Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Finding What Resonates With Your Audience "An email audit is like a health check.

Email Marketing 123

Email Marketing Health Marketing Marketers 123

Hubspot Marketing

JUNE 24, 2022

Sound like your organization? Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Hubspot Marketing

JUNE 16, 2023

Your readers are judging your email subject lines. While subject lines may seem like an insignificant part of your message, they are often your only chance to stand out in a crowded inbox. Read on for some tried-and-true tips to help jazz up your subject lines and boost your email engagement.

Email Marketing 145

Email Marketing eBook Food Communications 145

Search Engine Land

MARCH 8, 2024

I think lots of SEOs haven’t made the connection that when websites are visited and indeed through all of our digital actions, whether searching on Google or posting on social media, we are creating carbon emissions as well as using up valuable natural resources like water – especially when considering the environmental costs of using AI.

SEO 128

SEO Energy Manufacturing Education 128

Hubspot Marketing

FEBRUARY 21, 2024

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.

SEO 116

SEO Copywriting Thought Leadership Energy 116

Hubspot Marketing

APRIL 2, 2024

But what exactly is responsive website design, how does it work, and why should you make the switch? But what exactly is responsive website design, how does it work, and why should you make the switch? Let’s get started. It also saves your business valuable time. In fact, there are almost 7 billion mobile users worldwide.

Shoppers 101

Shoppers Price User-Generated Customer 101

Hubspot Marketing

MAY 25, 2022

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Then, re-examine your business’ goals.

Education 145

Education Promotion User-Generated PR 145

Hootsuite

JUNE 5, 2023

Receiving a donation for your nonprofit is the absolute best. As long as your nonprofit organization has a social media account , you’ve got a platform to help spread the word and mobilize support for your cause — no door-knocking required. Just don’t forget to thank us when you’re accepting your Nobel Peace Prize.)

Transform 92

Transform Gen Z User-Generated Food 92

Hubspot Marketing

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. According to a recent U.K.

Copywriting 145

Copywriting Communications Branding Place 145

Hubspot Marketing

FEBRUARY 28, 2023

The more aware we are of how these things are affecting our productivity, the more proactive we can be at taking responsibility for our choices. Table of Contents Bad Habits Examples List How to Break a Bad Habit Bad Habits That Are Making You Less Productive 1. How to break this bad habit: What about replacing food with coffee?

Product 137

Product Food Communications Energy 137

Neil Patel

APRIL 26, 2021

If you’re looking to get into video marketing, there’s no better channel than YouTube. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs you need to drive customer acquisition through YouTube. Here’s how to do just that. YouTube already has those steps.

SEO 145

SEO Promotion Social Media Marketing Customer Acquisition 145

Hubspot Marketing

OCTOBER 25, 2023

But as a site owner, how do you know if your site visitors and Google consider your website spammy? If you have concerns about your website being considered spammy, here is helpful information to know when optimizing your website. How do you track all this? Let’s say you did get penalized.

User-Generated 119

User-Generated SEO Analytics Real Estate 119

AWeber

NOVEMBER 30, 2023

Let's face it, nothing feels more frustrating than pouring your heart into a carefully crafted email, only to discover it's taken an unexpected detour to your subscriber’s spam folder. It’s not as if you can send an email to your subscribers asking them to safelist you, because those emails will just end up in spam.

Health 97

Health Education Email Marketing Product 97

Hubspot Marketing

FEBRUARY 22, 2023

As we grow up, all humans learn about cause and effect. That’s where causal research, the study of cause and effect, comes in. First-party data can help you learn more about the impact of your marketing campaigns, improve business metrics like customer loyalty, and conduct research on employee productivity.

Customer loyalty 93

Customer loyalty Market Research Price Marketing Strategy 93

Unbounce

SEPTEMBER 4, 2023

/ Email marketing 7 eye-catchy email subject lines with strategies that will increase your open rates By Steve Young and Banafshe Salehi. More blog posts by Steve Young Banafshe Salehi Banafshe is a writer and creator who loves long walks on the beach (kidding?). They’re the first thing your recipients see in their inboxes.

