Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. The default strategy would be to start a blog, focus on SEO, and they will come.

Thought Leadership 82

Thought Leadership SEO Place Content Marketing 82

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? How can it help my business? Sadly, for many businesses, YouTube is just a place to host their videos. In short, for many businesses, YouTube is where their videos go to die.

Branding 100

Branding Gen Z Transform Education 100

Hubspot Marketing

AUGUST 21, 2023

As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. Explain your content.

Millennials 98

Millennials Real Estate SEO Product 98

Scoop.it!

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Promotion 101

Promotion Analytics Entertainment SEO 101

AWeber

NOVEMBER 29, 2022

Getting more views on YouTube ultimately comes down to mastering the YouTube algorithm. When your YouTube videos show up in search results, it means more views, more clicks, and more revenue for you. But how do you get your videos to rank in the first place? And how do you rank YouTube videos fast?

Promotion 106

Promotion Place Product Management 106

AWeber

NOVEMBER 1, 2022

Creating and growing a YouTube channel is no small thing. So any part of the YouTube process you can automate will help. In this post we’ll cover seven of the best YouTube automation tools to save you time and help increase your views. What are YouTube automation tools? YouTube only allows you one.).

Promotion 129

Promotion User-Generated SEO Management 129

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. What is ChatGPT? Then insert the URL.

Marketing 142

Marketing Marketers Analytics Influencer Marketing 142

Neil Patel

APRIL 26, 2021

If you’re looking to get into video marketing, there’s no better channel than YouTube. The good news is you don’t need to flood thousands of dollars in YouTube advertising. Here’s how to do just that. Part 1: Create a Great Channel Layout & Organize Your Youtube Content.

SEO 145

SEO Promotion Social Media Marketing Customer Acquisition 145

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. Top Lead Generation Content Types The best lead generation content types can help your business’s reach grow by leaps and bounds.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Search Engine Land

AUGUST 30, 2023

But how do you get your content to consistently show on these surfaces? There is no one silver bullet for Google News optimization. But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it. You see Google News surfaces every day.

SEO 141

SEO User-Generated Management Branding 141

Hootsuite

NOVEMBER 24, 2021

There’s something for everyone on YouTube. From the auditory delights of ASMR to comedians going viral stereotyping valley-girls , YouTube has steadily evolved to become the second-most visited website in the world. This makes it the perfect place to build an audience, promote your business, and drive growth.

Analytics 137

Analytics User-Generated Place Management 137

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. What could go wrong?

Customer Acquisition 120

Customer Acquisition Marketing Marketers Global Marketing 120

Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K LinkedIn: Simo Ahava (24.8K

Analytics 96

Analytics Digital Marketing Event Marketing Email Marketing 96

Hubspot Marketing

JUNE 8, 2021

Did you know that YouTube currently has 2 billion active users a month and is projected to grow to almost 3 billion active users by 2025 ? Now, all that being said, you might be wondering, "How do I grow my YouTube channel so I can drive more traffic to my website and revenue to my business?". Let's get started.

Entertainment 133

Entertainment Education SEO Content Marketing 133

Buffer Marketing

FEBRUARY 5, 2024

Chances are, you’ve copied a link and shared it in your group chat a thousand and one times. And the ability to understand and harness it dark can provide valuable insights into what’s driving engagement, referrals, and what your audience wants out of your content. That’s dark social.

Analytics 97

Analytics User-Generated Digital Marketing Communications 97

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. And you can also use this framework to figure out how to best use GA4 within your organization. And you can also use this framework to figure out how to best use GA4 within your organization.

Digital Marketing 113

Digital Marketing Marketing Strategy Gen Z Food 113

Search Engine Land

FEBRUARY 20, 2023

In this guide, you’ll find an overview of video content, including why it matters for SEO, best practices for creating your video content strategy, and examples of various effective video types. Video content helps your SEO strategy in a few key ways. Besides direct rankings, video content also helps your SEO in indirect ways.

