Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Partner with micro-influencers.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Jeff Bullas

FEBRUARY 12, 2023

Even if you have excellent content on Instagram, it could turn into a waste of your time if your posts fail to get real followers and engagement. However, managing your Instagram account to keep it active and engaging every day would take tremendous time and effort. Bots can make this a whole lot easier.

Transform 256

Transform User-Generated Promotion Social Media Marketing 256

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty. Tailor your strategy accordingly.

Customer Journey 113

Customer Journey SEO Customer Transform 113

Jeff Bullas

MARCH 1, 2023

Pros Kicksta will provide you with an unlimited amount of hashtag suggestions; you can feel free to search as many times as you need to until you’re satisfied with the hashtags you’ll be including in your next post! You can quickly search for hashtags and get relevant results, and you can add up to five keywords at a time.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. That’s saved me hours." I’m not alone.

Advertising 73

Advertising Advertisers PR Millennials 73

Hubspot Marketing

FEBRUARY 5, 2024

? FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). I also share four marketing ideas you can deploy to market your brilliant product.

Marketing 97

Marketing Marketers User-Generated Influencer Marketing 97

Hubspot Marketing

APRIL 5, 2024

That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty.

B2C 110

B2C SEO Transform Marketing 110

Digital Marketer

APRIL 30, 2024

As a marketer, I understand how today’s marketing campaigns face fierce competition. It helps you categorize and optimize your marketing efforts. To help you out, I’ve compiled nine ways brands use a tagging strategy to create an impactful marketing campaign. But how do you find the perfect influencer for your campaign?

Transform 91

Transform User-Generated Influencer Marketing Marketing 91

Sprout Social

MAY 7, 2024

Monitoring should be a key aspect of your overall TikTok marketing strategy. Automated reports save you time, and it makes sharing valuable information to your team and stakeholders easier and faster. Let’s review six of our top recommendations for platforms with TikTok monitoring tools: 1.

Branding 100

Branding Analytics Management Customer 100

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. ChatGPT This isn't my first time using ChatGPT to write blog content.

Copywriting 123

Copywriting User-Generated Influencer Marketing Marketing 123

Search Engine Land

NOVEMBER 20, 2023

They have been around for a long time, and the website generates over 700+ million monthly visits from search engines. They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. From 213 articles at the beginning of the year, they went down to just 90 at the time of writing.

SEO 127

SEO User-Generated Affiliate Marketing Finance 127

Jeff Bullas

MARCH 5, 2023

The world of social media influencers is more exciting than ever before! Especially on Instagram, where there are countless opportunities for aspiring influencers to grow their followers and earn a living. That just goes to show that with the right strategies and tactics, anyone can become a successful Instagram influencer.

Price 213

Price Promotion Social Media Marketing Customer 213

Hootsuite

MAY 9, 2023

In this example, your marketing content is the high-end cuisine. In this blog, we’ll teach you how to implement a successful content distribution strategy. Owned content channels can include your: Website and blog. It also includes any blogs and articles, white papers, or case studies you publish. Email marketing.

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Sounds like a marketer’s dream, right? For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks.

Transform 105

Transform Analytics User-Generated Management 105

Hootsuite

FEBRUARY 7, 2024

For example, you might find that posts with hashtags perform better than those without on one platform, but not on another. Talkwalker Source: Talkwalker Talkwalker provides hashtag tracking tools for Instagram, Facebook, Twitter, and seven other social platforms in addition to websites, blogs, and forums.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Search Engine Land

APRIL 22, 2024

As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. I’ve also included non-SEO things to look for so your company can save money, as revenue becomes tight when this happens. Get the daily newsletter search marketers rely on. But don’t panic. Take deep breaths.

PR 110

PR SEO User-Generated Promotion 110

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Then imagine you did it all on a shoestring budget in just a small amount of time each day. ? This lets them market more consistently and creatively!