Email Marketing 98

Email Marketing Customer Product eBook 98

Hootsuite

OCTOBER 20, 2022

Well, Instagram carousel posts (or, as Gen Z calls them, photo dumps ) get three times more engagement than regular posts, you want to make sure yours are flawless. Here’s how to erase what experts call an “oopsie.”. How to delete a single photo from a published carousel on Instagram. Tap Your activity.

Gen Z 98

Gen Z Transform Social Media Marketing Management 98

Unbounce

OCTOBER 20, 2023

More blog posts by Garrett Hughes Oli Gardner Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. More blog posts by Garrett Hughes Oli Gardner Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. Donʼt know how to fix the problem? Updated on October 20, 2023.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Search Engine Land

SEPTEMBER 5, 2023

Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: If and when Google SGE goes live, how will it impact organic traffic? Will our traffic drop, and if so, by how much? Learn how the model works. See how to design an SGE recovery project.

SEO 143

SEO Management User-Generated Product 143

Search Engine Land

OCTOBER 13, 2023

We describe the results of our campaigns, just to be questioned about the “actual ROI”. To find out why this happens, and whether that gut feeling is actually true, I spoke to fellow marketing practitioners as well as people who have crossed over to the other side – marketers who turned into CROs and CEOs themselves.

Communications 114

Communications SEO Finance Education 114

Neil Patel

AUGUST 24, 2021

Specialists like Matthew Inman and Jack O’Brien are approaching viral content and how to go viral as a product in and of itself. Even New York Times writers assumed that, of course, the answer would be “to write anything about sex,” or “to title articles ‘How Your Pet’s Diet Threatens Your Marriage,’ and ‘Why It’s Bush’s Fault.’”.

Transform 145

Transform Marketing Marketers Non-Profit 145

Orbit Media Studios

MARCH 7, 2023

You want your content to engage and convert. How do you make the audience want to listen to you? Engage them on an emotional level, and you’ll get them hooked. Craft content that would align with your targets’ values and reflect your brand’s nature , causing emotional resonance. Guess what?

Content Marketing 105

Content Marketing Copywriting Food Marketing 105

Jeff Bullas

JANUARY 22, 2023

Getting more followers can be quite the challenge, so many people turn to buying Twitter followers. While it could be thought of as cutting corners, there are definitely some do’s and don’ts to make sure you get the right Twitter followers to benefit your account. Let’s dive in!

Health 283

Health Entertainment Promotion Branding 283

Unbounce

NOVEMBER 2, 2023

More blog posts by Garrett Hughes In “AI on Trial,” hosts Pete Housley and James Thomson are joined by Aaron Kwittken , Founder and CEO of PRophet , to discuss the ethical implications of this AI moment. Episode 7: AI on trial [00:00:00] Pete Housley: Hey, marketers, are robots coming for your jobs? Thanks marketers for tuning in.

PR 98

PR Marketing Marketers Non-Profit 98

Orbit Media Studios

JANUARY 3, 2024

SEOs used to call these phrases LSI (latent semantic indexing) keywords. These semantic keywords are connected within Google’s “ontological library” or whatever they call their way of mapping entities to one another. These are related to your target phrase. Put these on your list. Those were dark days online.

SEO 130

SEO Copywriting CMO Analytics 130

Neil Patel

OCTOBER 21, 2020

Your bounce rate can be such a scary number, right? Every time you log into your Google Analytics account, it’s right there waiting for you. After all, how high is too high, really? In this post, I’ll show you how to fully measure and assess your bounce rate. But the problem is that numbers can be misleading.

