet captures information provided by the visitor.

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eBook Finance User-Generated Transform 145

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. Driving customers—not just visitors—to your landing page is the best way to make sales. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

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AWeber

MARCH 5, 2024

Most likely, the issue lies with your Facebook landing page. Maybe there’s a disconnect between your landing page and what you’re promising in your ads. Maybe your landing page just doesn’t look credible or trustworthy. What is a Facebook landing page? Why do you need Facebook landing pages?

User-Generated 91

User-Generated Price Shipping Promotion 91

Search Engine Land

FEBRUARY 15, 2024

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. Ad-to-landing page alignment. However, this approach rarely succeeded. These include: CRM setup.

CRM 107

CRM Education Communications Branding 107

Hubspot Marketing

JANUARY 4, 2024

Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you've created? If you closely analyze what happens at every stage of your funnel, you'll be able to understand how to influence prospects to move them to the next stage.

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eBook Customer Journey User-Generated Marketing 109

Hubspot Marketing

NOVEMBER 17, 2023

Conversion copywriters -- the people who write landing page copy that converts readers and delivers sales -- are wonderful human beings. You see, conversion is very much a science of the mind -- how your prospect's mind processes information, makes decisions, and decides to convert. Wouldn't you like to have that skill?

Copywriting 108

Copywriting Finance Place Product 108

Hubspot Marketing

MAY 9, 2023

One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems. The following examples showcase how to get those customized results.

Whitepaper 127

Whitepaper Transform Promotion Marketing 127

Search Engine Land

SEPTEMBER 6, 2023

Here’s how embracing topic clusters can elevate your SEO efforts and meet your audience’s needs more effectively. Why you need to organize content for Google Part of how Google assesses your content is how they are linked together. But there’s a solution.

SEO 138

SEO Digital Marketing Health Social Media Marketing 138

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Effective blog lead generation requires both creative and analytical skills. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Search Engine Land

DECEMBER 1, 2023

A much more effective strategy is to retarget and nurture. Let’s take a look at how this all works together. Uploaded display ads are ads that you create in GIF, JPEG, or HTML5 format. Google’s responsive display ads are created in your Google Ads account. It’s entirely obsolete. What is Google retargeting?

Direct Mail 118

Direct Mail User-Generated eCommerce Email Marketing 118

Backlinko

MAY 14, 2024

This guide will teach you how to market your small business using six best practices. You’ll learn: How to figure out who wants what you’re selling How to make your business stand out from the crowd How to use nine effective marketing channels Ready to cut through the noise? Let’s begin.

PR 74

PR Customer loyalty User-Generated Marketing 74

Hubspot Marketing

JANUARY 13, 2023

Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. Let's start with defining a lead.

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User-Generated eBook Inbound Marketing Promotion 145

Search Engine Land

SEPTEMBER 6, 2023

Don’t overlook the importance of optimizing your pages for the best mobile experience to maximize your conversions. Up to 70% of people would rather get information about a company or learn something from an article or blog post than a traditional advertisement. What comes to mind when you think of the fading days of summer?

SEO 134

SEO User-Generated Shoppers Retail 134

Rock Content

MAY 11, 2024

The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very significant number to know by heart. That is why today we are going to look into how to calculate it properly and what benefits a business can get knowing its Customer Acquisition Cost.

Customer Acquisition 52

Customer Acquisition Customer CRM Key Performance Indicator 52

Unbounce

APRIL 19, 2024

TABLE OF CONTENTS What is CRO and how can it improve your sales and marketing? 12 real CRO case studies from top brands How to run an effective CRO initiative SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Updated on April 16, 2024. LeBron and Magic.

User-Generated 52

User-Generated Transform eBook Non-Profit 52

Unbounce

MAY 6, 2024

/ Conversion optimization How to increase conversion rates: 26 effective tips and strategies By Josh Gallant. Jokes aside, boosting landing page conversion rates is a headache every marketer has faced. More blog posts by Josh Gallant Not convinced? Updated on April 30, 2024. Need a more recent example?

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User-Generated Non-Profit Customer Journey Analytics 59

Unbounce

MARCH 5, 2024

You spend hours meticulously crafting a landing page for your campaign, perfecting every aspect of the copy, design, images, and page flow. Then you launch the page and wait for the conversions to come rolling in—and wait, and wait, while your analytics dashboard stays as quiet as a silent auction at a mime convention.

Price 98

Price eCommerce Transform User-Generated 98

Buffer Marketing

APRIL 11, 2024

But passionate volunteers, staff, donors, and funding partners are willing to contribute their time, even if it’s not the most efficient or effective way to get things done. Here's how: Unfilled positions. Think nonprofits and Silicon Valley startups have nothing in common? Think again. ” And they grow quickly.

Energy 113

Energy Marketing Marketers Direct Mail 113

Internet Marketing Ninjas

OCTOBER 4, 2022

The majority of business sites have blogs that are updated on a semi-regular basis. But very few of those blogs have a well-defined buying journey a reader could take should they land on a blog post with a buying intent. In most cases, blogs have very little planning behind them. But what should content be?

SEO 122

SEO Product Marketing Marketers 122

Search Engine Land

FEBRUARY 20, 2024

Let’s look at a quick how-to fitness-related search to see video’s SERP dominance in action: Reason enough to keep reading, right? Video page optimization, including headlines (the most important factor and one that should include your top keyword), descriptions, tags, and thumbnails. Get the daily newsletter search marketers rely on.

Real Estate 122

Real Estate SEO Branding Place 122

Search Engine Land

DECEMBER 6, 2023

SEO content should be crafted to highlight the unique selling points of your products or services and how they compare to competitors, leveraging case studies, reviews, and testimonials. SEO is critical in capturing high-intent searches and directing them to conversion-optimized pages.

SEO 104

SEO CRM B2C eBook 104

Orbit Media Studios

FEBRUARY 14, 2024

We look at the top pages. Then we usually set up a quick exploration to show landing page performance. They did it by turning off ads that send traffic to specific pages that don’t convert for mobile users. They are all using mobile devices and all landing on the same page. But first, what’s a landing page?

Analytics 77

Analytics User-Generated eCommerce Advertising 77

Hubspot Marketing

APRIL 5, 2023

For a lot of marketers, getting visibility into the most effective touchpoints can be tough. And how can you use it to improve your marketing strategy? And how can you use it to improve your marketing strategy? It shows how marketers impact the number of leads that come from a given channel, touchpoint, or campaign.

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. You have a passion for food and want to share it with the world.

Food 92

Food Affiliate Marketing Promotion SEO 92

Hubspot Marketing

FEBRUARY 8, 2024

To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what makes them so effective. To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what makes them so effective.

Transform 110

Transform User-Generated Marketing Marketers 110