Hubspot Marketing

DECEMBER 14, 2023

As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes.

Transform 112

Transform User-Generated Marketing Marketers 112

Rock Content

MAY 11, 2024

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial. Some companies will reach their customers using pay-per-click ads and get great results with that effort.

Customer Acquisition 52

Customer Acquisition Customer CRM Key Performance Indicator 52

SocialPilot

JANUARY 21, 2024

That’s why if you want your audience to reciprocate, you need to mention it explicitly. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. That means turning your passive viewers into active participants.

User-Generated 117

User-Generated Social Media Marketing Analytics Customer loyalty 117

Hubspot Marketing

SEPTEMBER 29, 2022

If you want to scale your company, you might be wondering about KPIs and how they can help your business grow. Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. But how do you pick the right KPIs for your business? OKR vs. KPI.

Key Performance Indicator 144

Key Performance Indicator Customer Acquisition User-Generated Health 144

Vertical Response

APRIL 19, 2024

How can you elevate your work productivity starting today? Expect no fluff here—just the core principles of time management and productivity enhancement that can revolutionize your workday. When a team is productive, it means they’re not merely busy—they’re effective, driving value to the success of the overall business.

Management 96

Management Product Health Transform 96

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. See the key features in this video.

User-Generated 118

User-Generated Thought Leadership Customer Journey Management 118

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Moreover, it brought us 19 highly qualified leads and 10 conversions to opportunities from it.

SEO 119

SEO User-Generated Promotion Email Marketing 119

Hubspot Marketing

MAY 29, 2023

After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” And I get it. Business owners are skeptical of making an investment that might not pan out, so they get cautious and are ready to pull the plug at the first sign that they’re wasting money. Same thing here.

Content Marketing 123

Content Marketing Inbound Marketing Marketing Marketers 123

Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Was it the last email, event or offer that contributed to that sale?

User-Generated 119

User-Generated Finance Marketing Marketers 119

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. However, it's not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation. Start with a goal.

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User-Generated Whitepaper eBook Analytics 106

Lynton Web

JANUARY 9, 2024

Understanding your customers is more crucial than ever in the ever-evolving business world. A buyer persona, which is a semi-fictional representation of your ideal customer, can be pivotal in ensuring your marketing strategies hit the mark. A buyer persona is a detailed description of someone representing your target audience.

CRM 105

CRM Target Market Education Product 105

Hubspot Marketing

NOVEMBER 15, 2023

Why building the right strategy will lead to solid ROI, doing so can be complex and time consuming. In this post we’ll help by covering: What Data-Driven Decision Making Is How to Build Data-Driven Decision Making Processes Benefits of Data-driven Decision Making Data-Driven Decision Making Examples Data-Driven Decision Making Process 1.

Transform 82

Transform Key Performance Indicator Analytics User-Generated 82

Customers.ai

JANUARY 26, 2024

How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. go to your dashboard, and navigate to My Automations.

CRM 111

CRM User-Generated Analytics Marketing 111

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. You’re getting a flurry of attention and traffic. It’s visible in your referral traffic and often your direct traffic. How do I get maximum value from a press hit? The more, the better. Here’s how to make this happen. You’ve been mentioned.

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PR SEO CMO Energy 106

Hubspot Marketing

NOVEMBER 3, 2023

Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. In this article, we’ll explore what a marketing report is and how to build one, and we'll spotlight some examples. We’ve pulled together these five marketing reporting examples to get started.

Marketing 110

Marketing Marketers Analytics Energy 110

Rock Content

MAY 3, 2024

Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. By using only static PDFs, without interaction or personalization, you are at risk of losing your readers’ interest and having your content’s performance fall short of what you were expecting.

Transform 85

Transform Key Performance Indicator User-Generated Education 85

Hubspot Marketing

DECEMBER 8, 2023

But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. 62% of business leaders across industries have invested in AI to help their employees. Meanwhile, 64% say AI helps make customer interactions more personalized.

Customer 105

Customer Gen Z User-Generated Analytics 105

Hubspot Marketing

MAY 30, 2022

To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks. Know what's even better? To ensure your preparedness for unanticipated costs, you must allocate your budget thoughtfully and correctly.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Martech

JULY 21, 2023

The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. So how might you use HubSpot’s Content Assistant?