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

Hootsuite

NOVEMBER 9, 2022

Social commerce, with features like shoppable content, is about a thousand times more enjoyable than stuffy department stores — which is why we expect the popularity of shoppable content to continue growing. So, if you’re not creating shoppable content on social media platforms, we’re here to tell you that you should be.

Retail 116

Retail eCommerce Fashion Affiliate Marketing 116

AWeber

FEBRUARY 13, 2024

If you’re looking for a way to get your business off the ground with marketing that doesn’t require a lot of time or money, microblogging may be the answer. Benefits of microblogging Popular microblogging platforms How to use microblogging for lead gen How to start microblogging? What is microblogging?

Non-Profit 92

Non-Profit User-Generated Entertainment Promotion 92

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The question is: are you doing it all correctly? If not, stick with us.

Real Estate 83

Real Estate Marketing Marketers Promotion 83

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Employ traditional offline marketing methods, including event booths, networking events, television, radio, and print ads.

Customer Journey 113

Customer Journey SEO Logistics Customer 113

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. Neil Patel is one of the top influencers on the web.

Digital Marketing 83

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 83

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all? What is a good lead magnet?

eBook 145

eBook Finance User-Generated Transform 145

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Branding 106

Branding Transform Health Analytics 106

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where AI prompts can be incredibly useful.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Search Engine Land

NOVEMBER 17, 2023

UGC is now a key part of our online experience, shaping opinions, influencing decisions, and fostering communities. The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? Users are migrating searches to platforms where first-hand experience is more obvious.

User-Generated 112

User-Generated SEO Education Promotion 112

Unbounce

MAY 16, 2023

To stay on top of it all… well, it’s a full-time job. Wanna learn how to use AI in your social media marketing? In the simplest terms, social media AI refers to tools that can simulate human intelligence to automate and optimize aspects of social media marketing. But AI isn’t a replacement for social media marketers.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. We’ve got a whole blog post on what social listening is and why it matters so much for brands.

Branding 99

Branding Price Analytics Social Media Marketing 99

Hubspot Marketing

SEPTEMBER 18, 2023

Nowadays, it seems like new social media platforms are cropping up while older ones crumble. Think about how the fall of Vine gave way for Instagram videos to gain popularity and how many Vine content creators had to pivot to platforms like Instagram and, later, TikTok. Make your new platform recognizable. Be consistent.

Place 101

Place Analytics Branding Marketing Strategy 101

AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. Write down your answers to the following questions: Why do you want to start a food blog?

Food 92

Food Affiliate Marketing Promotion SEO 92

Businesses Grow

MARCH 27, 2023

I mean, that is definitely a First World problem, but this is a First World blog post! Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. With a little editing, I could have easily used this output as a blog post.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Hootsuite

MAY 25, 2023

Let’s all welcome our robot overlords, as AI has proven to be an unstoppable force in digital marketing. With our beloved robots here to stay, it’s high time you kitted out your marketing toolbox with the best AI tools for social media! This blog post will cover 15 of the best tools AI social media marketing offers.

Price 116

Price eCommerce User-Generated Advertising 116

Rock Content

FEBRUARY 15, 2024

As a business owner or marketer, your goal should be to change with it and make AI work in your favor. AI can supercharge your content marketing efforts to make the results more engaging, informative, and beneficial. Today, 73 percent of marketers use AI in some way. AI is part of a changing digital world.

Transform 91

Transform User-Generated Education Health 91

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Building your perfect Twitter toolkit to save you time, improve your performance, and help track your highs and lows. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand?

Marketing Strategy 145

Marketing Strategy Analytics User-Generated Marketing 145

Buffer Marketing

APRIL 8, 2024

There’s a narrative among marketers that I’m tired of hearing, and it’s that X (formerly Twitter) ads don’t work.    I admittedly started experimenting with X ads for my marketing consulting business somewhat out of desperation after a series of unfortunate events locked me out of my Facebook account.

Education 113

Education Advertising Advertisers Branding 113