Marketing Insider Group

APRIL 17, 2023

90.63% of Content Gets No Traffic From Google. Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. How Often Should You Blog?

Gen Z 133

Gen Z Content Marketing Marketing Marketers 133

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive.

SEO 131

SEO User-Generated Transform Market Trends 131

Unbounce

JUNE 15, 2023

Artificial intelligence (AI) has revolutionized the way we live. From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions. AI is coming to search. GPT’ to you.”).

SEO 132

SEO Transform User-Generated Marketing 132

Search Engine Land

MAY 16, 2024

A site migration with SEO built into it can preserve rankings, avoid traffic loss, retain link equity, improve user experience and uncover new opportunities to improve the site. A site migration without SEO is laced with assumptions and poor decisions and can lead to a near-death traffic loss. Zero SERP features to 1,496 SERP features.

SEO 72

SEO Analytics Management Health 72

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. So what happens when your landing page conversions start missing the mark? The importance of landing page analysis You want to supercharge your conversion rates, right?

Analytics 111

Analytics Transform Digital Marketing Management 111

Search Engine Land

OCTOBER 18, 2023

It might be surprising to learn that artificial intelligence (AI) has existed for over 70 years, but it’s only recently that the technology has become so advanced—and so widely available, in nearly everyone’s pocket. AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before.

Real Estate 107

Real Estate User-Generated Law Energy 107

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. You’re getting a flurry of attention and traffic. Usually, the spike in website traffic from media coverage lasts only for a few hours. Traffic goes back to what it was within a day or so. Traffic goes back to what it was within a day or so. AI can help.

PR 106

PR SEO CMO Energy 106

Rock Content

MARCH 14, 2024

The Solution: Personalization is the Key Understand your audience: conduct surveys, analyze social media conversations, and leverage website analytics to discover their needs and interests. Personalized Content Attracts the Right Traffic Broad keywords attract a general audience, not necessarily interested buyers.

Whitepaper 104

Whitepaper User-Generated eBook Health 104

Search Engine Land

SEPTEMBER 6, 2023

Other expected trends and consumer behaviors include: Generative AI As virtual and augmented reality continue to stake their foothold on interactive shopping experiences, consumers are also discovering new products with Google’s Search Generative Experience (alongside shopping ads ) and via conversational AI like Bard and ChatGPT.

SEO 135

SEO User-Generated Shoppers Retail 135

Hubspot Marketing

JANUARY 12, 2024

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? Read this article to unpack my advice on how often you should post a blog. Table of Contents How often should you blog? How often should you post a blog for a company vs. an individual?

Thought Leadership 112

Thought Leadership Real Estate SEO Content Marketing 112

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO User-Generated Energy Health 145

Hubspot Marketing

MARCH 19, 2024

We’ve written about social selling a lot here on the HubSpot Blog, but with good reason — it’s the new frontier for reaching consumers. Every time we re-run our Consumer Trends Survey , the number of people who look to social media to find products increases. Do more with AI and marketing automation tools.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Search Engine Land

SEPTEMBER 14, 2023

Well-crafted prompts helped yield remarkable results for SEO expert Shelly Fagin, with website traffic experiencing an impressive increase of up to 30%. This is why perfecting prompts is essential for ensuring generative AI tools like ChatGPT deliver the best output, she said. But where should you start? Age range of readers.

SEO 138

SEO Search Marketers Branding Marketing 138

Search Engine Land

AUGUST 18, 2023

As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. This change has been driven by consumer preferences and the growth of AI into the mainstream in two key areas. For instance, short-form videos are popular with consumers.

User-Generated 96

User-Generated SEO PR Content Marketing 96

Marketing Insider Group

MARCH 11, 2024

No longer can you just smatter the right keywords throughout a webpage or blog post and get noticed. Here’s where AI can bridge the gap between content strategy, digital marketing, engineering, and data with your human audience. Nearly 60% of all website traffic currently comes from people using mobile devices. How do you know?

User-Generated 107

User-Generated Analytics SEO Branding 107

Customers.ai

APRIL 21, 2023

Artificial intelligence (AI) is rapidly transforming the world of marketing. AI-powered tools are being used to automate tasks, personalize marketing messages, and create more effective and engaging content. As a result, AI is helping marketers reach their target audiences more effectively and efficiently. What does it do?

Transform 106

Transform User-Generated Marketing Marketers 106

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. Look at the image below to see what makes business professionals adopt ML and AI technology.

User-Generated 109

User-Generated Price Retail Marketing 109

Search Engine Land

NOVEMBER 15, 2023

With the rise of ChatGPT and other generative AI tools, marketers will aggravate the issue by pumping out copious amounts of blog content to drive clicks. Nearly 91% of content gets no traffic from Google. We realized that some content, like pages about weapons and vehicles, drew in traffic but did not convert.

SEO 112

SEO User-Generated Shipping Customer Journey 112

Exposure Ninja

MAY 26, 2023

Let’s jump in with the hot topic of the conference – upcoming AI changes to Google Search. Goodbye Featured Snippets, Hello Snapshots The response that will appear for many searchers is a generative AI section at the top of the search engine results page (SERP), replacing featured snippets. What is Your Money or Your Life (YMYL)?

