Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.

Inbound Marketing

Marketing Insider Group

SEPTEMBER 2, 2024

This article explores six insightful content marketing tests that are simple enough to start using right away. Experimenting with different content formats like blog posts, videos, infographics, and podcasts helps you identify which formats best engage your audience. The secret lies in continuously testing and refining your strategies.

Content Marketing

Trade Press Services Newsletter

APRIL 3, 2025

Marketers often invest significant time and resources into creating in-depth, long-form content like white papers, e-books , and comprehensive how-to guides. Our attention spans arent what they used to be. For B2B marketers, this change in consumer behavior presents a significant challenge.

Whitepaper

Backlinko

OCTOBER 23, 2024

Below, you’ll learn how to do the same. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Let’s get started. For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. You’re in the right place.

Marketing Strategy

Businesses Grow

JANUARY 6, 2025

If you’re immersed in this AI world as I am, you’ve probably gone through the mental gymnastics of trying to figure out how this will sort out. To outmaneuver AI, how can your work begin to approach the emotional impact of art? “I just asked ChatGPT to compose a blog post in my writing style, and it did a great job.

Transform

Hubspot Marketing

SEPTEMBER 20, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. Here in the U.S., Here in the U.S., People with disabilities still like pizza.

Customer

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. These might include: Blog posts. Yet these concerns, while valid, need not define our relationship with AI.

Transform

Backlinko

JULY 15, 2025

One week, you write blog posts. Let’s start with the most important element: your customers. Start with people ready to buy (most aware) and work backward. Each story highlights how companies use the platform to improve their online visibility, rankings, and content. The next week, you film some YouTube videos.

Customer

Backlinko

DECEMBER 6, 2024

It starts when they discover your brand and tracks through as they become a loyal customer. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. See how it can be customized for different scenarios?

Customer Journey

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives. Define Clear Objectives Start by outlining why you are building a blog.

Thought Leadership

Scoop.it!

OCTOBER 2, 2024

Blog Posts and Articles Blog posts and articles are in-depth UGC where customers share detailed experiences and insights about your products or services. Encouraging loyal customers to write guest posts for your blog not only diversifies content but also builds community trust.

User-Generated

Hubspot Marketing

DECEMBER 19, 2024

ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. Want to start your own? In 2025, we'll see marketers shift their priorities and focus on how they can create systems that help them do their work faster and better. He's likely onto something.

Marketers

Scoop.it!

OCTOBER 31, 2024

And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. So, how can you implement this tactic in your content strategy? Well, instead of thinking about selling your services to your audience, start by exploring ways to show them they need your brand’s assistance.

Marketing Strategy

Trade Press Services Newsletter

AUGUST 1, 2024

New research from Forrester reveals just how essential trust is in the B2B marketplace. Share your knowledge and experience through bylined articles, in-depth blogs, speaking engagements , white papers, webinars, and other forms of brand-centric messaging. People, especially in the B2B world, buy from brands they trust.

Whitepaper

Martech

SEPTEMBER 26, 2024

To quote Chris Penn ’s must-read blog post, “If this sounds like an app, it is. ‘AI Dig deeper: How to build interactive applications with generative AI “A lot of people think AI Agents are just chatbots, in the same way they think of ChatGPT as just a blog post writing tool,” again quoting Penn. What is an AI agent?

User-Generated

Hubspot Marketing

JANUARY 16, 2025

How to Score Content Content Scoring Best Practices Content Scoring Tools ChatGPT For Scoring What's a good content score? Let's zoom in on the three big benefits of content scoring, starting with the term every marketer loves to hate: single source of truth. Using a tailored content scoring process. Let's get scoring! Guess what?

Analytics

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. This article covers how to do SEO for your website in 10 digestible steps. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. Let’s start with step one.

SEO

Search Engine Land

SEPTEMBER 27, 2024

While many alternatives are available, these tools are a strong starting point for exploring and refining your SEO approach. The tool analyzes your site and gives you a step-by-step guide that explains how to optimize it for better results. You start with a keyword research engine and will gain access to: Content guidelines.

SEO

Hubspot Marketing

JANUARY 23, 2025

Im sure her being a millennial, thus closer to Gen Z than the average CEO, helps her keep in step with younger consumers, but I also think how intentional she is as a marketer sets her apart. "This whole entire generation is about to turn all of our business models on its head." Here's what Novoselsky discovered: 1. And she's right.