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User-Generated CRM Marketing Marketers 98

Search Engine Land

MAY 8, 2024

This article explores the SEO-UX paradox and how businesses can achieve visibility and user delight through a holistic approach that aligns with search engine algorithms and human needs. Understandably, the impact for UX is much greater, as UX is focused on optimizing the experience to drive better results.

SEO 93

SEO Gen Z User-Generated Health 93

Scoop.it!

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper.

Customer 105

Customer Analytics Marketing Marketers 105

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. What is a good lead magnet? Not all lead magnets are created equal.

eBook 145

eBook Finance User-Generated Transform 145

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Let’s dig into five practical strategies to help future-proof your B2B outbound lead generation and thrive in this crazy environment. Identify who is visiting your site with name, email and more. Get 500 contacts for free !

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Hubspot Marketing

AUGUST 4, 2022

There's more scope for automation in your business than ever before. With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks. How can I easily implement these while keeping life simple?

CRM 136

CRM Shipping Logistics Email Marketing 136

Tiecas

MAY 7, 2024

Wait, don’t post your angry comments yet. How does all this relate to industrial marketing? The Problem: Let’s Talk About Industrial Marketing’s Obsession With New Leads Let’s be clear: there’s absolutely nothing wrong with industrial companies dedicating resources to generating fresh leads.

Manufacturing 52

Manufacturing Thought Leadership Marketing Marketers 52

Hubspot Marketing

APRIL 2, 2024

In past years, entire industries saw summer slumps -- or seasonal dips in sales or web traffic. This year, business leaders expected sharper dips as more consumers finally unplugged. Aside from this, they were also dealing with frequent HR requests from employees who'd been waiting months to take vacations or change companies entirely.

Manufacturing 99

Manufacturing Communications Health Analytics 99

Search Engine Land

OCTOBER 18, 2023

There are dozens of use cases for how marketers use AI—everything from competitive research and content generation to campaign optimization and marketing automation. There are dozens of use cases for how marketers use AI—everything from competitive research and content generation to campaign optimization and marketing automation.

Real Estate 107

Real Estate User-Generated Law Energy 107

Marketing Insider Group

APRIL 10, 2024

Because of this, more marketers are turning to dynamic marketing strategies as a way to better reach their audiences. You’re prioritizing your customers, meaning you are creating more meaningful, positive relationships with them. This leads to the second main benefit which is a boost in sales and customer retention.

Marketing Strategy 69

Marketing Strategy Marketing Marketers Price 69

Search Engine Land

OCTOBER 26, 2023

You’re probably wondering, “How will showing potential customers how to do my work going to help grow my business?” Sharing DIY content offers a variety of benefits to businesses, from improving E-E-A-T to increasing online visibility and even generating leads. Generating leads Yes, DIY content can serve as a lead magnet.

SEO 107

SEO Education User-Generated Entertainment 107

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access.

Partner Marketing 110

Partner Marketing Manufacturing Thought Leadership Marketing 110

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Hubspot Marketing

OCTOBER 31, 2023

But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. Let's explore eight crucial metrics and KPIs you should be tracking to assess the effectiveness of your email efforts. How valuable is a clickthrough rate?

Email Marketing 125

Email Marketing Analytics User-Generated Marketing 125

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Start with soul searching What is your why? Dig deeper: Innovation vs. rebranding: How to choose the best change for your business 2.

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Transform Branding Management Education 114

Hubspot Marketing

JUNE 5, 2023

But if you're unsure how to leverage AI to create better content, you're not alone. Here, let's explore some of the ways HubSpotters across the marketing organization are leveraging AI to enhance their content and drive better results. How HubSpotters Are Enhancing Their Content with AI 1. Which is where AI comes in.

Marketing Plan 120

Marketing Plan SEO Management Product 120

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. What is your current brand perception?

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. It’s a good idea to get familiar with and build a roster of talent for future campaigns, even if you don’t have a project brief yet. Why pay attention to the creator economy?

Branding 134

Branding Logistics Influencer Marketing Affiliate Marketing 134

SocialPilot

MAY 1, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. Google Business reviews serve as a virtual word-of-mouth, appearing whenever someone looks for your business online. But how to get Google reviews? Why Google Reviews Matter?

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User-Generated Customer Food Place 87