SEO 95

SEO Entertainment Education Food 95

Hubspot Marketing

APRIL 9, 2024

In this article, I’ll discuss upcoming advertising trends and how you can leverage these stats to increase engagement, value, and sales. In this article, I’ll discuss upcoming advertising trends and how you can leverage these stats to increase engagement, value, and sales. I’m not alone.

Advertising 71

Advertising Advertisers PR Millennials 71

AWeber

NOVEMBER 14, 2022

More and more YouTubers are using YouTube automation to let their audience know about new videos via email. And the YouTubers sending these emails are getting more channel views. Your subscribers will too. And more opens and better deliverability can lead to higher views for your video. Here’s how: 1.

Email Marketing 99

Email Marketing Marketing Marketers 99

Hubspot Marketing

DECEMBER 19, 2022

As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky. Fortunately, HubSpot surveyed over 1,200 marketers to determine how often you should publish content across various channels.

Education 125

Education Marketing Strategy Branding Marketing 125

Neil Patel

SEPTEMBER 1, 2020

As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list.

Real Estate 145

Real Estate Shipping User-Generated Advertising 145

SMA Marketing

JANUARY 11, 2024

How about CMS or COS? It’s a system that manages your content, like WordPress. You put in blog posts and website pages and can access and manage your content without messing with any website code. COS COS stands for content optimization system, which is slightly different from a CMS.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Hubspot Marketing

MAY 16, 2023

If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience. By the end, you should have a much clearer idea of what kind of social media strategy will work for your business.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Customer Acquisition 89

Customer Acquisition Analytics Education Entertainment 89

Neil Patel

DECEMBER 30, 2022

Following the advice you got about video optimization back in 2010 won’t get you very far today. With hundreds of hours’ worth of video content uploaded every minute , getting your videos matched with the right audience can be a huge challenge. More specifically, this means optimizing SEO-related components like: The actual content.

SEO 89

SEO User-Generated Analytics Video Marketing 89

Scoop.it!

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. This blog will spotlight why those marketers adopt a webinar strategy. This blog will spotlight why those marketers adopt a webinar strategy. In addition, 99% of marketers cite webinars as key to their plans.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users.

Branding 87

Branding Analytics Promotion Customer 87

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Which social media channels have the best ROI? Let's dive in.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. It truly reflects how many brands worldwide have embraced the new form of online marketing.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Hubspot Marketing

MAY 23, 2022

It's here, and it's an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. 74% of companies optimize videos for silent auto-play.

Video Marketing 137

Video Marketing Marketing Marketers Promotion 137

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. It’s about strategically placing your message in front of the right eyes at the right time. Why Zemanta?

Gen Z 92

Gen Z Millennials Advertising Advertisers 92

Sprout Social

SEPTEMBER 16, 2022

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

User-Generated 110

User-Generated Promotion SEO Branding 110

AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. It also boosts your credibility as a chef or author. And it gives you another way to earn income and promote your books and products to a wider audience. Plus, there’s all the food.

Food 94

Food Affiliate Marketing Promotion SEO 94

Search Engine Land

SEPTEMBER 27, 2023

Location pages on your website are the perfect place to direct people to your place of business while giving additional information that might be helpful to them. Location pages also signal important information about your business to search engines, which helps make your website more relevant for certain search queries.

SEO 121

SEO Place Product Customer 121

Search Engine Land

AUGUST 29, 2023

Optimizing your social media pages can help boost your visibility in search engine results and attract more organic traffic to your website. Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible.

SEO 97

SEO Market Trends Branding Communications 97

Hubspot Marketing

MAY 2, 2022

HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. Creating a video for YouTube isn’t an easy task. YouTube, however, requires a bigger time commitment. It’s also where marketers will invest the most in this year.

Analytics 104

Analytics Video Marketing Place Marketing 104