Backlinko

MAY 21, 2024

We reviewed dozens of content marketing examples in different formats and from multiple channels. And handpicked the 22 most inspiring examples to share here with you. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own.

Content Marketing 86

Content Marketing User-Generated Marketing Marketers 86

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. This can help you understand audience preferences and pain points. Let’s begin.

PR 102

PR Customer loyalty User-Generated Marketing 102

Litmus

MARCH 6, 2024

Every email has a purpose. CTAs help guide your subscriber to the primary action you want them to take. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important?

Email Marketing 115

Email Marketing Marketing Marketers Entertainment 115

Hubspot Marketing

MAY 13, 2024

You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize that you still have to convince people to actually view your content. Sharpening your marketing skills.

Promotion 100

Promotion Analytics SEO Education 100

Orbit Media Studios

JANUARY 16, 2024

You can put anything there. But should you? On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. But there is rarely one correct answer in digital marketing. Vague homepage headers …we’re the best, at what?

PR 127

PR SEO Place Promotion 127

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Here's how: Unfilled positions.

Energy 114

Energy Marketing Marketers Direct Mail 114

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Search Engine Land

APRIL 8, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me.

Finance 99

Finance Manufacturing Health Education 99

AWeber

MAY 24, 2024

Have you hit a speed bump when it comes to growing your email list? If you want to quickly grow your list without compromising its quality, this guide is for you. There are countless ways to add new people to your email list. We’ve got you covered. Let’s jump in. Let’s jump in.

User-Generated 73

User-Generated Promotion Email Marketing Digital Marketing 73

AWeber

FEBRUARY 26, 2024

If you’ve ever had a blog before, you probably know what a hassle it can be to decide which blogging platform to choose. If you’re looking to start your first blog, choosing the right blogging platform can be even more difficult. Looking for a blogging service you can stick with for years to come?

eCommerce 76

eCommerce Price SEO Management 76

Customers.ai

FEBRUARY 6, 2024

The thing is, top of the funnel marketing is the first step in driving those sales. Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach. What is top-of-funnel marketing? What is top of funnel marketing?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Hubspot Marketing

FEBRUARY 5, 2024

FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands this well is Wise , an international money transfer service I use. That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM).

Marketing 107

Marketing Marketers User-Generated Influencer Marketing 107

Rock Content

FEBRUARY 15, 2024

Do you want to learn everything about email marketing for beginners? You are on the right page, as this digital marketing strategy, widely used in e-commerce, has been widely used by companies in all segments — and has shown good results. Download this post by entering your email below Do not worry, we do not spam.

Email Marketing 86

Email Marketing Marketing Marketers User-Generated 86

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness campaigns are meant to do exactly what they say: to make customers aware of your brand so that when they finally enter the market, you have a leg up due to brand recognition.

Marketing Strategy 109

Marketing Strategy Marketing Marketers Shipping 109

Hubspot Marketing

DECEMBER 1, 2023

Instead, marketers and designers need to take a more strategic approach. Table of Contents How to Create a Lead Generation Website How to Increase Leads on Your Website How to Create a Lead Generation Website To understand how to optimize our website, we'll have to first gain a basic understanding of the lead generation process.

User-Generated 114

User-Generated Whitepaper eBook Analytics 114

AWeber

APRIL 23, 2024

You invest a lot of time and effort into building a successful social media community for your brand. Mornings spent racing to your page to discover how your last post performed. When you’re ready to turn your social media followers into paying customers, a link in bio landing page can help you get there. Long nights.

User-Generated 70

User-Generated Analytics eCommerce Price 70

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. But what tool is best for you and the content you need to create? But what tool is best for you and the content you need to create?

Copywriting 130

Copywriting User-Generated Influencer Marketing Marketing 130

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Yet, sometimes it takes a lot of failures before you find the right balance.

Email Marketing 126

Email Marketing Marketing Marketers CRM 126

Search Engine Land

OCTOBER 27, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me.

Digital Marketing 123

Digital Marketing SEO User-Generated Thought Leadership 123

Litmus

MARCH 13, 2024

In just 3 steps, we’ll help you say goodbye to send time anxiety with a bulletproof method to ensure your emails display beautifully in the email clients your subscribers use. When you’re ready to build your first email in Litmus, select “ Create New ”, and you’re on your way.

Marketing Automation Platform 95

Marketing Automation Platform Management Customer Marketing 95

AWeber

MARCH 11, 2024

You have a passion for food and want to share it with the world. Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. And it gives you another way to earn income and promote your books and products to a wider audience.

Food 90

Food Affiliate Marketing Promotion SEO 90

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced?

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Search Engine Land

JANUARY 30, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me.

SEO 100

SEO Education Promotion User-Generated 100

Search Engine Land

SEPTEMBER 7, 2023

Did you know? However, for online businesses, it is very important to prepare for these days by using digital marketing services. How to prepare for Black Friday and Cyber Monday Black Friday and Cyber Monday are two of the biggest shopping days of the year, and businesses can use digital marketing services to prepare for them.

Shipping 135

Shipping Millennials SEO Email Marketing 135

Search Engine Land

NOVEMBER 21, 2023

How much of that traffic is actually converting? Much of the content we create (or help optimize) is focused on education and awareness – think position pieces, guides and how-to blog posts – so acquisition rates tend to be lower than those of paid traffic sources. to get those traffic numbers up! OK, celebration time is over.

Real Estate 132

Real Estate SEO Education Analytics 132

Hubspot Marketing

MARCH 21, 2024

As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts.

Marketing 110

Marketing Marketers User-Generated Promotion 110

Martech

FEBRUARY 8, 2024

Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. A person who looks it up is in the market to spend money.

SEO 109

SEO User-Generated Promotion Email Marketing 109

Search Engine Land

MAY 30, 2024

With that imminent future in mind, it’s important to discuss how we use generative AI effectively. This begs the question, “How should we use AI for our SEO content production?” I’ve encountered a wealth of useless content produced without a real end goal and no connection to a brand’s larger marketing objectives.

Product 95

Product SEO Transform User-Generated 95

Hubspot Marketing

JANUARY 4, 2024

I can tell you, from personal experience, that few things give you as strong of a motivation boost as this. After all, it's proof that you must be doing something "right." That said, it takes a lot of time to work out where to find your target audience. What is the marketing funnel?

eBook 118

eBook Customer Journey User-Generated Marketing 118

Hubspot Marketing

NOVEMBER 22, 2023

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy. You want to take advantage of these crucial steps.

Law 114

Law Key Performance Indicator Email Marketing Entertainment 114

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

B2C 97

B2C Automobile Marketing Automation Platform Retail 97

Hubspot Marketing

DECEMBER 26, 2023

The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hubspot Marketing

MAY 9, 2023

As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems.

Whitepaper 135

Whitepaper Transform Promotion Marketing 135

Unbounce

MAY 13, 2024

13 min read So your conversion rate isn’t where you want it to be. It happens to the best of us. The big question is, what can you do to right the ship? Should you just tweak the headline? Maybe you need to change your pricing? Maybe you need to change your pricing? Updated on May 13, 2024.

Price 105

Price eCommerce User-Generated Copywriting 105

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

SEO 107

SEO Inbound Marketing Transform Analytics 107

Exposure Ninja

AUGUST 8, 2023

Marketing a service-based business is a tad different from marketing a product-based one. We’ll be exploring the options available to you and how you can set yourself apart from competitors. This article is full of examples from various service-based businesses, from law firms to healthcare providers.

Law 98

Law Price Finance Marketing 98

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 121

Digital Marketing Whitepaper Copywriting Real Estate 121