Analytics 145

Analytics eBook Advertising Advertisers 145

Digital Marketer

OCTOBER 7, 2022

Looking to improve the existing copy in your funnel or website? If so, I’m going to teach you the 10 things your sales page MUST include if you want to make sure your copy creates trust, builds authority and converts like craaaaaaazy. Be sure to subscribe to my newsletter, so you’ll get my next tutorial right to your inbox.

Copywriting 92

Copywriting Price Communications Education 92

Hubspot Marketing

DECEMBER 28, 2023

22 Video Marketing Campaigns You’ll Actually Enjoy Watching 1. 22 Video Marketing Campaigns You’ll Actually Enjoy Watching 1. Cut to 2023, and 53% of marketers are increasing their TikTok investments ( HubSpot Blog Research ). Cut to 2023, and 53% of marketers are increasing their TikTok investments ( HubSpot Blog Research ).

Video Marketing 112

Video Marketing Advertising Advertisers Entertainment 112

InTouch Marketing

JANUARY 31, 2024

Invest in the wrong type, and toss your cash into a trash can. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Key Tactics: Blogging, infographics, podcasts, videos and other content formats.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? It includes actionable tips and templates to set you up for success.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. How Content Marketing is Changing. Sharing blog posts with followers on LinkedIn, Facebook and Twitter. “Why should I add to the noise? Building links.

eCommerce 98

eCommerce Content Marketing Branding Marketing 98

Unbounce

JANUARY 3, 2024

Everybody laughs, but how many people thought it was truly hilarious, and how many are just being polite while thinking, “Ugh, I need to get out of here”? Wouldn’t it be great if you had a way to know how many fellow party-goers actually loved the joke? Updated on January 2, 2024. Read on to find out.

eCommerce 52

eCommerce User-Generated Copywriting Digital Marketing 52

Unbounce

JANUARY 3, 2024

Everybody laughs, but how many people thought it was truly hilarious, and how many are just being polite while thinking, “Ugh, I need to get out of here”? Wouldn’t it be great if you had a way to know how many fellow party-goers actually loved the joke? Updated on January 2, 2024. Read on to find out.

eCommerce 52

eCommerce User-Generated Copywriting Digital Marketing 52

Search Engine Land

NOVEMBER 20, 2023

While the fee you will pay an SEO consultant or agency is part of the cost to do SEO, getting results also requires a contribution in time and effort from the business. Improving your SEO is a more involved and complicated process than buying traffic. Money is how you pay for guidance and advice. Is SEO the right choice for now?

SEO 110

SEO Customer Acquisition Communications User-Generated 110

Hubspot Marketing

FEBRUARY 24, 2023

While these strategies do improve your site’s visibility in organic search, they’re not the only ones you should be employing. Technical SEO refers to the behind-the-scenes elements that power your organic growth engine, such as site architecture, mobile optimization, and page speed. If so, you’re not alone.

SEO 137

SEO User-Generated Place Product 137

Search Engine Land

NOVEMBER 17, 2023

1, it caused a shockwave across the search engine optimization ( SEO ) world. A nihilist in it for the thrills, a prankster gleeful about getting away with something.” As you might be able to guess, calling people “content goblins” doesn’t tend to make them feel particularly great. It’s going to be a long ride.

SEO 125

SEO Advertising Advertisers Promotion 125

Neil Patel

MARCH 30, 2023

By the end, you’ll have a crystal-clear sense of what needs to be done if you want to fix your ineffective Facebook Ads. More than 2 billion people use Facebook every day – it’s pretty hard to say that your ads aren’t working because your target market isn’t hanging out on the site. then this post is for you! Let’s begin!

User-Generated 113

User-Generated Non-Profit Advertising Advertisers 113

Neil Patel

SEPTEMBER 17, 2021

Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it. What’s crazy is a lot of marketers don’t know how to automate their Instagram marketing beyond scheduling a few posts… which isn’t really much automation at all. Imagine you’re getting story mentions.

Customer loyalty 145

Customer loyalty User-Generated Education Marketing 145