Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance.

eCommerce 76

eCommerce Shoppers User-Generated Marketing 76

Vertical Response

MAY 24, 2024

Need email inspiration that drives results? Our no-nonsense guide of ‘100 email marketing prompts everyone should know’ delivers just that. From compelling subject lines to irresistible calls to action—every prompt is a click away from upping your email game. The secret lies in email marketing prompts.

Email Marketing 72

Email Marketing Law Customer Journey Marketing 72

AWeber

MAY 24, 2024

Have you hit a speed bump when it comes to growing your email list? If you want to quickly grow your list without compromising its quality, this guide is for you. There are countless ways to add new people to your email list. When you’re looking to grow fast, it’s easy to lose sight of aiming for quality subscribers.

User-Generated 71

User-Generated Promotion Email Marketing Digital Marketing 71

Customers.ai

FEBRUARY 6, 2024

The thing is, top of the funnel marketing is the first step in driving those sales. Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach. What is top-of-funnel marketing? They want money.

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Litmus

MARCH 6, 2024

Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. CTAs help guide your subscriber to the primary action you want them to take. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important?

Email Marketing 115

Email Marketing Marketing Marketers Entertainment 115

Hubspot Marketing

JANUARY 4, 2024

Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you've created? A lot of it comes down to building the right marketing funnel strategy, i.e., deciding what types of collateral to use at which stage of a lead's readiness to buy.

eBook 123

eBook Customer Journey User-Generated Marketing 123

AWeber

MAY 22, 2024

Ever wonder why some businesses have a knack for achieving their marketing goals? This guide clears that up for you and provides a crystal-clear explanation (with plenty of examples!) I’ve shared many of their stories and insights, plus a few priceless tips, in the guide below. In many cases, the answer is outrageously simple.

Whitepaper 87

Whitepaper Copywriting User-Generated Promotion 87

Hubspot Marketing

MAY 28, 2024

The reality is it’s changing the way we work as marketers. Our State of AI report shows that more than half of marketers (60%) are using AI tools in their role. That’s a good thing, though, because there are smart ways you can use AI to become a better marketer. What’s trending in AI for marketers? Uplevel your AI skills.

Education 104

Education CRM Marketing Marketers 104

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.

Energy 118

Energy Marketing Marketers Direct Mail 118

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness campaigns are meant to do exactly what they say: to make customers aware of your brand so that when they finally enter the market, you have a leg up due to brand recognition.

Marketing Strategy 109

Marketing Strategy Marketing Marketers Shipping 109

Hubspot Marketing

DECEMBER 14, 2023

As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes.

Transform 126

Transform User-Generated Marketing Marketers 126

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 100

Email Marketing Marketing Marketers Customer Acquisition 100

Lynton Web

JANUARY 26, 2024

Successful marketing requires more than just catching your audience's eye — you need to keep them engaged and guide them through your company's sales funnel! But how do you ensure that your leads don't just recognize your brand but also grow to trust it and choose it over the competition? Typically, it involves email marketing.

Customer 105

Customer Education Analytics Communications 105

AWeber

JANUARY 9, 2024

Email nurture campaigns are the answer! We all know it’s important to keep our email subscribers engaged, send them personalized content, and nurture them through the sales funnel. That’s where email nurture campaigns step in. What is an email nurture marketing campaign? The best part?

Customer 85

Customer Copywriting Email Marketing User-Generated 85

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Transform 79

Transform User-Generated Marketing Marketers 79

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 123

Whitepaper Content Marketing Thought Leadership Marketing 123

Search Engine Land

APRIL 1, 2024

User-generated content (UGC) has emerged as a powerful tool for enhancing search marketing. The core: Establishing and leveraging authenticity, engagement Authenticity and community engagement are fundamental to effective search marketing. Search marketing today mirrors real-world human connections.

User-Generated 100

User-Generated SEO Search Marketers Branding 100

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? A guiding policy for dealing with the challenge.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Hubspot Marketing

NOVEMBER 30, 2022

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? Marketing has always been about connecting with your audience in the right place and at the right time. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Hubspot Marketing

JANUARY 13, 2023

Then, we'll cover why you need lead generation and how to qualify someone as a lead. Let's say you take an online survey to learn more about how to take care of your car. A day or so later, you receive an email from the auto company that created the survey about how they could help you take care of your car.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Understood?

Promotion 104

Promotion B2C Retail Direct Mail 104

Search Engine Land

SEPTEMBER 6, 2023

Approaching link building with this perspective can lead one to focus too much on nurturing skills for bulk outreach or email automation. These are good skills, but the best link building methods are based on the marketing of content. This is the marketing of content, which is a different skill than traditional link building.

PR 134

PR SEO Health Influencer Marketing 134

Hubspot Marketing

OCTOBER 31, 2023

If it’s their first day, they won’t know exactly how to get the job done. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs.

User-Generated 127

User-Generated Education Market Research Customer 127

Search Engine Land

DECEMBER 1, 2023

A much more effective strategy is to retarget and nurture. Let’s take a look at how this all works together. Uploaded display ads are ads that you create in GIF, JPEG, or HTML5 format. Google’s responsive display ads are created in your Google Ads account. It’s entirely obsolete. What is Google retargeting?

Direct Mail 117

Direct Mail User-Generated eCommerce Email Marketing 117

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketing 115

Marketing Marketers User-Generated Promotion 115

Rock Content

FEBRUARY 15, 2024

Do you want to learn everything about email marketing for beginners? You are on the right page, as this digital marketing strategy, widely used in e-commerce, has been widely used by companies in all segments — and has shown good results. Download this post by entering your email below Do not worry, we do not spam.

Email Marketing 83

Email Marketing Marketing Marketers User-Generated 83

Orbit Media Studios

JUNE 5, 2024

Regardless of the traffic source, regardless of content strategy, conversion optimization is the fastest path to more B2B leads. But first, we’ll summarize it all in this brief video: The strategies themselves aren’t advanced but the tools we’ll use definitely go beyond the basics. Because you already have a visitor.

Copywriting 90

Copywriting User-Generated Outbound Marketing Thought Leadership 90

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all? Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place.

eBook 145

eBook Finance User-Generated Transform 145

Customers.ai

DECEMBER 4, 2023

In the ever-evolving realm of marketing, one strategy continues to stand the test of time — Outbound Marketing. Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences. What is Outbound Marketing? Why is Outbound Marketing Important?

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 128

Email Marketing Health Marketing Marketers 128

Digital Marketer

MARCH 1, 2024

Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. Content Marketing 7.5 million blogs are published each day. And if you look at it, truly look at it, you will know how true the statement is. Content marketing goes beyond promoting products. Or Iron Man without his tech-suit.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 90

eBook Marketing Plan Influencer Marketing Marketing 90

Search Engine Land

FEBRUARY 15, 2024

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. Lead follow-up strategies. Dig deeper: 2024 B2B trends: 6 key areas for marketing success 2.

CRM 105

CRM Education Communications Branding 105

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Influencer Marketing 83

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 83

Unbounce

MAY 13, 2024

How to prioritize A/B testing ideas Building a culture of marketing experimentation SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. More blog posts by Josh Gallant Oli Gardner Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet.

Price 105

Price eCommerce User-Generated Copywriting 105