Backlinko

OCTOBER 23, 2024

Below, you’ll learn how to do the same. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Further reading: SEO Strategy: How to Create an Effective Plan 2.

Marketing Strategy

Hubspot Marketing

OCTOBER 28, 2024

But before we get to that, I will share my secret for finding video marketing ideas and what kind of video content is popular among consumers. Table of Contents How do I find video content ideas? 15 Business Video Ideas How do I find video content ideas? My method for finding video content ideas is pretty simple.

Video Marketing

Hubspot Marketing

MAY 7, 2025

From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. These blogs are always fresh with actionable information you can use to improve your marketing: 1. The website publishes regular blog content with valuable tips and insights.

Social Media Marketing

Buffer Marketing

JANUARY 16, 2025

Supports platforms like Instagram, TikTok, YouTube, and more. Google Alerts Answer Socrates Exploding Topics Finding trending topics Free plan available. Discover influencers and content preferences. Track media coverage across social media, news, blogs, and podcasts. This is where social listening tools come in.

Price

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Should we post more on Instagram next month? and many more.

Analytics

Hubspot Marketing

NOVEMBER 4, 2024

The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping. At least, that’s how this marketer’s story arc went. New to Instagram?

Product

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t.

Whitepaper

Buffer Marketing

NOVEMBER 4, 2024

How many social media platforms  can you manage at once ? Instagram 5. This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy. Of course, it isn’t only about the total number of users on the host of social media apps out there. Facebook 2.

Branding

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. And it likely isn’t to you, either. Table of Contents What is D2C marketing?

Manufacturing

Marketing Insider Group

JANUARY 21, 2025

It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens. Understanding Your Audience Creating shareable blog content starts with knowing your audience.

Entertainment

Hootsuite

NOVEMBER 21, 2024

While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today?) In some cases, long form is required—like, for example, a blog post explaining the pros, cons, and best practices for short vs long form content. So go long; we’ll catch you at the end. Key Takeaways What’s the difference?

Social Media Marketing

Buffer Marketing

AUGUST 6, 2024

And then I remembered how fascinated I’ve been with stories my whole life. My passion for narrative naturally evolved into a commitment to thought leadership, where I leverage the art of storytelling for myself and my clients to share insights, provoke discussions, and influence change.

Thought Leadership

Hubspot Marketing

APRIL 21, 2025

In other words, youve come to the right blog. Our data shows the top three social media platforms for driving site traffic, social media engagement, and audience growth are all video platforms specifically, Instagram, YouTube, and TikTok. Brands will prioritize partnering with smaller influencers to create social media videos.

Social Media Marketing

Buffer Marketing

DECEMBER 5, 2024

How have my followers grown this month? The answers are out there, and there are tools to help you find them. Feel free to try them and see what insights you can find! First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics.

Analytics

Sprout Social

JULY 25, 2025

Source: Instagram This shows off their high-quality products in real life, adds social proof and makes their brand feel human. Source: Instagram It’s authentic, educational and builds lasting trust around Riverford’s processes—a key selling point for the brand. Running out of ideas for what to post next? It happens. Local relevance.

Branding

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

PR

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer Marketing

Buffer Marketing

JULY 31, 2024

But where do you even find content to curate ? And given the popularity of content curation, how do you stand out and offer bits and pieces that no competitor has an eye on? How are you any different? Industry-specific newsletters will provide you with a plethora of shareable content that your audience will find useful.

User-Generated

Sprout Social

JULY 1, 2025

Dimperio is a Millennial herself, as well as a brand builder and digital native who helped define influencer culture. In this guide, we explain how Millennials want brands to show up on social media and how to market to them the right way. How to reach Millennials on social media On social, Millennials look for connection.

Millennials

Buffer Marketing

DECEMBER 6, 2024

I’m deep in planning mode for January and have been thinking through how I want to spend 2025 (very proactive, I know). Try it → 👇 The latest from the blog Here’s a no-frills guide to Instagram hashtags and how to use them. Is 2025 your year of growth as a creator? Set clear goals.

Influencer Marketing

Hootsuite

JANUARY 17, 2025

adults, and 37% of those aged 18 to 29, get news from social media news influencers. Those news influencers create content about a wide variety of topics important to social media advocates. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. What is social media advocacy?

Promotion

Buffer Marketing

OCTOBER 1, 2024

This is probably going to age me, but remember when adding a link to an Instagram Story required you to have at least 10,000 followers? Thankfully these days, it's a whole lot easier with Instagram's link sticker — and you can use it no matter how many followers you have. What are Instagram Story link stickers?

Promotion

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. After that, how to improve prompts to get even better answers from me. This could include blog posts, white papers, webinars, or infographics. Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns.

Whitepaper

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Content Marketing Checklist 1.

Digital Marketing

Hubspot Marketing

JULY 21, 2025

So, how did he earn 3.7 Dear Sir or Madam, I used to write blogs about incontinence briefs. If I can find the interesting nugget in that, I guarantee there’s something you can find to care about. I’m the one spending 40 or 50 hours a week on a video, so I need to find it really interesting. I wish it was more.

Marketers

Customers.ai

DECEMBER 4, 2024

Forget the tired, slow, “set-it-and-forget-it” methods of building your email list. Growth hacking is all about getting creative, working smarter (not harder), and using data-driven tools and strategies to grow your list faster than you ever thought possible. Ready to build faster, smarter, and bigger?

CRM

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. TikTok and Instagram are increasingly popular for reaching holiday shoppers. Instagram Stories can feature deals and promotions via bio links and shoppable posts. Want to boost your holiday sales?

Marketing Strategy

SocialPilot

JULY 12, 2024

Social media analytics is the process of collecting, analyzing, and interpreting data from various social media platforms to understand how your audience perceives and interacts with your content. Deciphering all this data helps marketers and businesses understand how their social media campaigns perform and impact their business goals.

Analytics

Hootsuite

JANUARY 10, 2025

Bonus: Use our free engagement rate calculato r to find out your engagement rate 4 ways fast. How to increase Facebook engagement: 24 tips that work 1. Get to know your audience But heres the thing: what you find entertaining or inspiring is not always relevant. Quality doesnt have to be complicated, or expensive.

Entertainment

Backlinko

NOVEMBER 1, 2024

If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else. Because they’ll be able to find other roofing companies. In this guide, you’ll learn how you can use SEO to turn your own prospects into paying customers. But not you.

SEO

Martech

OCTOBER 18, 2024

This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. Table of contents What is LinkedIn?

User-Generated

Backlinko

JULY 15, 2025

One week, you write blog posts. Each story highlights how companies use the platform to improve their online visibility, rankings, and content. Each story highlights how companies use the platform to improve their online visibility, rankings, and content. The next week, you film some YouTube videos. Even better?

Customer

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. If your brand thrives on visuals and targets a younger demographic, Instagram is a must-have in your social media strategy.

Gen Z

Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

Social Media Marketing

Hubspot Marketing

JANUARY 16, 2025

How to Score Content Content Scoring Best Practices Content Scoring Tools ChatGPT For Scoring What's a good content score? The numbers matter : Over half of marketing decisions are influenced by marketing analytics. How to Score Content Lets walk through the steps to score your content. Using a tailored content scoring process.

Analytics

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Social media is always changing! What is social media marketing?

Social Media Marketing