Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. In the world of websites, it means cranking up your revenue without a proportional increase in costs. Why Scaling is the 2024 Buzzword Here’s the deal.

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. In the world of websites, it means cranking up your revenue without a proportional increase in costs. Why Scaling is the 2024 Buzzword Here’s the deal.

Transform 52

Transform SEO COS Digital Marketing 52

Bannerflow

MARCH 16, 2023

In today’s digital age, marketing technology (MarTech) plays an increasingly important role in helping businesses reach their target audience, increase revenue, and streamline operations. This leads to better engagement and increased customer loyalty. Why is Choosing the Right MarTech Tool Important?

Customer loyalty 52

Customer loyalty Price Advertising Advertisers 52

Bannerflow

SEPTEMBER 21, 2020

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. What are the key trends for improving display advertising performance? How do you create mobile display ads that perform? What are the key trends for improving display advertising performance?

Advertising 98

Advertising Advertisers Price Management 98

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Advertising 45

Advertising Advertisers Fashion CRM 45

Bannerflow

NOVEMBER 22, 2022

In this blog, we’ll explore the differences between display advertising methods and how they have evolved. We’ll also measure the impact of display ads on different devices and how you can use both methods to maximise your ad performance. That will ultimately dictate the success of a digital advertising strategy.

Advertising 52

Advertising Advertisers Transform User-Generated 52

Bannerflow

MAY 27, 2019

The future of display advertising is efficient, creative, and personalised. Click to enjoy the full webinar with Bannerflow Product Manager, Jared Lekkas, and Didit Co-founder and Chairman, Kevin Lee, or read the transcript below to get a taste of the strategies you can use to boost display advertising performance.

Advertising 65

Advertising Advertisers User-Generated Digital Marketing 65

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. Big data allows them to capture trends and predict future behaviours to create a more personalised experience. This can help build brand loyalty and drive long-term growth whilst creating opportunities to increase revenue generation.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Bannerflow

APRIL 17, 2019

From which sizes to use, to consid external factors, and personalising your display ads, we have the facts. What to expect from this blog: How adding video to your display ads gets results. Which industries are benefiting from personalisation. Why you need to use dynamic creative for personalisation. Only 17.3%

Advertising 75

Advertising Advertisers Transform Industry Insights 75

Bannerflow

NOVEMBER 22, 2022

It helps you re-engage users on a personalised level, based on their past online interaction with your brand. But how can dynamic remarketing be effectively deployed, and how can it accelerate performance? Better communication and increased consideration equal a higher likelihood of the user clicking through and completing a purchase.

Finance 52

Finance Transform User-Generated Advertising 52

Bannerflow

APRIL 27, 2020

Onsite personalisation through dynamic creative optimisation (DCO). For example, a blog post on the best ways to improve running technique. This works because the only information the ad tech performing contextual targeting uses is the content of the webpage. Onsite personalisation through dynamic creative optimisation (DCO).

Advertising 52

Advertising Advertisers Gen Z Place 52

Exposure Ninja

FEBRUARY 2, 2024

Here are some of the best ways to increase leads in 2024, starting with some quick wins that can help you get more leads sooner rather than later. For example, a Hubspot blog about writing a business proposal could include a CTA for their customer management software. But you can make small changes to help the page generate more leads.

User-Generated 52

User-Generated eBook Digital Marketing Price 52

Bannerflow

AUGUST 2, 2019

Bannerflow data shows ads that those who apply the latest in rich media and personalisation technology have far higher engagement and click-through-rate (CTR) than those without. Personalisation is the key to conversion. fail to use personalisation with their banners to increase conversion. Ads have 18.4%

Advertising 53

Advertising Advertisers Food Industry Insights 53

Bannerflow

APRIL 1, 2022

Personalise with your employees. Rather than working it out as you go along, some of the main benefits of building a social media advertising strategy for your B2B brand are to: Increase reach – Businesses, prospects and existing customers already use social media. billion – a 142% YoY increase. Personalise with your employees.

