Neil Patel

SEPTEMBER 1, 2020

As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. To truly execute a successful YouTube marketing strategy, improve organic reach, and take advantage of that massive percentage, you need in-depth familiarity with the unique YouTube algorithm.

Real Estate 145

Real Estate Shipping User-Generated Advertising 145

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Image Source.

Content Marketing 91

Content Marketing Marketing Marketers Thought Leadership 91

Rock Content

JUNE 15, 2020

It now has more than a whopping one billion monthly active users from common people, content writers and bloggers , marketers , and business owners. Marketing on Instagram can then be easy if you do it based on an efficient strategy. It is essential for your social media marketing strategy and for boosting your business.

User-Generated 75

User-Generated Social Media Marketing Advertising Advertisers 75

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Author: Eric Lam Influencer marketing is exploding onto the scene. Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Wait, hold on a second.

Thought Leadership 134

Thought Leadership Influencer Marketing Marketing Marketers 134

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer” is not.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

Set Up

NOVEMBER 9, 2023

At Set up , we regularly interview marketing leaders from different industries ranging from Packaging and Manufacturing to Entertainment and Sports. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Finance 64

Finance Education Manufacturing Entertainment 64

Exposure Ninja

MAY 3, 2024

of B2B marketers believe that backlinks have a big impact on search engine rankings , and 85% think that link building has a big impact on brand authority. As a B2B business striving to make a mark online and attract your ideal customers, a solid link-building strategy can give you a real competitive edge. Not only that, but 46.5%

PR 52

PR SEO User-Generated Digital Marketing 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. They also follow influential people and groups, with 52% of consumers from the Baby Boomer generation making their buying decisions based on online reviews. billion in recent years.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. To develop killer influencer marketing strategies for all generations, it’s essential to understand the formula of the message, influencer, place, and time most effective for each generation. .

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Search Engine Land

NOVEMBER 17, 2022

And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). Because to understand how to do social media marketing properly, you first need to understand what social media is (and isn’t). What does social media marketing mean? Nothing in marketing is new.

Social Media Marketing 122

Social Media Marketing User-Generated Marketing Marketers 122

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members.

Market Research 145

Market Research Marketing Marketers Price 145

TechWyse

MARCH 28, 2023

But if one thing is for sure, it’s that the marketing world wasn’t at a standstill. From International Women’s Day ads to Coke’s “Masterpiece” campaign, here’s what happened this month in marketing. From International Women’s Day ads to Coke’s “Masterpiece” campaign, here’s what happened this month in marketing.

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Buffer Marketing

JUNE 6, 2022

When consumers post about a brand on social media, they can influence their followers’ buying decisions. 85 percent of people say UGC is more influential than content made by brands directly, according to Adweek. When consumers post about a brand on social media, they can influence their followers’ buying decisions.

User-Generated 80

User-Generated Product Branding Retail 80

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch! Here’s why.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Adobe Experience Cloud Blog

OCTOBER 12, 2012

Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. Social is exploding with influencers. And you want to know who is influential about your brand, your products, and your campaigns.

Analytics 128

Analytics Branding Product Customer 128

Welcome Software

OCTOBER 23, 2022

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. What do digital marketers do?

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Welcome Software

OCTOBER 23, 2022

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. What do digital marketers do?

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Hubspot Marketing

AUGUST 2, 2022

Mrsbrittanyhennessy : "Helping Influencers go beyond #sponcon and create sustainable businesses.". It's no secret that business opportunities are continuing to grow on Instagram. Approximately 90% of Instagram's 1 billion active monthly users follow a business account on the platform, and there are more than 200 million business accounts.

User-Generated 145

User-Generated Promotion Education Real Estate 145

Set Up

SEPTEMBER 19, 2023

At Set up , we talk to a variety of Marketing experts in various industries. We recently attended the Packaging Expo in Las Vegas, and were inspired to talk to other marketing professionals within that industry. TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time.

Transform 59

Transform B2C Direct Mail Food 59

Unbounce

MARCH 23, 2023

Enter: The Internet and the wide, webby world of digital marketing. With the ability to communicate with just about anybody on the planet—all without getting outta your pajamas—digital marketing makes it a snap to raise awareness about your brand. Choose your marketing channels, create some content, and voilà. And it is wide.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Common misconceptions have led some marketers to lose focus on what will effectively benefit both strategies to get the most out of every effort. In fact, any good marketing strategy should have them working together.