Gen Z

Animalz blog

AUGUST 12, 2024

In this interview, Henry explains his content creation process, revealing how he turns everyday business experiences into authentic, value-packed posts that resonate with his audience and drive growth for Reclaim.ai. Tim: How do you approach the content you put out as a founder? Henry Shapiro of Reclaim.ai

Shipping

Orbit Media Studios

JANUARY 8, 2025

Letting the visitor know how well you do it. Now ask yourself: if a start-up competitor formed today, how much of this page could be on their site? Now ask yourself: if a start-up competitor formed today, how much of this page could be on their site? In other words, how much of your page is unique to your brand?

Copywriting

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketers

Backlinko

NOVEMBER 18, 2024

At Backlinko, we’ve seen how strong content briefs drive results. It gives writers a clear idea of how detailed the content should be. This includes notes on the types of content that are ranking, such as blog posts or landing pages. Making great content isn’t easy, but a solid content brief can make all the difference.

Whitepaper

Marketing Insider Group

JULY 22, 2024

These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action. These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action.

User-Generated

Hubspot Marketing

JULY 12, 2024

So how do you measure a community? As a community starts, you will focus on foundational metrics and move out as you mature.” They say if you can measure it, you can manage it. That’s not a rhetorical question. They also shared their thoughts on reporting upwards (gulp) and which KPIs are just a distraction.

Management

Hubspot Marketing

NOVEMBER 26, 2024

And how can we create content they’re actually interested in? How to Overcome This Challenge Rachael Samuels , director of social media at Sprout Social , believes dedicating time, resources, and headcount towards social media is vital for long-term success. Where's our audience hanging out now? These are all fair questions.

Social Media Marketing

Buffer Marketing

OCTOBER 17, 2024

Here’s what you get when you focus on growing too fast: Less trust: When growth outpaces your ability to maintain quality, customers notice — and they might start looking elsewhere. Staff burned out, and customers started looking elsewhere for solutions. The result was always disappointing.

Whitepaper

Hubspot Marketing

DECEMBER 3, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. The way we build a business for long-term success is by caring about how we spend our time. The way we build a business for long-term success is by caring about how we spend our time.

Product

Marketing Insider Group

MARCH 3, 2025

A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Businesses that use blog content effectively create a steady flow of engaged prospects. Quick Takeaways: Blog posts educate, build trust, and lead readers toward action.

Content Marketing

Buffer Marketing

AUGUST 6, 2024

And then I remembered how fascinated I’ve been with stories my whole life. I quickly saw how much more impactful this approach was, how showing up for podcast interviews and other media opportunities and offering my unique expertise and point of view on PR and business-related topics made new clients much more excited to work with me. 

Thought Leadership

Hubspot Marketing

JULY 16, 2024

So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of?

SEO

Hubspot Marketing

SEPTEMBER 12, 2024

In this post, we dig into exactly what Point-of-Need advertising is and how you can use it to cut through the advertising noise and capture your audience’s attention when it matters most. 3 Ways to Incorporate Point-of-Need Advertising Opportunities Not sure how to get started with PoN advertising?

Advertisers

Martech

JANUARY 7, 2025

AI anxiety is real, and its time we started talking more about it. I’ve developed a 30-minute self-care routine that has transformed how I manage AI developments. I’ve developed a 30-minute self-care routine that has transformed how I manage AI developments. Ive been waking up at 5 a.m. Even so, I feel.

Transform

Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. The organizations that make the most progress will think big about what is possible with AI in marketing, but they will start small, incrementally achieving success. But where to start? Different organizations will take various routes to achieve their goals.

Transform

Marketing Insider Group

AUGUST 27, 2024

This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector. What challenges are they facing, and how can your services solve these problems? The manufacturing space will have an estimated output of $35.2 This step begins with thorough market research.

Manufacturing

Martech

AUGUST 26, 2024

But it’s already August and only a limited number of visual artists, designers and filmmakers have been granted access to “gain feedback on how to advance the model to be the most helpful for creative professionals.” You can input your blog post, article or any text content, and it will generate a video based on it.

Transform

Hubspot Marketing

DECEMBER 30, 2024

The Benefits of Content Monitoring How to Monitor Content Best Practices for Content Monitoring. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Equally, you might track your LinkedIn content's success or how well your email campaigns perform.

eCommerce