Advertising 52

Advertising Advertisers Transform Thought Leadership 52

Bannerflow

MARCH 11, 2021

Blog articles and guides. This isn’t a generic tool, either – through optimisation, ads can be personalised for peak performance. Providing increased control over output. It can increase collaboration, promotes creativity and makes it much simpler for helping in-house creatives with ongoing CPD and skill enhancement.

Transform 98

Transform Marketing Marketers Advertising 98

Bannerflow

JANUARY 20, 2020

This simple interactive feature not only got viewers to engage with the ad but increased click-through rates for Elko too. In particular, we will focus our efforts on omni-channel personalisation. What you see in this blog is merely a glimpse of what is created. Autumn 2019. Thank you to all our designers.

Advertising 97

Advertising Advertisers Retail Digital Marketing 97

Bannerflow

JANUARY 12, 2023

This blog will explore the most relevant programmatic channels and ways to future-proof your current strategy. Connected TV (CTV): A newer format predicted to rise in popularity – with US ad spend expected to increase 34.6% With the depreciation of third-party cookies, marketers will lose certain personalisation capabilities.

Non-Profit 52

Non-Profit Transform Advertising Advertisers 52

Bannerflow

APRIL 15, 2021

However, our 2021 State of In-housing report shows that 58% of in-house marketing teams have noticed a creativity increase during the pandemic. Building a strong identity for your brand, utilising great content (not just blogging, but video, podcasting and more) plus the marketing of your services or products can contribute to being creative.

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Exposure Ninja

AUGUST 9, 2023

An example of a specific goal would be to increase market share by 10% within the first quarter of the product launch. For example, increasing sales revenue by 20% in the target market segment identified by the business expansion plan is better than trying to target a new audience that’s less relevant to the business plan.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Bannerflow

APRIL 27, 2020

Onsite personalisation through dynamic creative optimisation (DCO). For example, a blog post on the best ways to improve running technique. This works because the only information the ad tech performing contextual targeting uses is the content of the webpage. Onsite personalisation through dynamic creative optimisation (DCO).

Advertising 40

Advertising Advertisers Gen Z Place 40

Bannerflow

NOVEMBER 8, 2018

Dynamic creative optimisation (DCO) performs when done right. In a recent eMarketer survey, over 200 top level US marketing executives responded that personalisation was the most important factor for increasing sales and customer retention. . Then why do so many fail at it? Mistakes to avoid in direct response campaigns.

Advertising 63

Advertising Advertisers Branding Management 63

Exposure Ninja

NOVEMBER 13, 2023

Our conversion rate optimisation team know even more ways to increase landing page conversion rates, including several you can learn from our conversion rate explainer videos on YouTube , starting with this one. But, you can also use blogs to attract prospective clients who are on the brink of converting to clients.

Law 52

Law User-Generated Digital Marketing SEO 52

Bannerflow

AUGUST 23, 2019

It provides unbeatable display advertising performance through the automation and control of all aspects of a display campaign. Performed correctly, programmatic creative enables marketers to easily produce sophisticated and targeted display advertising. Thus allow marketing teams to improve performance through ad customisation.

Advertising 40

Advertising Advertisers CMO Analytics 40

Bannerflow

NOVEMBER 22, 2018

Don’t make a banner ad that appears interactive in a bid to increase your click-through rate. As well as making awesome backgrounds, using them as part of the animation within a display ad is increasing due to greater user engagement. Best practices to increase CTR and conversions. Personalised advertising.

Advertising 64

Advertising Advertisers Marketing Mix Digital Marketing 64

Bannerflow

OCTOBER 3, 2019

It includes examples and best practices from leading operators such as Telenor, Telia Company, and Three Sweden – all of which enable the production of more creative and higher performing display advertising. Indeed, the data shows that in-banner video can increase click-through-rate by as much as 18.4%.

Advertising 40

Advertising Advertisers Transform Customer loyalty 40

Bannerflow

DECEMBER 10, 2019

Advertisers have to enhance the ad experience with more personalised and relevant ad creatives. The only information the ad tech performing contextual targeting uses is the content of the webpage. It just wasn’t super popular because it’s performance was lower than targeting using cookies. However, it’s not just that.