PR 98

PR User-Generated Marketing Marketers 98

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Sales & Marketing Alignment: As mentioned earlier about my conversations with manufacturers, the “more leads” cry is often a misdiagnosis. Need proof?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Marketing Insider Group

MAY 30, 2023

Have you thought about using AI for small business marketing to make your life a little easier? In fact, more than 25% of small businesses are already using AI tools to support their digital marketing and automation efforts. Here’s the scoop on AI for small business marketing. Can You Use AI for Small Business Marketing?

Marketing 104

Marketing Marketers User-Generated Marketing Automation Platform 104

Search Engine Land

JUNE 22, 2023

How often are those agents annoying in their marketing efforts, pushing content but not engaging in conversations with potential clients, actually earning those relationships? Two of our top performers are location pages and blog posts. Blog post : Unlike location page content, blog posts must be specific, timely, and relevant.

Real Estate 101

Real Estate SEO CRM Price 101

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. an AI-powered language model developed by OpenAI.

PR 114

PR User-Generated Analytics Communications 114

Orbit Media Studios

DECEMBER 12, 2023

Different traffic sources, different content strategies, different goals and conversions. Is search traffic up or down? Most traffic sources aren’t affected by website redesigns. Direct traffic doesn’t go up or down just because you redesigned. Paid, social and email traffic don’t change. It’s easy to check.

Analytics 70

Analytics Copywriting SEO PR 70

Search Engine Land

SEPTEMBER 1, 2023

Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Learning to do strategic keyword research for SEO allows you to navigate the clutter and noise of search marketing, leading you to the treasure trove of targeted traffic, higher rankings, and increased conversions.

User-Generated 136

User-Generated SEO Search Marketers Price 136

Search Engine Land

APRIL 6, 2023

As we look into the crystal ball, it’s becoming increasingly clear that AI will continue to be one of the most critical factors in the future of search engine optimization and digital marketing. Here are some ways AI is changing SEO, along with its positive and negative impacts. Abuse or service disruption.

SEO 112

SEO Transform User-Generated Analytics 112

Sachs Marketing Group

DECEMBER 18, 2023

The Strategic Use of Artificial Intelligence Artificial Intelligence (AI) in digital marketing has transcended from being a futuristic concept to a strategic necessity. In 2024, the strategic use of AI involves more than just automation – it’s about leveraging AI for smarter decision-making and personalized user experiences.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. If an entity appears prominently, include it in your content map. Improved image search rankings and site visibility.

Transform 133

Transform SEO User-Generated Whitepaper 133

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now! Metadata.io

CRM 111

CRM User-Generated Analytics Marketing 111

Rock Content

APRIL 22, 2024

Check cost per visitor, revenue per visitor, cost per acquisition, and cost per conversion. Traffic by channel: Where are your visitors coming from? Traffic by location: Are most of your visitors coming from a specific area? How does morning website traffic compare to afternoon traffic?

Digital Marketing 86

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 86

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. Everyone, from marketers to brands to common people, is utilizing AI to create SEO-optimized content within a fraction of the time than human writers.

User-Generated 95

User-Generated SEO Communications Target Market 95

Exposure Ninja

DECEMBER 3, 2023

We’ve created guides on how to increase your traffic via SEO , PPC , email and more, but in this blog, we’re going to tackle what’s different about 2024. There are lots of changes coming, but savvy marketers will only need to make a few changes to get more website traffic in 2024. Your website included.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52

Hubspot Marketing

MAY 24, 2023

ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” Table of Contents What is AI marketing?

User-Generated 86

User-Generated Non-Profit Marketing Marketers 86

Rock Content

MARCH 21, 2024

AI has emerged as a powerful scribe in a digital landscape where content is king. In this new AI algorithmic rush, the soul of storytelling often gets lost. With 84% of marketers affirming AI’s influence on their strategies and Google’s latest updates, the need for authenticity is not just apparent – it’s imperative.

SEO 52

SEO Branding Place Content Marketing 52

Unbounce

MAY 4, 2023

Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and sometimes better than) a squishy human brain. AI has arrived, and now it’s friggin’ everywhere. John Oliver is talkin’ about AI-generated images in Midjourney. Oh, how naive we were.

User-Generated 128

User-Generated Marketing Marketers Copywriting 128

Rock Content

AUGUST 14, 2023

And when it comes to crafting content outlines and generating content ideas, we have a hidden ace up our sleeve: the AI Content Wizard. And when it comes to crafting content outlines and generating content ideas, we have a hidden ace up our sleeve: the AI Content Wizard. How does the AI Content Wizard work? We certainly have.

Transform 81

Transform Marketing Ethics SEO User-Generated 81

Animalz blog

FEBRUARY 25, 2024

The default strategy would be to start a blog, focus on SEO, and they will come. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). An increasing number of customers focus most of their budgets on different channels, platforms, and formats. Shifting eyeballs.

Thought Leadership 82

Thought Leadership SEO Place Content Marketing 82