Buffer Marketing

JANUARY 20, 2025

The first rule of the Instagram algorithm means understanding that there is no single algorithm. In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them.

User-Generated

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. A delicious juice, perhaps. Sounds nice, doesnt it?

Gen Z

Buffer Marketing

OCTOBER 17, 2024

In my journey working with both small businesses and nonprofits, I’ve seen firsthand the unique challenges each faces.   Small business owners often ask, “ What can I leverage?   Small business owners often ask, “ What can I leverage? The result was always disappointing.

Whitepaper

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. In fact, 24% of US adults now turn to social media as their primary tool for online searches. Those days are slipping away.

SEO

Businesses Grow

JANUARY 6, 2025

If you’re immersed in this AI world as I am, you’ve probably gone through the mental gymnastics of trying to figure out how this will sort out. To outmaneuver AI, how can your work begin to approach the emotional impact of art? “I just asked ChatGPT to compose a blog post in my writing style, and it did a great job.

Transform

Buffer Marketing

AUGUST 26, 2024

” Even a few years later, cutting-edge content was limited to a blurry photo with an oversaturated filter on Instagram. It seems bizarre now, given how much you can do with social media today. Remember when social media content was limited to Facebook statuses and, er, “pokes?” Short-form video ? A carousel?

Social Media Marketing

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. by u/BreakfastAntelope in socialmedia Social media analytics tools can help you answer questions like: Is it worth it for my business to keep posting on Pinterest? Should we post more on Instagram next month? and many more.

Analytics

Hubspot Marketing

NOVEMBER 4, 2024

The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping. At least, that’s how this marketer’s story arc went. New to Instagram?

Product

Hubspot Marketing

OCTOBER 28, 2024

Fortunately, I‘ve got 15 video content ideas to help you achieve your business goals. Table of Contents How do I find video content ideas? 15 Business Video Ideas How do I find video content ideas? 15 Business Video Ideas How do I find video content ideas? What video content is most popular?

Video Marketing

Hootsuite

NOVEMBER 21, 2024

While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today?) In some cases, long form is required—like, for example, a blog post explaining the pros, cons, and best practices for short vs long form content. Sometimes all it takes is a low-effort TikTok to make your business go viral.

Social Media Marketing

Hubspot Marketing

JULY 30, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Want to succeed on Instagram but struggling to see success and meet your business goals? For most business owners, the secret ingredient isn't strategy — it's time management.

Product

Hubspot Marketing

NOVEMBER 18, 2024

I had little idea how influencer pricing works and how to budget for it. This blog details the full rundown of what I learned. Table of Contents How much do influencers cost? So, I dug deeper to get more specific about how much influencers cost, how to choose from them, and arrive at a budget. I was, too.

Influencer Marketing

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.

Whitepaper

Hootsuite

JANUARY 10, 2025

Read on for industry insights, examples, and advice on using numbers in social media narratives. Data storytelling uses facts, statistics, and quantitative information to create a compelling story. Data storytelling uses facts, statistics, and quantitative information to create a compelling story. What is data storytelling?

PR

Marketing Insider Group

NOVEMBER 18, 2024

Let’s break down how to build a content calendar from scratch, how to plan your posts, and what tools can help simplify the process. Choose platforms that align with your target audience and business needs. Use content categories to diversify posts and keep engagement high. Align your goals with your content calendar.

User-Generated

Hubspot Marketing

NOVEMBER 26, 2024

Is it Instagram? Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. And how can we create content they’re actually interested in? Maybe TikTok? Where's our audience hanging out now? These are all fair questions.

Social Media Marketing

Buffer Marketing

SEPTEMBER 11, 2024

We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. How can you help your audience learn and grow? Posts should offer useful findings or applicable recommendations.”

Entertainment

Hubspot Marketing

DECEMBER 6, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Ive even found that I use my credit card as a form of activism and intentionally buy from brands whose values are ones I believe in and want to reward. My top tip is to show, not just tell.

Communications

Martech

DECEMBER 9, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. After that, how to improve prompts to get even better answers from me. Consider using external microphones for better audio.