SEO 113

SEO Thought Leadership Social Media Marketing User-Generated 113

Orbit Media Studios

MAY 24, 2023

Marketing is based on empathy. That’s what an AI marketing persona is for. You can use AI to create an artificial version of a member of your target audience and ask them anything about sales and marketing, triggers and topics, hopes and fears. What and whom do they read, listen to and watch? It’s a guide.

Non-Profit 116

Non-Profit Health Finance Social Media Marketing 116

Set Up

MARCH 28, 2023

This Women’s History Month, we want to continue highlighting the stories and voices of powerful female marketing leaders. Our Women in Marketing series and our virtual women’s community “ In this Dame and Age ” provide a space for marketing women to network and share their journeys.

Copywriting 98

Copywriting Advertising Advertisers SEO 98

Neil Patel

FEBRUARY 10, 2021

Exposure, influence, and engagement are the keywords. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). Get traffic. Build your list. Convert prospects. These are the goals of your sales funnel. Here’s how to do it. The Basics of a Successful Sales Funnel. Middle of the Funnel.

User-Generated 133

User-Generated CRM Analytics Price 133

Customers.ai

SEPTEMBER 12, 2022

Have growth marketing experts tried to tell you that cold outreach is spam or that it isn’t worth the effort? If you do it right, you’ll find that cold outreach is a unicorn marketing channel—with tons of potential for connecting with decision makers and growing your business. They’re giving you donkey advice.

Outbound Marketing 56

Outbound Marketing Inbound Marketing B2C Customer Journey 56

Duct Tape Marketing

OCTOBER 20, 2016

Live Video is King: How To Use It Without Going Broke written by Guest Post read more at Duct Tape Marketing. As you may have heard from industry events like NABShow and Social Media Marketing World , marketing dollars are switching from broadcast TV to live video streaming for more creative and targeted visual advertising.

Education 77

Education Advertising Advertisers Promotion 77

Customers.ai

SEPTEMBER 12, 2022

Have growth marketing experts tried to tell you that cold outreach is spam or that it isn’t worth the effort? If you do it right, you’ll find that cold outreach is a unicorn marketing channel—with tons of potential for connecting with decision makers and growing your business. They’re giving you donkey advice. Use Customers.ai

Outbound Marketing 52

Outbound Marketing Inbound Marketing B2C Customer Journey 52

Marketing Insider Group

SEPTEMBER 23, 2015

93% – that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. With 87% of buyers stating that digital content has a large impact on their purchasing decisions this year, it’s clear that content marketing is on the ups.

Content Marketing 94

Content Marketing Branding Food Millennials 94

Moz

AUGUST 12, 2019

I’ve just completed a study of consumer behavior as it relates to negative reviews becoming positive ones and I believe this blog post will hold some very welcome surprises for concerned local business owners and their marketers — I know that some of what I learned both surprised and delighted me. But hang in there. percent to 12.8

Transform 62

Transform Customer Communications Finance 62

Sprout Social

MAY 26, 2020

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. Marketing on YouTube is mainly about creating content to reach and engage a target audience.

Marketing 131

Marketing Marketers Promotion SEO 131

Duct Tape Marketing

MAY 19, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.

Global Marketing 44

Global Marketing Education Place Marketing Plan 44

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. For the purposes of this blog post, though, we’ll use Pew Research Center’s definition : anyone born in or after the year 1997 is part of Gen Z. In the U.S.,

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Unbounce

MAY 5, 2022

And if you’re not marketing your brand here, you’re missing a massive open goal. So here we have an ultimate guide to TikTok marketing. There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and white papers. It’s easy to take a punt on content that lasts 30 seconds.

Whitepaper 144

Whitepaper User-Generated Marketing Marketers 144

Marketing Insider Group

MAY 9, 2023

In the B2B world, content that encourages audience engagement can take many forms, like: Blog posts Webinars Newsletters Social Media Videos Infographics Regardless of its form, creating content that shares specifications, comparisons, and success stories of your products or services will help B2B decision makers find value in your solution.

Thought Leadership 117

Thought Leadership Customer loyalty Analytics User-Generated 117