Advertising 72

Advertising Advertisers Place Branding 72

Exposure Ninja

FEBRUARY 9, 2024

Blog Pages Blog pages are key throughout the buyer funnel and must be optimised. If you haven’t updated the layout of your blog for a while, review current trends and see how you can apply them to your blog. People can ask Google questions, and Google will give them a longer, more personalised response.

User-Generated 59

User-Generated PR SEO Transform 59

Bannerflow

JUNE 17, 2019

Indeed, consumers are spending an increasing percentage of their day online consuming content. Ad impressions are auctioned off in real-time and simply poor creative performs less well than good creative. The future of display advertising is efficient, creative, impactful, and personalised.

Advertising 75

Advertising Advertisers Marketing Mix Price 75

Bannerflow

NOVEMBER 15, 2018

Imagine if you could use data to personalise more OOH units? Again, there are also the more dramatic possibilities of personalised video content based on viewer data. Plus, improved performance analytics could mean greater transparency. It’s also a trend that is already happening but probably not in the manner people expect.

Advertising 108

Advertising Advertisers Real Estate Analytics 108

Bannerflow

AUGUST 27, 2019

In this blog, we suggest 5 important tips an e-commerce brand should consider when producing a display campaign. R ich media is proven to increase display advertising performance by up to 267% according to AdRoll. It’s all about using data to personalise your advertising. Use high-quality in-banner video.

Advertising 40

Advertising Advertisers CMO User-Generated 40

Bannerflow

OCTOBER 10, 2019

By doing this we can reach our goal of even greater ad personalisation and increase ROI.”. This avoids the common error when applying DCO, by using static templates for personalised, yet boring advertising. The post The simple 10 step guide to dynamic creative optimisation (DCO) appeared first on Bannerflow Blog.

Advertising 45

Advertising Advertisers CRM Management 45

Exposure Ninja

AUGUST 18, 2022

We’ve seen how well it performs with our clients: We used email marketing to help a fashion site generate $350,000 in sales on Black Friday , with site visitors from email converting at a huge 8.59%. The email open rate increased from 9% to 51% using segmentation, and the email click-through rate improved to 5.1%.

eBook 64

eBook eCommerce Email Marketing User-Generated 64

Exposure Ninja

AUGUST 8, 2023

Lead Magnets and Downloadables Lead magnets are ideal for educating an uneducated consumer and can be used as part of a blog or guide or as part of a PPC campaign. You can do this through a mailing list, downloadable content, positioning, lead magnets and content like videos and blogs. They’re in the nurturing stage.

Law 98

Law Price Finance Marketing 98

Econsultancy

MARCH 4, 2022

Juniper Research predicts that this growth will be driven by “retailers offering compelling omnichannel retail experiences that increase user ecommerce spend”, and that online, mobile and physical retail locations will all be instrumental to retailers’ future success. Its operating income also increased to $24.9

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Bannerflow

JULY 12, 2019

You may even have read articles on how programmatic advertising will improve ad performance for your brand. With programmatic advertising, the performance of each ad is measured in real-time. With the increasing number of digital touchpoints of your average user, your advertising should be keeping up. Read more about it here.

Advertising 74

Advertising Advertisers Transform Digital Marketing 74

Exposure Ninja

AUGUST 3, 2022

In this blog post, we’ll walk you through migrating your store from BigCommerce to Shopify. The number of users who shopped through a Shopify store increased by 52% in 2020, Shopify reported in a 2021 press release. Here are a few things to consider when choosing who to perform your migration. Hire a Developer or Agency.

eCommerce 52

eCommerce Price SEO eBook 52

Bannerflow

FEBRUARY 26, 2020

In this blog we focus on the different benefits and values that a creative management platform can provide a marketing team, including: Increasing efficiency within production. Personalising at scale, via dynamic creative optimisation (DCO). Increasing efficiency within production. Driving engagement through creativity.

Management 98

Management Advertising Advertisers Transform 98