User-Generated

Businesses Grow

JANUARY 13, 2025

Too short for a blog post, too interesting to ignore, here are a few observations from the world of marketing, and beyond. Talk to me It seems like everywhere I turn marketers are touting the benefits of personalized marketing, and especially how AI is leading the way. Hate is good for business. My question is, where is it???

Personalized Marketing

Buffer Marketing

AUGUST 7, 2024

  Now, the terms “influencer” and “creator” are often used interchangeably and for good reason. Here are some tips for using social media: Check relevant hashtags : Search for hashtags related to your industry or campaign theme.

Influencer Marketing

Sprout Social

APRIL 8, 2025

Much like Instagram and TikTok, Pinterest videos are designed with the mobile experience in mind. In general, Pinterest usersknown as Pinnersshould use vertical images and aspect ratios to accommodate mobile users. For example, videos on Instagram and TikTok frequently rely on trending sounds or songs. What is a video Pin?

Shoppers

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing.

Manufacturing

Marketing Insider Group

AUGUST 27, 2024

This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector. Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. The manufacturing space will have an estimated output of $35.2

Manufacturing

Buffer Marketing

OCTOBER 1, 2024

This is probably going to age me, but remember when adding a link to an Instagram Story required you to have at least 10,000 followers? Thankfully these days, it's a whole lot easier with Instagram's link sticker — and you can use it no matter how many followers you have. Convinced yet?

Promotion

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. Travel companies are no different, as they can use this method to captivate and inspire globetrotters planning their next vacation. They allow you to share in-depth information about destinations, travel tips, and personal stories.

Content Marketing

Sprout Social

SEPTEMBER 26, 2024

Plus, get recommendations for using Sprout Social and other tools to streamline the process. It helps you better understand how people feel about your brand and quickly respond to feedback. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Analytics

Buffer Marketing

AUGUST 6, 2024

And then I remembered how fascinated I’ve been with stories my whole life. I quickly saw how much more impactful this approach was, how showing up for podcast interviews and other media opportunities and offering my unique expertise and point of view on PR and business-related topics made new clients much more excited to work with me.

Thought Leadership

Hubspot Marketing

JULY 25, 2024

Whether it’s trained ad avatars or hyper-personalized video scripts, these technologies are irreversibly changing how we create content and engage with our audiences. What’s so significant about it, however, is that while she’s a real actress hired off of Fiverr , the video itself is generated by AI video, using tools like Arcads.

Transform

Hubspot Marketing

JULY 22, 2024

To start, let's dive into how to create a marketing plan and then take a look at what a high-level marketing plan has inside. To start, let's dive into how to create a marketing plan and then take a look at what a high-level marketing plan has inside. Nonetheless, here are the elements every effective marketing plan includes: 1.

Marketing Plan

Hubspot Marketing

DECEMBER 3, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. The way we build a business for long-term success is by caring about how we spend our time. So, when I saw the power of Pinterest on my business (with very little effort required from me), I was stunned.

Product

Customers.ai

DECEMBER 4, 2024

Growth hacking is all about getting creative, working smarter (not harder), and using data-driven tools and strategies to grow your list faster than you ever thought possible. Use exit-intent pop-ups to catch visitors before they leave or time-delayed pop-ups to engage them while they’re browsing. That’s where growth hacking comes in.

CRM

Hubspot Marketing

OCTOBER 7, 2024

91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you've reached the right blog. 4 Instagram Reels Examples 1. Without further ado, let's dive in.

Video Marketing

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. Internal Linking Structure: Use internal links to guide visitors and search engines through the various pages on your site.

Digital Marketing

Hubspot Marketing

JANUARY 23, 2025

"This whole entire generation is about to turn all of our business models on its head." Im sure her being a millennial, thus closer to Gen Z than the average CEO, helps her keep in step with younger consumers, but I also think how intentional she is as a marketer sets her apart. And she's right. Yeah, I'm not reading all that.

Gen Z

Hootsuite

OCTOBER 18, 2024

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Keep it concise.

Social Media Marketing

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. After that, how to improve prompts to get even better answers from me. This could include blog posts, white papers, webinars, or infographics.

Whitepaper